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Entrepreneurial action under uncertainty has captured the interest of scholars and practitioners alike. However, this growing body of research has yet to connect entrepreneurial action with actual actions of entrepreneurs. We combine insights from effectuation theory and the psychology of entrepreneurship to investigate drivers of entrepreneurial actions involved in starting and running ventures, particularly optimism, self-efficacy and the use of causal and effectual logics.

The study employs a unique mixed-method approach combining a survey with experience sampling data. After measuring demographics, preference for effectual or causal logics and psychological variables, the 197 US entrepreneurs sampled entrepreneurs logged their daily actions in the form of asks during 60 consecutive days.

Results suggest that self-efficacy and causal logics are key drivers of entrepreneurial actions, while optimism serves as a deterrent. Interestingly, the impact of self-efficacy on actions is moderated by the entrepreneur’s experience level, measured both in years and past asking experience.

The potential of the ask as the basic mechanism for entrepreneurial actions is explored. Based on the findings, the authors offer new and fertile insights by linking psychological traits to entrepreneurial actions, causal and effectual logics and entrepreneurial expertise development.

This study aims to cluster psychographic activities, interests and opinions of alcohol quitters in behaviour change maintenance mode to form segmentation bases for social policy and alcohol policy formulation that sustain the behaviour change.

A two-step cluster analysis was used to segment a cross-sectional sample of n = 501 former alcohol consumers based on their activity interest and opinion (AIO) framework through a multiple-response survey design.

Five clusters were found across five AIO themes of “people socialised with”, “relationship interest”, “ingredients of a good relationship”, “party activities” and “outing dressing”. The clusters were honesty-based relationship seekers, spiritual- and intellectual-based relationship seekers, attention seekers in a healthy relationship, self-conscious seeking a healthy relationship, and sincere, spiritual and intellectual-based relationship seekers.

The findings present an opportunity for social policy design that encourages alcohol-free social space creation, strong family ties, community and spiritual growth and incentives for long-term relationships as means of sustaining alcohol quitters’ behaviour. Equally, alcohol policies that match the themes of the clusters can be designed to aid sobriety sustenance.

This study advances knowledge of behaviour change maintenance and provides lifestyle segments of alcohol quitters as bases for further social and alcohol policy design to sustain gains in behaviour change.