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Article
Publication date: 17 June 2024

David Amankona, Kaigang Yi and Chikwanda Kampamba

The study specifically seeks to comprehend the impact of online corporate social responsibility (CSR) initiatives on consumer behaviour, with a focus on Generation Y consumers. It…

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Abstract

Purpose

The study specifically seeks to comprehend the impact of online corporate social responsibility (CSR) initiatives on consumer behaviour, with a focus on Generation Y consumers. It also aims to examine how, particularly within Ghanaian manufacturing firms, the views of Generation Y consumers regarding digital social responsibility (DSR), and how it moderates the relationship between brand loyalty and purchase intention.

Design/methodology/approach

This study takes a quantitative approach, using information gathered via a survey questionnaire from 611 Generation Y consumers in Ghana. Examining the connections between DSR, customer engagement, brand loyalty and purchase intention is the main goal of the investigation. Structural equation modelling (SEM) methods are used in the study to examine the data gathered and verify the proposed linkages.

Findings

The study reveals a strong positive relationship between corporate social responsibility (DSR) and purchase intention, mediated by consumer engagement and brand loyalty. However, it does not suggest Generation Y's attitudes towards DSR moderating this relationship. The study underscores the importance of DSR for Ghanaian manufacturing businesses.

Originality/value

By studying the relatively unexplored idea of DSR and its effects on consumer behaviour in developing nations – especially in the context of Ghanaian manufacturing enterprises – this study adds to the body of current work. This study sheds light on the ways in which DSR affects Generation Y customers' intentions to buy by examining the mediating roles of brand loyalty and consumer engagement.

Details

Management Matters, vol. 21 no. 2
Type: Research Article
ISSN: 2752-8359

Keywords

Article
Publication date: 16 July 2024

Asiyah S.D.A. Alshammai, Rehab F.M. Ali and Raghad M. Alhomaid

This study aims to find out how pomposia fruit powder (Syzygium cumini L.) mixed with roasted coffee (RCO) affected antioxidants, phytochemicals, lipid peroxidation inhibition and…

Abstract

Purpose

This study aims to find out how pomposia fruit powder (Syzygium cumini L.) mixed with roasted coffee (RCO) affected antioxidants, phytochemicals, lipid peroxidation inhibition and sensory attributes.

Design/methodology/approach

Pomposia fruits (Syzygium cumini L.) powder (PFP) was integrated with RCO at levels of 0.0%, 5.0%, 10.0%, 15.0% and 20.0%. RCO, PFP and binary mixtures containing RCO: PFP were evaluated for their total phenolics (TP), total flavonoids (TF), anthocyanin content (AC), antioxidant activity and phenolic compounds fractionation. The oxidative indices of coffee oil samples were measured throughout different storage intervals. Additionally, sensory characteristics of RCO enriched with different PFP doses were evaluated.

Findings

PFP samples exhibited the greatest TP content (1910 mg/100 g), whereas RCO samples had the lowest concentration (1090 mg/100 g). As more PFP was added, the corresponding coffee blends’ concentrations of TP, TF and AC were improved significantly. PFP possesses a radical-scavenging activity that is about 1.20 times more than RCO’s. DPPH (2,2-diphenyl-1-picrylhydrazyl) radical-scavenging activity jumped significantly from 74.13% in control (untreated) samples to 77.64%, 78.39% and 80.15% for samples enriched with 10.0%, 15.0% and 20% PFP, respectively. Significant increases in gallic acid, hesperidine, benzoic acid, chlorogenic acid, hispertin, catechol, quercetin, pyrogallol and rutin were detected when RCO was mixed with different quantities of PFP. At the end of storage trial, the coffee oil treated with 20% PFP had AV, PV and TBA values that were about 1.70, 1.95 and 1.66 times lower, respectively, than those of the control sample that had not had PFP addition. The RCO with 5.0% PFP achieved the greatest over acceptability grades.

Originality/value

To the best of the authors’ knowledge, this study was the first study to evaluate the effect of incorporating various level of pomposia fruit powder into RCO. The findings shows that adding different concentrations of pomposia fruit powder into RCO can indeed enhance the radical-scavenging activity of the coffee and potentially extend its shelf life.

Details

Nutrition & Food Science , vol. 54 no. 8
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 28 June 2024

Ahsan Waqar, Idris Othman and Muhammad Shoaib Mansoor

The primary objective of this study is to examine the effects of integrating human-centric technology on the overall effectiveness of sustainable building practises. This study…

Abstract

Purpose

The primary objective of this study is to examine the effects of integrating human-centric technology on the overall effectiveness of sustainable building practises. This study intends to address the knowledge gap regarding the influence of human-centered factors on the adoption of technology in the construction industry. Additionally, it wants to establish a strong correlation between the integration of technology and the promotion of sustainability.

Design/methodology/approach

This research utilizes Partial Least Square Equation Modeling (SEM) as a comprehensive approach to analyze the intricate interrelationships within the building sector. This study examines a range of aspects, including “Change Management,” “Evaluation and Optimization,” “Integration and Coordination,” “Long-Term Planning,” “Safety and Compliance,” and “Training and User Engagement,” in order to evaluate their impact on the adoption of technology and the achievement of sustainable building outcomes.

Findings

The study reveals a robust and affirmative correlation between the use of human-centric technology and the attainment of success in the realm of sustainable building. The text elucidates the primary factors that influence the adoption of technology and underscores the need of adopting a comprehensive strategy that encompasses change management, adherence to safety standards, and optimization of resources.

Originality/value

This study contributes novelty by placing emphasis on the human-centric dimensions of technology adoption within the context of sustainable building. The results of this research provide a valuable contribution to the ongoing development of sustainable building practises and the adoption of new technologies in this sector.

Details

International Journal of Building Pathology and Adaptation, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2398-4708

Keywords

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