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Prefabricated housing is a construction method that largely reduces construction waste and promotes sustainable development. However, the adoption of this method of construction is inhibited by the lack of demand by consumers. The purpose of this research is to explore consumer education strategies aimed at overcoming prefabricated housing challenges in China.

The study conducted a systematic literature review following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. A comprehensive search was conducted using databases such as Scopus and Web of Science, without any restriction on publication date. A total of 33 relevant articles were retrieved and analyzed using the content analysis method. The findings were then summarized and presented using the tabulation technique.

This study identified several barriers to prefabricated housing, including negative perception, limited public understanding, risk-averse culture and lack of green value. To foster market demand, relevant authorities should consider implementing effective educational mechanisms, such as comparative advertising, social media marketing, school programs and critical adult education programs. These strategies can effectively overcome the existing negative perception, alleviate concerns and create a positive environment for the growth of prefabricated housing in China.

This research provides practical and theoretical implications by identifying key challenges to prefabricated housing and suggesting targeted educational strategies to address them. It offers valuable guidance for policymakers, industry stakeholders and researchers, contributing to the advancement of sustainable housing practices.