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This chapter explores how the development of football fandom for the Chinese national team and local football clubs is strongly associated with societal changes. Although the performances of Chinese football teams, especially the national team, have failed to impress the world, football remains the most popular because of millions of supporters with loyalty and passion. Most studies related to fans mainly focus on the economic and political implications of spectatorship along with the rise of China. Nevertheless, few articles are available to answer the fundamental questions, such as ‘When did these supporters come out?’ and ‘What were the factors of the development of fandom?’. By going through archival records and published documents over the last decades, this chapter offers a comprehensive and historical analysis of the development of football fandom in the People's Republic of China (PRC) and deals with these unanswered questions. As such, this chapter does not intend to be the most authoritative one but is one of the rare sources to lay down the foundation for research on Chinese football fandom. Furthermore, this chapter also proves that studies on football fandom can be a useful window for observing Chinese society.

This paper aims to explore whether, how and when influencers’ value co-creation behavior in a post – influencers investing operant resources to enhance the value gained from using the product – shapes consumers’ responses toward an influencer’s recommendation. Based on value co-creation theory and consumer inference, this paper proposes that consumers infer influencers have more expertise with and more favorable attitude toward the product from value co-creation. Consequently, such behavior can foster consumer engagement and favorable attitude toward the recommended product.

The authors collected real-world data and conducted four sets of experimental studies. In the experimental studies, the presence of an influencer’s value co-creation behavior (i.e. co-creation vs. control) was manipulated to test the causal effect and mechanisms of co-creation on engagement and product attitude.

Results show that influencers’ value co-creation behavior positively affects consumers’ engagement and attitudes toward the product. These effects are driven by perceived influencer’s expertise with and favorability toward the product (Studies 1 and 2). Co-creating utilitarian value is more effective than co-creating hedonic value (Studies 3A and 3B). In addition, influencers with a larger number of followers benefit more from co-creation behavior than those with fewer followers (Study 4).

This research adds to the literature on value co-creation by investigating how, why and when influencers’ value co-creation enhances consumer responses to the post. Our investigation concretizes value co-creation behavior in the context of influencer marketing and demonstrates its signaling effect with nuanced role of value type in shaping the effect. The findings provide a novel cue that influencers can use to enhance consumer responses to their posts.

Brands should encourage influencers to focus on value-in-use co-creation when promoting their products. While emphasizing value co-creation in influencer partnership, brands should also carefully consider the type and size of influencers they collaborate with based on the nature of their products and target audience. The research findings also provide practical implications for influencers, offering guidance on how they can optimize their content creation strategies and enhance their effectiveness in influencer marketing collaborations.

This research enriches understanding of value co-creation in the context of influencer marketing and the role of content specifics in influencers’ posts. The findings provide a novel cue that influencers can use to enhance consumer responses to their posts.

To address the shortcomings of existing academic user information needs identification methods, such as low efficiency and high subjectivity, this study aims to propose an automated method of identifying online academic user information needs.

This study’s method consists of two main parts: the first is the automatic classification of academic user information needs based on the bidirectional encoder representations from transformers (BERT) model. The second is the key content extraction of academic user information needs based on the improved MDERank key phrase extraction (KPE) algorithm. Finally, the applicability and effectiveness of the method are verified by an example of identifying the information needs of academic users in the field of materials science.

Experimental results show that the BERT-based information needs classification model achieved the highest weighted average F1 score of 91.61%. The improved MDERank KPE algorithm achieves the highest F1 score of 61%. The empirical analysis results reveal that the information needs of the categories “methods,” “experimental phenomena” and “experimental materials” are relatively high in the materials science field.

This study provides a solution for automated identification of academic user information needs. It helps online academic resource platforms to better understand their users’ information needs, which in turn facilitates the platform’s academic resource organization and services.

Online complaints have emerged as a pivotal avenue for customers to voice their dissatisfaction. In this context, bystanders, as third-party observers, actively engage in evaluating and judging these complaints. However, studies pertaining to bystanders in online customer complaints remain limited. Therefore, this study aims to integrate deontic justice theory and attribution theory to construct a research model of bystanders’ support for online customer complaints.

Leveraging a questionnaire and two scenario experiments, SPSS 24.0 and AMOS 24.0 were used to examine the relationship between bystanders’ moral outrage and their support for online customer complaints, the mediating role of responsibility attribution and the moderating role of experience similarity and online anonymity.

Based on the statistical analysis, the results show that bystanders’ moral outrage significantly enhances their support for online customer complaints; responsibility attribution plays a mediating role between moral outrage and bystanders’ support for online customer complaints; experience similarity and online anonymity can moderate the relationship between moral outrage and bystanders’ support for online customer complaints.

The findings of this study not only enrich the literature on online customer complaints but also provide valuable insights for companies to understand the diffusion of online complaints and effective strategies with which to address them.

The distinct characteristics of slow tourism compared to mass tourism determine the differences between slow travelers and mass travelers. This transformation is essential for potential tourists to transition into slow travelers when promoting slow tourism to them. Can travel vlogs, a “fast” way of promoting, achieve such a “slow” transformation? To address this question, the purpose of this paper is to introduce the resonance theory and investigate the impact of resonance with slow tourism vlogs on potential travelers’ destination image and travel intention.

