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Given the growing use of virtual reality (VR) technology in marketing, our research focuses on the development trajectory of research in the marketing field from 2012 to 2022 to identify essential phases and sub-trends within this topic.

This study employs a main path analysis (MPA) methodology to analyze academic articles related to VR in marketing from the Web of Science database.

The research on VR in marketing has experienced significant growth over the past 10 years and is projected to continue thriving in the future. During the past decade, research in this field has transitioned from exploring VR affordances in marketing to realizing the potential of VR in marketing. From the information systems perspective, the three primary research trends that have garnered the most attention from researchers are VR technology as an artifact, marketers’ motivational approach and consumers’ motivational approach. With the continual advancement of VR technology, the research trend of Metaverse marketing will gradually displace VR in marketing.

To the best of our knowledge, this is the first research using MPA to explore the development trajectory of VR in marketing and provide a comprehensive picture of it under the Affordance-Actualization theory.

This study aims to examine the ability of Generative Pre-trained Transformer 4 (GPT-4), one of the most powerful large language models, to generate a literature review for peer-reviewed journal publications. The objective is to determine whether business scholars can rely on GPT-4’s assistance with literature reviews and how the nature of human–artificial intelligence (AI) interaction may affect the quality of the reviews generated by GPT-4.

A survey of 30 experienced researchers was conducted to assess the quality of the literature reviews generated by GPT-4 in comparison with a human-authored literature review published in a Social Science Citation Index (SSCI) journal. The data collected were then analyzed with analysis of variance to ascertain whether we may trust GPT-4’s assistance in writing literature reviews.

The statistical analysis reveals that when a highly structured approach being used, GPT-4 can generate a high-quality review comparable to that found in an SSCI journal publication. However, when a less structured approach is used, the generated review lacks comprehensive understating and critical analysis, and is unable to identify literature gaps for future research, although it performed well in adequate synthesis and quality writing. The findings suggest that we may trust GPT-4 to generate literature reviews that align with the publication standards of a peer-reviewed journal when using a structured approach to human–AI interaction.

The findings suggest that we may trust GPT-4 to generate literature reviews that align with the publication standards of a peer-reviewed journal when using a structured approach to human–AI interaction. Nonetheless, cautions should be taken due to the limitations of this study discussed in the text.

By breaking down the specific tasks of a literature review and using a quantitative rather than qualitative assessment method, this study provides robust and more objective findings about the ability of GPT-4 to assist us with a very important research task. The findings of this study should enhance our understanding of how GPT-4 may change our research endeavor and how we may take a full advantage of the advancement in AI technology in the future research.

The rapid development of information technology, epitomized by AIGC and the metaverse, presents unprecedented challenges to techno-ethics, exposing society to significant risks and uncertainties. A systematic investigation and discussion of the construction of techno-ethical order become crucial under the paradigm of risk society theory. The selection of conditions and pathways for constructing a techno-ethical order under the risk society theory paradigm becomes an unavoidable and vital issue.

Drawing on risk society theory, this study employs scientometrics and qualitative comparative analysis (QCA) to empirically analyze the key factors and conditional pathways in the construction of techno-ethical order. Initially, a quantitative analysis is conducted on 1,490 thematic literature retrieved from CNKI and WoS to identify the hot topics and core concepts in techno-ethical research. Subsequently, QCA configuration analysis is applied to calculate eight evaluation indicators and their weights from the perspectives of government, society and individuals. Finally, the study explores the mechanisms of the impact of these indicators’ weights on the construction of techno-ethical order.

The analysis of factor weights and pathways indicates that the selection of pathways for constructing techno-ethical order is influenced both by the inherent development patterns of technology and societal systems and cultural values. Literature metrics analysis reveals an overall trend of sustained growth in techno-ethical research, indicating an unprecedented prosperity in this field. Alongside technological advancements, keywords related to “artificial intelligence” play a crucial role in current techno-ethical research. Configuration analysis demonstrates that conditional variables from the dimensions of government, society and individuals form a configuration pathway, influencing and synergistically impacting the overall level of techno-ethical order construction. Attention should be given to the mutual constraints and synergistic effects of factors related to technological development, societal systems and cultural values.

This study, grounded in the risk society theory paradigm, quantitatively explores the key factors and pathways of techno-ethical order construction in academic texts, expanding new perspectives, providing novel insights, establishing innovative methodologies and extending new boundaries in the field. Further enrichment of the dataset and in-depth discussions are warranted for continued advancement.

