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This study aims to examine the antecedents of tourist citizenship behavior (TCB). It also investigates the role of digital halal literacy (DHL) and religiosity in enhancing TCB.

This quantitative research used survey with questionnaire as the data collection methods. The samples of this study were 400 tourists who visited tourist destinations in five cities/municipals in West Sumatra Indonesia. This research used partial least square structural equation model as the data analysis tools.

This study found that satisfaction, trust and DHL are significant antecedents of TCB. In addition, satisfaction had a direct impact on TCB and influenced TCB through trust as a mediator. This study also found that religiosity had a direct influence on DHL, satisfaction and trust.

The findings will provide insights to tourist destination managers as well as the government on how to motivate tourists to participate in the development of Halal tourism in Indonesia. The tourists should gain sufficient knowledge or literacy about Halal, and especially in the digital context. Therefore, this will lead to their satisfaction, trust and willingness to participate in tourism development such as providing assistance to other tourists in the destinations.

This research has identified a new variable, DHL, which has not been addressed previously. This research has extended social exchange theory by establishing a relationship between TCB and DHL that has also not been previously explored. In addition, this study has investigated several relationships between DHL, satisfaction, trust and TCB and has shed new insights in the context of Halal tourism. This study has also provided a more comprehensive model of the relationship between DHL, satisfaction, trust and citizenship behavior specifically in Halal tourism research.

This study aims to investigate the antecedents of Halal culinary repurchase intention. This research examines the role of health consciousness, past product quality experience, Halal literacy, subjective norm and attitude on Halal culinary repurchase intention.

This quantitative research involved 500 domestic tourists as the research subjects. This research was conducted in five cities/municipals in West Sumatra, Indonesia. To obtain the data, 500 questionnaires were distributed to research subjects. In addition, this research used partial least square structural equation model to analyze the data.

This study found that health consciousness is a significant antecedent of past product quality experience, subjective norms and attitudes. Subjective norms also significantly influence past product quality experience, attitude and repurchase intention. Moreover, past product quality experience leads to attitude and attitude is a significant antecedent to repurchase intention. Finally, halal literacy is a significant influence factor on repurchase intention.

This study is a cross-sectional study that has focused on one-time data collection. Therefore, this study has a limitation for generalization. Second, it was only conducted in one Muslim country (Indonesia). To obtain more comprehensive and conclusive results, this research can be conducted in several other Muslim countries such as Malaysia, Brunei Darussalam and Middle Eastern countries. Finally, this study only addressed health consciousness, past product quality experience and Halal literacy as the antecedents of repurchase intention. Future research can add some consequences and antecedents of repurchase intention such as customer loyalty, environmental awareness and perceived risk.

This study reveals that tourists repurchase intention of Halal culinary products is influenced by some factors such as health consciousness, past product quality experience and Halal literacy. Therefore, to increase the tourist repurchase intention, the management of Halal culinary restaurants in tourist destinations must pay attention on product healthiness. In addition, the management should also focus on the customer experience by conducting a survey regarding customer experience in consuming Halal culinary. Referring to the customer evaluation results, the restaurants can improve their product quality. Finally, the management should also pay special attention to customers’ Halal literacy by educating them with Halal food knowledge, which will make them repurchase Halal food in the future.

This study has addresses health consciousness, past product quality experience and Halal literacy as the antecedents of repurchase intention, especially in the Halal culinary marketing context. Previous studies have addressed health consciousness in the food or culinary studies. However, to the best of the authors’ knowledge, there is currently no study that examines the relationship between health consciousness, past product quality experience, Halal literacy and repurchase intention, especially in the context of Halal culinary product. Second, this study also revealed the link between health consciousness and past product quality experience in Halal culinary business, which has been overlooked.

This study aims to analyse research trends, with particular emphasis on the most influential countries, institutions and top journals, as well as the most frequently cited articles, productive authors and co-authorship networks. In addition, this study identifies and analyses the primary research themes in halal and Islamic tourism and potential future research.

This research used Scopus from 2004 to 2023, focusing on articles referencing halal and Islamic tourism in the article title. The data were analysed using various software programmes, including the Bibliometrix R Package, VOSviewer, Harzing-PoP and Excel, used to conduct bibliometric and content analyses.

