Fashion brands are one of the strongest means of expressing consumers identity. This study explores and empirically validates the concepts of brand love and hate for masstige…
Abstract
Purpose
Fashion brands are one of the strongest means of expressing consumers identity. This study explores and empirically validates the concepts of brand love and hate for masstige fashion brands from the purview of emerging markets. This study deciphers three components of masstige fashion brand promise through the lens of hedonic identity, uniqueness and expected social gains for the affluent middle-class consumers. The model is complemented by the impact of environmental and society’s well-being.
Design/methodology/approach
Empirical evidence was obtained through an online survey in India. Total of 222 complete responses were used to test hypotheses by fitting a model with the partial least squares algorithm.
Findings
Fashion brand love is triggered by consumers’ hedonic identity and expected social gains. Brand hate is fuelled by environmental and societal well-being concerns, expected social gains and uniqueness. Theoretical contribution is threefold: First, the relevance of social and environmental consequences reflecting consumers’ accepted responsibility for their masstige consumption is introduced. Second, the study deciphers the emotions related to masstige brand love and brand hate for emerging market’s affluent middle-class. Third, empirical results contribute to the ongoing discussion on whether brand hate and love are two distinct concepts or collapse to be two extremes of one and the same continuum.
Practical implications
Middle-class consumers in India are strict in their avoidance and rejection of the lower classes’ preferred fashion brands. Targeting must consider the social classes hierarchy. Marketing-mix design, particularly prices and distribution networks, need to enable a distinction between the social classes.
Social implications
Masstige fashion brand love and hate turn out to be two distinct constructs that co-exist rather than being two extremes of one and the same dimension.
Originality/value
Indian middle-class consumers satisfy their need of environmental and social caretaking by avoidance and brand hate but continue to choose masstige brands to demonstrate social status and are not modernizing their traditional accumulative materialism.
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Muhammad Arslan Sarwar, Jawaria Nasir, Binesh Sarwar, Muzzammil Hussain and Ali Abbas
Impulsive buyers are a dream segment for retailers and marketers. Stimulants in the retail environment and cognitive aspects evoke a sudden urge the acquisition of products…
Abstract
Purpose
Impulsive buyers are a dream segment for retailers and marketers. Stimulants in the retail environment and cognitive aspects evoke a sudden urge the acquisition of products spontaneously. This paper aims to examine key cognitive aspects of impulsive buying behaviour and purchase regret in an online context.
Design/methodology/approach
An online survey was conducted to collect the data of 317 online consumers with the help of a convenience sampling technique. The structural equation modelling technique was carried out to establish the validity and reliability of measures and examine the proposed relational paths.
Findings
The study results suggest that cognitive aspects recede impulsive buying, resulting in purchase regret. The empirical findings on the impulsive buying behaviour and purchase regret to yield several important implications, including developing marketing strategies and policies to evoke the intentions for impulsive buying behaviour, consumer innovation and balancing the feelings of regret.
Practical implications
The study also provides some significant contributions to the literature on online impulse buying and its related paradigms.
Originality/value
This study mainly attempted to determine the precursors of online impulse buying and purchase regret from the perspective of hedonic and experiential consumption motivation and consumer innovation. Getting reflections from cognitive dissonance theory and the post purchase evaluation, a theoretical model was developed and empirically tested for impulsive online buyers.
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Bahareh Osanlou and Emad Rezaei
This study aims to examine the effect of Muslim consumers’ religiosity on their brand verdict regarding clothing brands, through the mediating role of decision-making style, brand…
Abstract
Purpose
This study aims to examine the effect of Muslim consumers’ religiosity on their brand verdict regarding clothing brands, through the mediating role of decision-making style, brand status and brand attitude.
Design/methodology/approach
Structural equation modeling was used to analyze the data collected from 200 clothing buyers in Mashhad, one of Iran’s religious cities.
Findings
The results indicate that intrapersonal religiosity, compared to interpersonal religiosity, has a more significant effect on Muslim consumers’ decision-making styles, and different decision-making styles of Muslim consumers affect their brand verdict through brand status and brand attitude.
Research limitations/implications
The research sample consists solely of respondents from the Islamic religion. Therefore, the impact of religiosity might differ among individuals from other religions, such as Christianity and Judaism.
Practical implications
This study’s findings are crucial for clothing brands, both national and international, that cater to the Muslim customers’ market. They need to consider the degree of religiosity when segmenting and targeting their market. This study shows that clothing brand marketers can best influence the brand verdict of Muslim consumers by targeting those with a brand-loyal decision-making style, focusing on their religious beliefs.
Originality/value
To achieve success in Iran’s Muslim market, marketers must consider their consumers’ religious beliefs and tailor their marketing plans accordingly. This study aims to investigate the impact of religiosity on consumer behavior toward brands in Iran’s Muslim market.
