Search results

This paper develops an evidence-based conceptual framework for exploring the applicability of choice architecture in business relationships.

Empirical studies of choice architecture in various fields are systematically reviewed to identify choice architecture techniques; major resulting categories of techniques are then discussed for applicability to business relationship contexts, and avenues for research are outlined.

Managerial decision-making is potentially influenced by changes to choice contexts that (1 provide additional information from outside the choice context, (2) facilitate a particular way of comparing options, (3) present options in new ways, (4) rework the choice set, e.g. by adding options and (5) create internal states that push toward a target choice.

The paper introduces the concept of choice architecture to business relationships. It develops a taxonomy of choice architecture techniques to guide the exploration of choice architecture effects in business relationships.

This study aims to explore entropy evaluation in the bi-directional flow of Casson hybrid nanofluids within a stagnated domain, a topic of significant importance for optimizing thermal systems. The aim is to investigate the behavior of unsteady, magnetized and laminar flow using a parametric model based on the thermo-physical properties of alumina and copper nanoparticles.

The research uses boundary layer approximations and the Keller-box method to solve the derived ordinary differential equations, ensuring numerical accuracy through convergence and stability analysis. A comparison benchmark has been used to authenticate the accuracy of the numerical outcomes.

Results indicate that increasing the Casson fluid parameter (ranging from 0.1 to 1.0) reduces velocity, the Bejan number decreases with higher bidirectional flow parameter (ranging from 0.1 to 0.9) and the Nusselt number increases with higher nanoparticle concentrations (ranging from 1% to 4%).

This study has limitations, including the assumption of laminar flow and the neglect of possible turbulent effects, which could be significant in practical applications.

The findings offer insights for optimizing thermal management systems, particularly in industries where precise control of heat transfer is crucial. The Keller-box simulation method proves to be effective in accurately predicting the behavior of such complex systems, and the entropy evaluation aids in assessing thermodynamic irreversibilities, which can enhance the efficiency of engineering designs.

These findings provide valuable insights into the thermal management of hybrid nanofluid systems, marking a novel contribution to the field.

This investigation delves into the rationale behind the preferential applicability of the non-Newtonian nanofluid model over alternative frameworks, particularly those incorporating porous medium considerations. The study focuses on analyzing the mass and heat transfer characteristics inherent in the Williamson nanofluid’s non-Newtonian flow over a stretched sheet, accounting for influences such as chemical reactions, viscous dissipation, magnetic field and slip velocity. Emphasis is placed on scenarios where the properties of the Williamson nanofluid, including thermal conductivity and viscosity, exhibit temperature-dependent variations.

Following the use of the OHAM approach, an analytical resolution to the proposed issue is provided. The findings are elucidated through the construction of graphical representations, illustrating the impact of diverse physical parameters on temperature, velocity and concentration profiles.

Remarkably, it is discerned that the magnetic field, viscous dissipation phenomena and slip velocity assumption significantly influence the heat and mass transmission processes. Numerical and theoretical outcomes exhibit a noteworthy level of qualitative concurrence, underscoring the robustness and reliability of the non-Newtonian nanofluid model in capturing the intricacies of the studied phenomena.

Available studies show that no work on the Williamson model is conducted by considering viscous dissipation and the MHD effect past over an exponentially stretched porous sheet. This contribution fills this gap.

The purpose of this study is to understand how consumers' green trust and green brand equity (GBE) vary by perceived brand greenness and age in the US market from the lens of brand knowledge (brand awareness and brand image).

Three multiple-group comparisons of structural equation modeling were used to analyze the data collected from a questionnaire. An experimental design was applied (high vs. low perceived brand greenness). A total of 440 usable responses were collected from an online consumer panel. With a higher percentage of participants older than 60 years, two groups were used, younger (under 55) and older (over 55), within each brand condition to conduct age comparisons.

Consumers' previous brand experience is important. The most promising indicators are brand image and green trust for GBE. A difference was observed between the group comparisons. For the less perceived green brand, existing brand image played a more important role in the process, and there is a need to enhance its green trust. For the higher perceived green brand, more factors should be included to explain their GBE, especially for consumers under 55.