This study reveals a noteworthy increase in the number of publications related to halal tourism since 2016. The findings demonstrate the existence of four clusters of research in Halal and Islamic tourism literature. These clusters include marketing in halal and Islamic tourism, tourist satisfaction in halal tourism, halal tourism development and halal tourism from the perspective of Muslim tourists.

This study’s bibliometric analysis was based solely on English-language articles in the Scopus database. Therefore, the findings may not be representative of all the research on halal and Islamic tourism.

This study provides valuable insights into the trends and patterns of research on halal and Islamic tourism, which can be used as a foundation for future research and provide a more comprehensive understanding of halal tourism research.

This review paper is based on secondary research of published literature on customer’s satisfaction in halal tourism to investigate, analyze and summarize what is already known about this current topic and to provide future directions about what could be known in the future.

This qualitative study follows a systematic approach, using the PRISMA protocol. Online databases, namely, Scopus, Web of Science and Google Scholar, were used for the data extraction. The data under investigation include articles published till July 2023.

However, an academic exploration of the burgeoning customer’s satisfaction with halal tourism is just getting started. It is an interesting subset of the tourism industry with potential. Recent studies have shed light on the importance of customers’ satisfaction in halal tourism by highlighting its most important aspects, as well as the most prominent theories, published authors, journals and research gaps. Toward the end of this study, suggestions for future research are made along these lines.

This study examines the conceptual evolution, potential and fruitful application of customers’ satisfaction in halal tourism in the postpandemic world. This study provides intriguing contextual data and insightful knowledge presented in a new context. This study discusses a comprehensive investigation and includes both academic and managerial consequences.

The purpose of this study is to investigate brand loyalty in halal fashion brands through three loyalty routes, namely, quality-satisfaction-loyalty model, information sources and religiosity-loyalty model.

Data were gathered from 447 customers of halal fashion brands through a survey. The structural equation model partial least square was used to validate the hypotheses empirically.

From the perspective of customers in halal fashion, brand loyalty is primarily determined by brand satisfaction, which is influenced by the perceived quality, firm-generated content (FGC) and user-generated content (UGC). While religiosity contributes significantly to brand loyalty, it has no direct impact on brand satisfaction. Perceived quality and information obtained through both FGC and UGC channels have a significant effect on brand satisfaction. Finally, perceived quality, FGC, UGC, religiosity and brand satisfaction play important roles in promoting brand loyalty among halal fashion customers.

This study will assist halal fashion companies in evaluating perceived quality, information sources (FGC and UGC) and religiosity to increase brand satisfaction and brand loyalty. This study expands to the existing knowledge about brand marketing literature on halal fashion brands.

This study is a preliminary empirical study that explains the three routes of brand loyalty through the quality-satisfaction-loyalty model, information sources and religiosity-loyalty model in the context of halal fashion brands. This study also provides insights for marketers and business managers to enhance brand loyalty in halal fashion brands.

The rapid growth of halal tourism over the past decade has made it a lucrative market, with destinations competing for Muslim travellers. This study examines the factors influencing tourists' intention to visit halal tourism destinations in Indonesia, using the push-pull-mooring (PPM) model to understand this phenomenon.

Data were collected using a self-administered questionnaire. A total of 328 usable responses were used to analyse the data. The proposed conceptual framework was tested using covariant-based structural equation modelling (CB-SEM).

Results indicate that push, pull and mooring motives positively influence visit intention towards halal tourism destinations. Among these motives, novelty seeking, escapism, halal-friendly destination performance, halal attributes of the destination, religiosity and subjective norms were the most critical factors that improved visit intention. Furthermore, the moderating role of mooring factors was also established.

The study makes several strategic suggestions for promoting halal tourism destinations. These include highlighting the destination’s halal index factor to attract Muslim tourists and develop the industry market.

Research in halal tourism is still emerging, and this study aims to enhance our understanding of Muslim travellers. Using the PPM framework, it provides valuable insights into Muslim tourists' intentions to visit halal destinations.

Service quality is an established research area in the services marketing literature and is an integral component in an Islamic economy driven by halal service sectors. Despite its importance and the rapidly changing service environment, there has yet to be a comprehensive study of service quality research across halal industries. The purpose of this study is to systematically review the existing literature on service quality in halal industries to provide a state-of-the-art understanding and identify opportunities in this research area.