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Shumaila Naz, Syed Arslan Haider, Shabnam Khan, Qasim Ali Nisar and Shehnaz Tehseen
At the forefront of current research is the investigation of how big data analytics capability (BDAC) and artificial intelligence capability (AIC) can enhance performance in…
Abstract
Purpose
At the forefront of current research is the investigation of how big data analytics capability (BDAC) and artificial intelligence capability (AIC) can enhance performance in concert. Therefore, current study intended to conduct more deep research into emerging phenomena and attempts to cover the gap by exploring how entrepreneurial orientations (EO) emphasize the use of two emerging capabilities under the moderating role of environmental dynamism which in turn augment co-innovation and hotel performance.
Design/methodology/approach
Data were collected from four-star and five-star hotels located in Kula Lumpur and Langkawi in Malaysia. A total of 260 responses were obtained from IT staff and senior managers with the assistance of a Manpower agency for data analysis. The hypotheses were examined by analyzing the data using PLS-SEM technique through Smart PLS 3 software.
Findings
The result revealed that EO has a positive and significant effect on co-innovation (CIN). Additionally, the BDAC and AIC have been tested and proven to be potential mediators between EO and CIN. Also, environmental dynamism as moderator has positive and significant effect on BDAC and co-innovation performance, however, not significant impact on AIC and co-innovation performance. Lastly, findings displayed positive and significant moderated mediation impact of environmental dynamics on BDAC and CIN with hotel performance, but not significant influence on AIC and co-innovation with hotel performance. For theoretical corroboration of the research findings, the current study integrated EO, resource-based view theory and contingent dynamic capabilities (CDC), because neither single stance can explicate an extant research framework.
Practical implications
This study anticipated the several implications for the entrepreneurs of hospitality industry. Managers are recommended to invest in the entrepreneurial traits of the employees/organizations and make strategic readjustment of their capabilities for sustained business performance.
Originality/value
The study goes beyond the normal inquiry by investigating moderated mediation impact of environmental dynamism between two emerging capabilities, co-innovation and hotel performance relationships. Another novelty of this study is to culminate the exploitation and adoption of emerging IT-based capabilities in cross domains of management, entrepreneurship, information systems management within the hotel industry.
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Neelam Rani, Muhammad Zafar Yaqub, Nidhi Singh and Pierpaolo Magliocca
The purpose of this paper is to review how knowledge transfer, including knowledge integration, absorptive capacity and reverse knowledge transfer (RKT) in cross-border…
Abstract
Purpose
The purpose of this paper is to review how knowledge transfer, including knowledge integration, absorptive capacity and reverse knowledge transfer (RKT) in cross-border acquisitions, is examined in existing research work. The authors also propose directions to advance research in cross-border acquisitions.
Design/methodology/approach
A systematic literature review is conducted, and related propositions are advanced based on scientometric and bibliometric analysis of 146 papers published over 10 years about tacit knowledge transfer, innovation activities, industrial policy effect on merger decisions, top management experience and value creation in cross-border acquisition. First, the authors searched major themes with the help of Scopus, and later, the authors analysed all received literature with the help of VOS Viewer.
Findings
This review facilitates us to identify six clusters and main author keywords. These six clusters are the underlying six research streams, including RKT, cultural distances, value creation, absorptive capacity, innovation and reference to India and China.
Originality/value
Despite knowledge transfer constituting important antecedents and critical factors for the success of cross-border acquisitions, knowledge management in the acquired company through proper knowledge transfer and knowledge integration is not given enough attention. Current literature still fails to provide a holistic picture of how firms strategically manage knowledge post-acquisition. To the best of the authors’ knowledge, this study is the first to analyse the dynamics of knowledge transfer in cross-border acquisitions. The study is a novel attempt to relate current research themes to emerging areas of cross-border acquisitions.
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Danusa Silva da Costa, Lucely Nogueira dos Santos, Nelson Rosa Ferreira, Katiuchia Pereira Takeuchi and Alessandra Santos Lopes
The aim was not to perform a systematic review but firstly to search in PubMed, Science Direct, Scopus and Web of Science databases on the papers published in the last five years…
Abstract
Purpose
The aim was not to perform a systematic review but firstly to search in PubMed, Science Direct, Scopus and Web of Science databases on the papers published in the last five years using tools for reviewing the statement of preferred information item for systematic reviews without focusing on a randomized analysis and secondly to perform a bibliometric analysis on the properties of films and coatings added of tocopherol for food packaging.
Design/methodology/approach
On January 24, 2022, information was sought on the properties of films and coatings added of tocopherol for use as food packaging published in PubMed, Science Direct, Scopus and Web of Science databases. Further analysis was performed using bibliometric indicators with the VOSviewer tool.
Findings
The searches returned 33 studies concerning the properties of films and coatings added of tocopherol for food packaging, which were analyzed together for a better understanding of the results. Data analysis using the VOSviewer tool allowed a better visualization and exploration of these words and the development of maps that showed the main links between the publications.
Originality/value
In the area of food science and technology, the development of polymers capable of promoting the extension of the shelf life of food products is sought, so the knowledge of the properties is vital for this research area since combining a biodegradable polymeric material with a natural antioxidant active is of great interest for modern society since they associate environmental preservation with food preservation.
