Search results

Short-form video advertisements have recently gained popularity and are widely used. However, creating attractive short video advertisements remains a challenge for sellers. Based on the visual-audio perspective and signaling theory, this study investigated the impacts of three visual features (number of shots, pixel-level image complexity and vertical versus horizontal formats) and two audio features (speech rate and average spectral centroid) on user engagement behavior.

We conducted a field study on TikTok. To test our various hypotheses, we used regression analysis on 2,511 videos containing product promotion information posted by 60 sellers between January 1, 2020 and November 20, 2021.

For visual variables, the number of shots and pixel-level image complexity were found to have nonlinear (inverted U-shaped) relationships with user engagement behavior. The vertical video form was found to have a positive effect on comments and shares. In the case of audio variables, speech rate was found to have a significant positive effect on shares but not on likes and comments. The average spectral centroid was found to have significant negative influences on likes and comments.

This study provides specific suggestions for sellers who create short-form videos to improve user engagement behavior.

This study contributes to the literature on short-form video advertising by extending the potential drivers of user engagement behavior. Additionally, from a methodological perspective, it contributes to the literature by using computer vision and speech-processing techniques to analyze user behavior in a video-related context, effectively overcoming the limitations of the widely adopted survey method.

This study aims to provide guidance for the reliability of electronic packaging. The reliability of solder joints at extremely temperature thermal shock is critical for electronic equipment operating in the field of deep space exploration. In this study, the Sn3.0Ag0.5Cu (SAC305)/Cu solder joints were prepared and thermally shocked with temperatures ranging from −110°C to 110°C, to investigate the effects of extreme temperature thermal shock on the microstructural evolution and property deterioration of the solder joints.

The interfacial intermetallic compound (IMC) stress gradient was calculated through thermal stress theory, mechanism of voids/cracks initiation was clarified, and prediction of the service life was analyzed with the energy-based model.

It is found that the Ag₃Sn, IMC and cracks/voids had evolved significantly with the increase in the cycle period. The microstructure of the IMC changed from short rod-like morphology to scallop shape, the voids in the Cu₃Sn IMC layer continued to increase and integrate, forming larger diameter voids, etc. In addition, the shear strength of SAC305/Cu solder joints decreased gradually with the increase in thermal shock cycles, the fracture mode changes from ductile fracture mode to ductile-brittle mixed fracture mode after 500 cycles. The characteristic lifetime of the SAC305/Cu solder joints under the action of extreme thermal shock is about 1427.86 cycles.

This work provides guidance for the reliability of the solder joints at extremely temperature thermal shock.

This study aims to improve detection efficiency of fluorescence biosensor or a graphene field-effect transistor biosensor. Graphene field-effect transistor biosensing and fluorescent biosensing were integrated and combined with magnetic nanoparticles to construct a multi-sensor integrated microfluidic biochip for detecting single-stranded DNA. Multi-sensor integrated biochip demonstrated higher detection reliability for a single target and could simultaneously detect different targets.

In this study, the authors integrated graphene field-effect transistor biosensing and fluorescent biosensing, combined with magnetic nanoparticles, to fabricate a multi-sensor integrated microfluidic biochip for the detection of single-stranded deoxyribonucleic acid (DNA). Graphene films synthesized through chemical vapor deposition were transferred onto a glass substrate featuring two indium tin oxide electrodes, thus establishing conductive channels for the graphene field-effect transistor. Using π-π stacking, 1-pyrenebutanoic acid succinimidyl ester was immobilized onto the graphene film to serve as a medium for anchoring the probe aptamer. The fluorophore-labeled target DNA subsequently underwent hybridization with the probe aptamer, thereby forming a fluorescence detection channel.

This paper presents a novel approach using three channels of light, electricity and magnetism for the detection of single-stranded DNA, accompanied by the design of a microfluidic detection platform integrating biosensor chips. Remarkably, the detection limit achieved is 10 pm, with an impressively low relative standard deviation of 1.007%.

By detecting target DNA, the photo-electro-magnetic multi-sensor graphene field-effect transistor biosensor not only enhances the reliability and efficiency of detection but also exhibits additional advantages such as compact size, affordability, portability and straightforward automation. Real-time display of detection outcomes on the host facilitates a deeper comprehension of biochemical reaction dynamics. Moreover, besides detecting the same target, the sensor can also identify diverse targets, primarily leveraging the penetrative and noninvasive nature of light.

This chapter introduces the book’s purpose: to explore the niche technology space of Web3 and use it as a lens to reflect on the internet’s future. I’ll discuss the internet’s current state and key issues and then move into a definitional tour of Web3 and its underlying technology. The book’s core argument is presented: Web3 provides tangible social proof of what people want for the internet’s future. I’ll examine current challenges such as privacy concerns, unclear data ownership, and lack of transparency in online systems, which create power imbalances between technology controllers and users. The book argues for striving towards a more equitable and transparent digital future. This chapter serves as a starting point, offering insight into my decade-long research. It aims to familiarise readers with the case study approach and Web3 terminology used throughout the book. A chapter-by-chapter roadmap is provided to guide readers through the exploration of Web3 and its implications. Additionally, this chapter introduces my writing style and voice, preparing readers for the deeper analysis to come. While grounded in sociological knowledge, the chapter aims to make Web3 accessible and spark readers’ curiosity, encouraging them to pursue their own inquiries into this emerging field.

The purpose of this paper is to combine triboelectric nanogeneration technology with ball bearing structure to achieve energy collection and fault monitoring.

In this paper, according to the rotation mode of ball bearings, the freestanding mode of triboelectric nanogeneration is selected to design and manufacture a novel triboelectric nanogeneration device Rolling Ball Triboelectric Nanogenerator (RB-TENG) which combines rotary energy collection with ball bearing fault self-sensing.

The 10,000s continuous operation experiment of the RB-TENG is carried out to verify its robustness. The accurate feedback relationship between the RB-TENG and rotation velocity can be demonstrated by the fitting comparison between the theoretical and experimental electrical signal periods at a certain time. By comparing the output electrical signals of the normal RB-TENG and the rotor spalling RB-TENG and polytetrafluoroethylene (PTFE) balls with different degrees of wear at 500 r/min, it can be concluded that the RB-TENG has an ideal monitoring effect on the radial clearance distance of bearings. The spalling fault test of the RB-TENG stator inner ring and rotor outer ring is carried out.

Through coupling experiments of rotor spalling fault of the RB-TENG and PTFE balls fault with different degrees of wear, it can be seen that when rotor spalling fault occurs, balls wear has a greater impact on the normal operation of the RB-TENG, and it is easier to identify. The fault self-sensing ability of the RB-TENG can be obtained, which is expected to provide an effective scheme for monitoring the radial wear clearance distance of ball bearings.

The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-08-2024-0295/