This study identified two moderators, perceived brand greenness and age, in the formation of GBE, which has not been widely explored in the literature. The findings provide significant insights for generational cohorts, focusing for the first time on the joint catalyst effect of greenness and age regarding the influence of GBE on consumers' commitment to green brands. Additionally, the fact that a higher percentage of participants are Baby Boomers enables this study to add to the existing body of literature and bring unique perspectives to understand their and their younger counterparts' attitude toward green consumption.

This study aims to understand and analyze Generation Z’s interest in international food brands in Indonesia, as well as how habits and halal values influence their consumption behavior. The research focuses on identifying factors that motivate Generation Z to choose international food brands while addressing the conflict between developing consumption habits and adhering to halal principles (Kusuma, 2020). By integrating theories of consumer behavior, such as the theory of planned behavior and consumer culture theory, this study aims to provide insights into how young consumers in Indonesia make purchasing decisions in this complex context.

This research uses a quantitative approach. Sampling was done using the judgment (purposive) sampling method. The sample criterion was Generation Z (born in 1995–2010), who are Muslim in Indonesia. Data collection was obtained from primary data by distributing online questionnaires. The questionnaire was distributed from February 2024 to March 2024. The scale used a 1–5 Likert scale. Accordingly, the data were obtained from 1,310 respondents. After selection, 918 data were obtained that met the criteria for analysis. The research hypothesis testing was carried out using the structural equation modeling approach based on partial least square.

The results of this research reveal that the intention to purchase foreign brands of halal food among Generation Z Muslims in Indonesia is influenced by habits, halal involvement, attitudes, subjective norms and perceived behavioral control (PBC), where habits and halal involvement have a stronger direct influence on the intention to purchase foreign brands of halal food. Attitudes and subjective norms are unable to mediate the relationship between habit and purchase intention. Meanwhile, PBC acts as a partial mediator between habit and halal involvement with the intention to purchase foreign brands of halal food.

This study highlights Generation Z’s consumption patterns of halal food in Indonesia, in addition to representing the majority of the Indonesian population.

This finding has important implications for producers, marketers and policymakers, especially considering the high halal involvement among Muslim consumers in Indonesia, where halal certification not only enhances consumer trust but also serves as a competitive advantage for international brands. Marketers need to recognize that Generation Z is critical and independent in their purchasing decisions, so marketing campaigns emphasizing transparency in halal information and product quality, as well as involving trusted influencers, can boost purchase interest and reflect companies’ adaptation to the values of a new generation that is more concerned with halal aspects.

The research highlights significant social implications for Indonesian society, particularly among Generation Z Muslims. It enhances awareness of halal food choices, encouraging consumers to prioritize halal principles while navigating their preferences for international brands. The findings also aid the halal food industry in improving transparency and quality, fostering a deeper understanding of the interplay between cultural and religious values in consumption. Furthermore, it underscores the need for educational initiatives aimed at increasing halal literacy among young consumers, helping them reconcile their purchasing habits with their religious beliefs.

The study provides new insights into the purchasing behavior of Generation Z Muslims in Indonesia, focusing on how habits and intentions interact in halal food choices while highlighting the impact of cultural and religious values on modern consumer habits. When individuals develop habits that overlook halal considerations, they may experience cognitive dissonance – feeling uncomfortable due to the conflict between their strong beliefs about halal food and their actual behaviors.

The purpose of this study was to examine how well a strength-based program grounded in positive psychology principles can advance the practical critical thinking skills of those pursuing the teacher training course.

This study used a single-group pre-test post-test design with 35 teacher-trainees from the Bachelor of Education course. The two-and-a-half-week strength-based program used the values in action survey to identify strengths. Pre- and post-test scores, measured with the Cornell Critical Thinking Test – Level Z, underwent Statistical Package for Social Sciences analysis including paired samples t-test for subcomponent and overall composite analysis.

Analysis of the pre- and post-test scores demonstrated a statistical significance in the critical thinking scores obtained by the teacher-trainees. Post-test scores were consistently significant. Out of the elements of critical thinking, induction, meaning, observation and credibility were more prominent. Deduction and assumption identification were also having a significant effect.

