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The study focused on the influence of internal environmental communication on organizational environmental governance and the adoption of green inbound logistics practices and the mediating role of organizational environmental governance on the relationship between internal environmental communication and the adoption of green inbound logistics practices.

A cross-sectional quantitative survey design was used. The population used consisted of the central procuring and disposing entities. An actual sample size of 105 public sector firms in the central procuring and disposing entities category was used. The data were analyzed using the Statistical Package for the Social Sciences (SPSS), SMART PLS version 4.0.1.8 and AMOS SPSS v26.

The findings show the relevancy of internal environmental communication in the achievement of organizational environmental governance and adoption of green inbound logistics practices. Further, organizational environmental governance mediates the link between internal environmental communication and the adoption of green inbound logistics practices. However, a partial mediation effect is observed, implying that both internal environmental communication and organizational environmental governance play significant roles in enhancing the adoption of green inbound logistics practices.

The study examined internal environmental communication, organizational environmental governance and the adoption of green inbound logistics practices in a public sector procurement setting. The role of proactive internal environmental communication, proactive external environmental communication, organizational environmental governance and the adoption of green inbound logistics practices in both the public and private sector procurement settings needs to be examined.

Further, the study examines internal environmental communication, organizational environmental governance and the adoption of green inbound logistics practices in a public sector procurement context. Green logistics research is much more pronounced in the third-party logistics firm context. Further, existing research takes a holistic approach when examining the green logistics concept. Whereas the green inbound logistics and green outbound logistics form the green logistics concept, the green inbound logistics concept is much more common in the public procurement settings although no significant attention has been given to it in the existing research.

This study aims to (1) investigate the influence of firms’ social media utilization on performance through supply chain agility, (2) examine the mediating role of supply chain agility and (3) explore the indirect effect of social media utilization on operational performance via supply chain agility as knowledge transfer increases.

A survey of 298 Chinese manufacturing firms was conducted to assess the proposed relationships, employing moderated mediation analysis with Andrew Hayes (2017) PROCESS macro.

Social media utilization indirectly enhances operational performance through supply chain agility, supporting our mediation hypothesis (H1). Additionally, knowledge transfer moderates the positive impact of social media utilization on supply chain agility (H2). The moderated mediation analysis reveals that the mediating effect of supply chain agility on operational performance is stronger at higher levels of knowledge transfer (H3), shedding light on the intricate relationships between these variables and providing insights for businesses seeking to leverage social media and knowledge transfer to enhance supply chain resilience and operational performance.

This study empirically investigates the role of social media utilization in supply chains within the digital age. We explore how social media enhances supply chain agility and knowledge transfer, highlighting its transformative potential for real-time communication, responsiveness and collaboration across networks. By integrating dynamic capability theory with contemporary digital practices, we demonstrate how leveraging digital platforms alongside traditional supply chain processes can significantly improve manufacturing efficiency. This research bridges existing gaps in the literature and provides valuable insights for businesses navigating complex, rapidly changing environments in the era of digital transformation.