This study explores whether and how financial agglomeration affects enterprise specialization, and whether it weakens the division effects of logistics accessibility.

Using the panel data of A-share listed companies in the Chinese manufacturing industry from 2010 to 2018, the authors test the hypotheses of the research framework by constructing a double fixed effect model.

First, for every 1% increase in financial agglomeration and logistics accessibility, enterprise specialization will increase by 1.8% and 5.6%. Meanwhile, financial agglomeration weakens the division effects of logistics accessibility. After a multiple robustness test, the above conclusions still hold. Second, the mechanism test shows that financial agglomeration can promote enterprise specialization through cost saving effect, scale expansion effect and technological progress effect. Third, financial agglomeration has a stronger positive impact and negative moderating effect on enterprise specialization in periphery areas and small-scale enterprises, but logistics accessibility is more likely to increase enterprise specialization in core regions and small-scale firms.

In the context of the global value chain (GVC) reshaping caused by the transformation of the international situation, exploring the relationship among financial agglomeration, logistics accessibility and enterprise specialization based on China’s experience can be an important insight for other emerging economies to enhance their position in the GVC.

The above findings enrich the literature on the division of labor among firms and contribute to the further improvement of GVC theory and division theory.

Using the stimulus–organism–response (SOR) theoretical model, this empirical research aims to examine and validate how tourists’ interactions with 360-degree virtual reality (VR) videos incorporating Web navigability and visual interface design quality (stimulus) on travel websites can make tourists more engaged and then satisfied (organism), which could make them more likely to visit destinations and spread electronic word of mouth (e-WOM) (response).

Using the convenience sampling method, 975 responses were collected through a questionnaire. The data were analysed using Smart-PLS 4 software to investigate the hypothesised relationships.

The findings demonstrate that 360-degree VR videos significantly create Web user engagement, and Web user engagement is significantly associated with Web user satisfaction. The result shows that Web user engagement and satisfaction impact the intention to visit the tourist destination. Additionally, Web user satisfaction impacts e-WOM. Lastly, navigability and visual interface design quality are significantly moderated between 360-degree VR videos and Web user engagement.

This research only examined the tourists’ behavioural intentions with 360-degree VR videos during the pre-travel phase. In contrast, future research may investigate how tourists behave with VR during the on-site and post-travel phases.

Tourism marketers should not only adopt 360-degree VR but also integrate Web navigability and visual interface design to boost Web users’ engagement on tourism websites.

This study advances the study of VR from the tourists’ psychological perspective. Moreover, the SOR theory has been re-examined from the VR and technology tourism perspectives. It provides a general understanding of the behavioural aspects of tourists in developing countries.

利用刺激-有机体反应（SOR）理论模型, 本实证研究检验并验证了游客与旅游网站上结合了网络导航性和视觉界面设计质量（刺激）的360度虚拟现实(VR)视频的互动如何使游客更投入、更满意（有机体）, 这可能使他们更有可能访问目的地并传播电子口碑（响应）。

采用方便抽样法, 通过问卷调查收集了975份回复。使用Smart-PLS 4软件对数据进行分析, 以调查假设的关系。

研究结果表明, 360度虚拟现实(VR)视频显著提高了网络用户参与度, 网络用户参与与网络用户满意度显著相关。结果表明, 网络用户参与度和满意度对旅游目的地的访问意愿有影响。此外, 网络用户满意度也会影响电子口碑。最后, 在360度虚拟现实(VR)视频和网络用户参与度之间, 导航性和视觉界面设计质量显著适中。

这项研究只考察了游客在旅行前阶段使用360度虚拟现实(VR)视频的行为意图。相比之下, 未来的研究可能会调查游客在现场和旅行后阶段使用虚拟现实(VR)的行为。

旅游营销人员不仅应采用360度虚拟现实(VR), 还应将网络导航性和视觉界面设计相结合, 以提高网络用户对旅游网站的参与度。

本研究从游客的心理角度推进了虚拟现实(VR) 的研究。此外, 还从虚拟现实(VR)和科技旅游的角度重新审视了SOR 理论。它提供了对发展中国家游客行为方面的一般了解。

Utilizando el modelo teórico estímulo-organismo-respuesta (SOR), esta investigación empírica examinó y validó cómo las interacciones de los turistas con los vídeos de RV de 360 grados que incorporan la navegabilidad web y la calidad del diseño de la interfaz visual (estímulo) en los sitios web de viajes pueden hacer que los turistas se sientan más comprometidos y luego satisfechos (organismo), lo que podría hacerles más propensos a visitar los destinos y a difundir el e-WOM (respuesta).