Most critical thinking programs focus on evaluating specific teaching methods for improving critical thinking skills. In education, positive psychology studies often center on students’ well-being, attention spans and academic success, aligning with wellness programs. Despite the importance of strengths in positive psychology, there is a lack of research on using a strength-based approach to boost critical thinking skills. This study aims to enhance teacher-trainees’ critical thinking by leveraging their individual strengths, moving away from traditional instructional strategies.

The appearance of social media in small and medium enterprise (SME) business operations seems to be increasing in recent years. SME owners have started to understand that digital marketing tools can benefit their businesses significantly. Hence, in this study, we explore further the relationship between organisations and customers, and how SMEs use social media as an opportunity to develop their enterprises. We report the results by relying on qualitative methods to explore the insights from a wider stakeholder perspective. The findings contribute to the existing literature in agreement with the latest theories that SMEs in Greece are aware of the hidden opportunities and try to apply branding with the combination of social media. This study explores further the role of electronic word of mouth (eWOM) in a business transition, customers' experience and competitive business advantage.

In the 21st century, libraries are experiencing a significant decline in users due to shifting reading habits and the impact of technology, necessitating library transformation and a heightened emphasis on library marketing. Special libraries, in particular, rely heavily on patrons for survival, often due to their private ownership and limited resources. This paper aims to discuss the aforementioned objectives.

This paper examines the Taste Library, a special library in Hong Kong, and analyzes its current practices based on an interview with its founder, website content, and social media presence. The 7Ps Marketing Mix model is employed to assess the strengths and weaknesses of the library's current market position.

The Taste Library's existing practices exhibit limitations in attracting young patrons. To address this issue, we propose marketing strategies focused on enhancing social network presence, offering digitized content, and engaging in school outreach.

By concentrating on youth marketing, this study offers valuable insights for special libraries in developing strategic plans for transitioning and maintaining sustainability.

Few studies concentrate on marketing small special libraries, particularly in the East, within today's digitized economy.

This chapter explores how perceived product innovation influences brand loyalty among UK Apple users, extending the technology acceptance model. Using a quantitative approach, data were collected from 101 respondents via an online survey and analysed using SPSS. Objectives included examining the mediating role of perceived product usefulness and ease of use, exploring the relationship between product/brand attitudes and brand loyalty and assessing gender's impact on loyalty perceptions. Findings reveal a significant positive relationship among variables, with perceived product usefulness and ease of use jointly mediating the link between product innovation and attitude, affecting brand loyalty. Gender was found to have no moderating effect. The research contributes by highlighting these mediating effects and deepening understanding of product innovation's impact on loyalty. Managerially, prioritising innovation, usefulness and ease of use can enhance satisfaction and loyalty. Future research could explore additional variables to enrich understanding further.

South Africa is the leading market for luxury goods in Africa – a fact evident from the statistics on luxury retail and the expanding footprint of international and local luxury brands. In a market that is dominated by prominent international brands, indigenous South African brands are seldom the subject of empirical research. This study addresses this gap by analysing the consumer-based brand equity (CBBE) of South African luxury fashion brands and its outcomes on the purchase/repurchase intention of consumers of South African luxury fashion brands.

The study adopted quantitative research methods and utilized survey questionnaires to acquire data from 130 respondents. Structural equation modelling was used in testing the proposed alternative hypotheses.

The study affirmed the relevance of Aaker's (1991) CBBE model for luxury goods in the emerging economy of South Africa. It established perceived quality and behavioural loyalty as significant predictors of brand equity while affirming the prevalence of hedonism and behavioural loyalty in South Africa's luxury fashion market.

The small sample size and the limited geographic scope of the study had a significant adverse impact on the broad application of the study's outcome. Furthermore, Aaker's (1991) CBBE model, while adequate, may have diminished the probability of a nuanced outcome.

This study advances the frontiers of interdisciplinary research by applying the marketing framework of CBBE to fashion studies in South Africa. The validated measurement scale, which emphasises the relevance of hedonism and behavioural loyalty in South Africa, may be useful for a similar study on luxury fashion brands in other emerging economies.