Mariastella Messina and Antonio Leotta
This paper aims to address the challenge raised in the literature regarding whether and how digitalization supports a servitized new product development (NPD) process, considering…
Abstract
Purpose
This paper aims to address the challenge raised in the literature regarding whether and how digitalization supports a servitized new product development (NPD) process, considering the customer’s involvement from the early stage of the process.
Design/methodology/approach
Pragmatic constructivism (PC) has been adopted for conceptualizing the NPD process as the construction of a new reality. PC is the method theory used for interpreting the field evidence drawn from a qualitative case study carried out at a multinational company operating in the semiconductor industry.
Findings
This study shows how digitalization supports the alignment to the overarching topoi of the company servitization strategy by enabling the integration and merging of different organizational topoi during the NPD process.
Research limitations/implications
This study is confined to a single-case study and context.
Practical implications
The results of this study are relevant for managers involved in the stage-gate product development of manufacturing companies, informing them on how the use of digital tools enables or hinders the progression of product development projects.
Originality/value
This paper contributes to the servitization literature by offering field evidence that demonstrates the importance for manufacturing firms of acquiring customer feedback from an early NPD phase. Another contribution is related to the literature on the role of digitalization in NPD processes, describing how digital tools give support during the different phases of the NPD process.
Details
Keywords
Lino Cinquini, Antonio Leotta, Carmela Rizza, Daniela Ruggeri, Andrea Tenucci and Mariastella Messina
The purpose of this paper is to explore how the controller’s practice is constructed through the use of cloud technologies. Thus, the authors explore the possibilities that cloud…
Abstract
Purpose
The purpose of this paper is to explore how the controller’s practice is constructed through the use of cloud technologies. Thus, the authors explore the possibilities that cloud technologies offer and how, through these technologies, actors can co-author a process that leads them to relate themselves to the world.
Design/methodology/approach
The authors adopt pragmatic constructivism to investigate the construction of the controller’s practice through cloud technologies. Drilling down to a single case study, they chose two IKEA stores in Italy to ascertain, through interviews, how the controller’s practice has changed since switching to a cloud-based information management platform.
Findings
This case evidence sheds light on how cloud technologies help to construct the controller’s practice. Managers' interactions are now partly governed and partly supported by information in the cloud. Workers can collect and share data, promoting knowledge production at a range of organisational levels.
Originality/value
This paper contributes to studies on the hybrid nature of management control practice. The authors underline how using cloud technologies helps to construct controller’s practice. More specifically, using cloud technologies allows the controller to orchestrate a co-authoring process through which managers integrate facts, possibilities, values and communication to form a functioning construct causality. Overall, the result is better support for decision-making.
Details
Keywords
Camila Rocuant Fuentes, Paulo Rita and Nuno Antonio
This study aims to explore the relationship between wine label content and consumer reviews on Vivino, focusing on how label information compares to consumer perceptions and…
Abstract
Purpose
This study aims to explore the relationship between wine label content and consumer reviews on Vivino, focusing on how label information compares to consumer perceptions and purchase decisions.
Design/methodology/approach
The research uses text mining, image mining and topic modeling techniques to analyze a data set of 444 highly rated Portuguese wines and 993,945 consumer reviews from Vivino. It examines the overlap between topics discussed in consumer reviews and the information provided on wine labels.
Findings
The findings reveal that wine labels have a limited similarity with consumer reviews. While consumer reviews primarily emphasize sensory characteristics like fruitiness and tannins, wine labels focus more on descriptive and technical information.
Originality/value
This research provides new insights into the dynamic relationship between wine labeling and consumer behavior. By analyzing the alignment between traditional wine labels and online consumer reviews, the study offers valuable implications for wineries seeking to optimize label design to match consumer preferences, particularly sensory attributes better. This study extends existing research and highlights critical gaps in how wine labels convey essential sensory information to consumers.