Through the distribution of online questionnaires on site, this study collected a total of 349 valid questionnaires. Subsequently, the researcher used partial least squares structural equation modeling to analyze the data and test the hypotheses.

The research findings indicate that cognitive resonance only positively affected cognitive image, while emotional resonance was positively associated with both cognitive image and affective image. In addition, it was observed that cognitive image and affective image played a positive mediating role between resonance with slow tourism vlogs and travel intention.

This research is pioneering in quantitatively validating the structure linking resonance, destination image and travel intention in the context of slow tourism. By validating the second-order structure of cognitive and emotional resonance, this study underscores the crucial role of resonance in shaping tourists’ transition toward a slow mindset in slow tourism.

This chapter critically evaluates whether football can attain recognition as a national sport in China. Article No. 11, released by the Chinese government in 2015, aimed to develop a new national strategy centralised on the sport of football to foster consumption and enhance national soft power. Consequently, this also means encouraging Chinese football fans to support the national football team. Comparing the significance of local football clubs and the national football team to Chinese football fans is deemed meaningless and unable to generate useful information to comprehend Chinese people's attitudes towards local and national communities. Through literature comparisons with established Chinese national sports such as Chinese martial arts, badminton and table tennis, the discussion reveals that football currently falls short of meeting the general criteria of invention and popularity to be considered a Chinese national sport. In the specific Chinese context, it also proves that football fails to meet the criterion of politics, hindering its identification as a national sport. Consequently, the chapter rebuts the assumption and advocates for the validity of comparing how fans assess their fandom for local and national football teams.

This paper introduces a novel method to improve building safety management by leveraging building information modeling (BIM) and adaptive information retrieval techniques. The integration aims to overcome the limitations of traditional safety management methods in connecting construction processes with risk management efficiently.

The proposed method involves developing industry foundation classes (IFC) ontologies and integrating them with a safety document ontology to form a comprehensive BIM-based safety context framework. Custom reasoning rules and an inference engine are constructed to enable automatic context-aware safety information retrieval. The methodology is demonstrated through an adaptive information retrieval system using job hazard analysis (JHA) documents.

The implementation of the BIM-based adaptive information retrieval system shows significant improvements in identifying and managing construction risks. By mapping job-specific risks to corresponding safety measures, the system enhances risk detection and management tailored to particular construction tasks. The results indicate a marked improvement in the precision and accuracy of safety assessments and recommendations, aligning them closely with planned construction activities and conditions.

This paper offers an innovative approach to construction safety management through the development of a BIM-facilitated context-aware information retrieval system. This approach provides a more intelligent and automated framework for identifying and managing risks in construction projects. By focusing on specific job steps and related risks, the system enhances the effectiveness and accuracy of safety measures, contributing to better overall building safety management.

This study aims to investigate an intersecting single-walled structure fabricated using wire-arc directed energy deposition (waDED). Because of the highly complex geometrical features of this structure, characterisation is used to identify potential weak points and provide a benchmark for future complex components.

A structural component with a process-specific design is built using additive manufacturing of an Al-Mg alloy and analysed using micro-computed tomography. Scans are carried out at different resolutions and subsequently compared to microsections. The chemical composition and hardness are also examined. These investigations provide an enhanced understanding of defects and overall quality of the manufactured parts.

The results show that very high-quality parts can be achieved using ER5183 alloy, even in intersecting areas. Defects in these regions are primarily caused by converging and diverging waDED paths and discontinuous waDED operations.

In addition to demonstrating the feasibility of complex structures using waDED, this study provides an overview of problem areas and potential improvements in waDED manufacturing.

There are many safety hazards in construction workplaces, and inattention to the hazards is the main reason why construction workers failed to identify the hazards. Reasonably allocating attention during hazard identification is critical for construction workers’ safety. However, adverse working environments in job sites may undermine workers’ attention. Previous studies failed to investigate the impacts of environmental factors on attention allocation, which hinders taking appropriate measures to eliminate safety incidents when encountering adverse working environments. This study aims to examine the effects of workplace noise and heat exposure on workers’ attention allocation during construction hazard identification to fill the research gap.

This study applied an experimental study where a within-subject experiment was designed. Fifteen construction workers were invited to perform hazard identification tasks in panoramic virtual reality. They were exposed to three noise levels (60, 85 and 100 dBA) in four thermal conditions (26°C, 50% RH; 33°C, 50% RH; 30°C, 70% RH; 33°C, 70% RH). Their eye movements were recorded to indicate their attention allocation under each condition.

The results show that noise exposure reduced workers’ attention to hazardous areas and the impacts increased with the noise level. Heat exposure also reduced the attention, but it did not increase with the heat stress but with subjects’ thermal discomfort. The attention was impacted more by noise than heat exposure. Noise exposure in the hot climate should be more noteworthy because lower levels of noise would lead to significant changes. These visual characteristics led to poorer identification accuracy.

This study could extend the understanding of the relationship between adverse environmental factors and construction safety. Understanding the intrinsic reasons for workers' failed identification may also provide insights for the industry to enhance construction safety under adverse environments.