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Berkay Aktürk and Pınar Irlayıcı Çakmak
This paper aims to fill the research gap on digital twin technology and its broad applicability during construction by shedding light on its interaction with Building Information…
Abstract
Purpose
This paper aims to fill the research gap on digital twin technology and its broad applicability during construction by shedding light on its interaction with Building Information Modeling (BIM) from a construction project management perspective. It presented the true potential of the digital twins in the construction phase of the project lifecycle.
Design/methodology/approach
The paper employed a two-step methodology that included a comprehensive synthesis of the literature on digital twins through the construction management lens and a questionnaire survey to assess the impact of digital twin services brought to light on parallel BIM uses.
Findings
The paper provides validated applications and many advantages of the digital twin on construction project management. It suggests that the industry should take advantage of 10 digital twin services introduced to eliminate the low efficiency and lack of productivity that the construction industry is still facing.
Research limitations/implications
The paper is one of the rare and pioneering studies that addresses the interaction between the digital twin and BIM from a construction management perspective with a quantitative approach examining the reflection of academic publications on the industry and their reception among industry professionals.
Practical implications
The paper provides a meaningful definition for the industry by grounding the concept of digital twin in existing technologies and their practical applications. This provides a roadmap for managers to approach the problems and BIM limitations they need to overcome in their companies or projects with tailor-made solutions.
Originality/value
The paper is one of the pioneering quantitative studies that fulfills an identified need to investigate digital twin technology for construction management and its extensive applicability for quickly evolving construction sites.
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Shweta Jha and Ramesh Chandra Dangwal
This paper aims to examine the level of awareness and determinants of the actual adoption of fintech services. This paper further focuses on how usages of different kind of…
Abstract
Purpose
This paper aims to examine the level of awareness and determinants of the actual adoption of fintech services. This paper further focuses on how usages of different kind of fintech services fulfills the business needs of the micro-entrepreneurs of urban slum dwellers of Uttarakhand.
Design/methodology/approach
The research investigated the predictive significance of actual adoption of fintech services using the unified theory of acceptance and use of technology (UTAUT) and prospect theory framework. Data was collected from 80 micro-entrepreneurs of urban slum areas of Uttarakhand, using an adapted semi-structured questionnaire. For analysis of data partial least square structural equal modeling has been used.
Findings
This paper finds that different fintech services have different levels of awareness whereas payment, regulation and market provision-related fintech services have high awareness. The main drivers for adopting fintech are services trust (ST) and behavioral intention (BI). BI significantly influences fintech adoption, while ST positively impacts BI, actual usage and facilitating conditions; perceived risk, however, negatively affects ST. The widely used fintech services are payment-based fintech (unified payments interface), followed by regulatory fintech (Khatabook app). Fintech effectively serves the business needs of micro-entrepreneurs in the urban slums of Uttarakhand with innovative product solutions.
Research limitations/implications
The findings of this study are valuable for various fintech providers. These results can serve as a roadmap to strengthen fintech services in the broader population, including niche market segments.
Originality/value
This study uniquely contributes to the literature that addresses the issues of entrepreneurs of the lower strata of society through the use of fintech services.
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Sobah Abbas Petersen, Tor Åsmund Evjen and John Krogstie
The main aim of this paper is to describe the potential benefits of enterprise building information models (EBIMs) for health-care institutions. The main research question…
Abstract
Purpose
The main aim of this paper is to describe the potential benefits of enterprise building information models (EBIMs) for health-care institutions. The main research question addressed is how data from EBIM could be leveraged to create value for hospitals beyond design, construction and traditional facility management.
Design/methodology/approach
Three different prototypes, which use different technologies in combination with EBIM, are described to illustrate different uses of EBIM within the context of a hospital and health-care operations. The case study approach has been used to present the prototypes.
Findings
EBIM data, in combination with other data sources, increases the potential benefits of the data with respect to many health-care-related processes, during the operation of a health-care institution. The benefits of EBIM span beyond the design and construction life cycle phases of a hospital and provide value to a variety of stakeholders in multiple health-care-related processes.
Research limitations/implications
The main limitation of this work is the limited sources of data and information such as the specific methods that were used in the design and development of each of the prototypes and a deeper insight into the design rationale and decisions. Another limitation of this paper is that the findings have not been validated.
Practical implications
This study demonstrates the value of convergence of a number of technologies such as EBIM, data and different types of technologies, throughout the life cycle of a building. This study also highlights the value of building information models (BIMs) data for supporting the design of novel educational and other types of application areas. The practical implications include the value for multiple stakeholders, such as resources planning, fleet and equipment management and contract negotiation. Benefits identified for resource planning can have strategic and financial implications at the management level. For patients, visitors and health-care personnel, there may be reduced infections, cleaner and pleasant facilities as well as a reduction of time to find relevant resources.
Social implications
Social implications" could be replaced by "For patients, visitors and health-care personnel, there may be cleaner and pleasant facilities and easy navigation support through the hospital. Furthermore, enhanced access to knowledge and information about the artefact and assets in the hospital can enhance learning and knowledge sharing.
Originality/value
This study identifies the lack of research in using BIM with other data for value-added services for multiple stakeholders in the operations phase of a hospital and addresses that research gap.