Guided by the Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR) protocol and the theories, contexts, characteristics and methods (TCCM) framework, this paper reviews 78 journal articles from the Web of Science database which features service quality as an underpinning theory in the context of halal economies.

Findings indicate that since the first study in 2010, service quality research in halal industries has concentrated on consumers in the Islamic finance sector who are served primarily by human service agents. Most studies are focused on halal industries in Muslim countries. Several papers adopt the SERVQUAL model while others develop more novel service quality scales for halal industries. Culture, technology and faith-related factors are key drivers of halal service quality. While few papers study the antecedents and moderators of service quality in halal industries, religiosity was found to be a significant variable in several papers reviewed.

The global Islamic economy will continue to be driven by halal services. This review will provide managers with an appreciation of service quality across different halal industries. Researchers can use the results of this review to guide future studies and contribute toward the development of this research area.

To the best of the author’s knowledge, this paper is the first to comprehensively map the antecedents, dimensions, outcomes and moderators of service quality across halal industries and provides managers with a strategic understanding of service quality across the halal economy. This study develops a conceptual model and concludes with a research agenda to advance halal service quality research.

This study aims to explore the role of the sense of community in shaping Muslim tourists’ experiences in both Islamic and non-Islamic destinations, using the experience quality-intention framework.

Data was collected from 420 Muslim tourists visiting Islamic destinations and 371 visiting non-Islamic destinations, all of whom were Indonesian inbound or outbound tourists. Partial Least Squares analysis was applied to evaluate the sense of community’s impact on factors influencing Muslim tourists’ experiences.

The analysis reveals that integrating the sense of community into the framework enhances understanding of the factors affecting Muslim tourists’ overall experiences, satisfaction and behavioural intentions across both destination types. Notably, the sense of community significantly shapes tourists’ holistic experiences, satisfaction and intentions, though it affects attraction experiences differently between Islamic and non-Islamic destinations.

From a managerial perspective, findings suggest that destination managers can enhance Muslim tourists’ experiences and promote positive behavioural intentions by fostering a sense of community, regardless of tourists’ backgrounds. This underscores the importance of leveraging community connections to enrich experiences and encourage favourable intentions in diverse destinations.

This study contributes to the existing literature by expanding the Experience Quality-Intention framework to include the sense of community, providing fresh insights into predicting tourist experiences and intentions across diverse destinations.

This study aims to test the empirical Islamic bank customer loyalty model with the perspective of mosques as customers.

The type of research used is quantitative to collect data from mosque customers; 93 questionnaires were analyzed using partial least square-structural equation modeling.

This research found a significant relationship between service quality and perceived value, service quality and brand image, perceived value and customer satisfaction, brand image and customer loyalty and customer satisfaction with brand image.

First, this study only collects data from certain organizations or communities so that further research can develop the model by adding several other communities or organizations. Second, this research does not include several other important variables that influence customer loyalty, such as product innovation and company capabilities.

Islamic bank customer loyalty models have been widely explored from the perspective of individual customers only. This research offers new attributes that influence customer loyalty models in the context of organizations or communities, namely, mosques.

This paper aims at from the perspective of the social exchange theory (SET) gaining an understanding of how promotion of halal concept in Sweden is perceived by Swedish hoteliers.

A mixed-methods approach has been used consisting of 62 completed surveys with closed-ended and open-ended questions, follow-up comments and five in-depth interviews with hoteliers in the mid-Sweden region. Content analysis has been employed.

Three categories of meanings are the main findings: general perception, safeguarding Swedish secular values and financially unjustifiable have been discovered. Most of the respondents have been sceptical towards halal and Muslim-friendly hotel concepts due to financial and cultural challenges these two concepts have for the Swedish tourism and hotel industries. Based on the SET, this entails more costs than benefits and is especially at odds with Swedish-rooted secular values.

This study provides practical implications and increased knowledge for tourism stakeholders including hotels in Sweden.

This is one of the very few studies on halal tourism in Scandinavia and the first Scandinavian study on hoteliers' attitudes towards halal tourism.