Utilizando el método de muestreo por conveniencia, se recogieron 975 respuestas a través de un cuestionario. Los datos se analizaron mediante el software Smart-PLS 4 para investigar las relaciones hipotetizadas.

Los resultados demuestran que los vídeos de RV de 360 grados generan un compromiso significativo de los usuarios de la web y que el compromiso de los usuarios de la web se asocia significativamente con su satisfacción. El resultado muestra que el compromiso y la satisfacción del usuario web repercuten en la intención de visitar el destino turístico. Además, la satisfacción del usuario web influye en el e-WOM. Por último, la navegabilidad y la calidad del diseño de la interfaz visual son significativamente moderadas entre los vídeos de RV de 360 grados y el compromiso del usuario web.

Esta investigación sólo examinó las intenciones de comportamiento de los turistas con los vídeos de RV de 360 grados durante la fase previa al viaje. En cambio, en futuras investigaciones se podría estudiar cómo se comportan los turistas con la RV durante las fases in situ y posterior al viaje.

Los profesionales del marketing turístico no sólo deberían adoptar la RV de 360 grados, sino también integrar la navegabilidad web y el diseño de la interfaz visual para potenciar el compromiso de los internautas en los sitios web turísticos.

Este estudio avanza en el estudio de la RV desde la perspectiva psicológica del turista. Además, se ha reexaminado la teoría S-O-R desde las perspectivas de la RV y el turismo tecnológico. Proporciona una comprensión general del aspecto conductual de los turistas en los países en desarrollo.

This study aims to address workplace cyber incivility in digital environments by proposing human resource (HR) management strategies derived from a systematic review of the literature. It seeks to clarify the concept of cyber incivility, identify its antecedents and outcomes and provide practical recommendations for HR practices to mitigate its effects.

A systematic review following PRISMA guidelines analyzed 31 empirical studies (2006–2024) using Google Scholar, PsycINFO, Business Source Complete and Web of Science databases with keywords, including “cyber incivility,” “digital workplace” and “employee well-being.” Studies were included if they focused on workplace cyber incivility, provided primary data and were published in English, while those on cyber aggression or bullying were excluded. Two authors independently screened studies, resolving discrepancies through discussion. Thematic analysis synthesized findings on definitions, antecedents, outcomes and moderators.

The review identifies gaps in the literature, including inconsistent measurement approaches, limited understanding of cyber incivility’s multidimensional nature, insufficient examination of dyadic perspectives between perpetrators and targets and fragmented research across different digital platforms. The included studies (n = 31) examined diverse professional contexts, with sample sizes ranging from 69 to 830 participants. Cyber incivility is shaped by individual factors (e.g. personality traits, demographic characteristics), situational factors (e.g. workload, stress) and technology-driven factors (e.g. misinterpretation in digital communication). Its negative impacts include reduced job satisfaction, heightened stress, burnout and increased turnover intentions. Evidence-based HR recommendations include developing digital communication guidelines, implementing resilience-building programs and offering training on digital etiquette and conflict resolution.

This study provides a comprehensive framework for understanding cyber incivility in digital work environments and offers evidence-based HR interventions to foster respectful communication and improve employee well-being. It bridges existing research gaps by synthesizing fragmented studies and highlighting actionable strategies for HR professionals.

This study aimed to investigate the primary factors driving human resource analytics adoption in small and medium-sized organizations. The research seeks to confirm and expand the UTAUT model using direct predictors and a unique moderator to understand contextual complexities in a developing country.

This study employed convenience sampling to survey 308 HR experts with an 88% response rate, uncovering valuable insights into technology integration. SPSS and AMOS 21.0 were used for analysis.

The influencing elements for adopting human resource analytics in these firms were performance expectancy, effort expectancy, facilitating conditions and social influence. Moreover, personal innovativeness, fear appeal and perceived trust were highlighted as additional significant determinants. Finally, perceived supervisor support was reported as a significant moderator in driving human resource analytics adoption.

The study comprehensively models the elements that influence the adoption of human resource analytics in SMEs of a developing economy. The research validates and expands upon the unified theory of acceptance and use of technology, analyzing key contributors and a unique context-specific moderator using robust statistical methods.

This study examines the impact of enhanced financial literacy on the allocation of risky assets within household financial portfolios, while also considering the mediating role of Taoist cultural influences.

The authors applied ordered probit models and ordinary least squares estimation to analyze a sample of 19,015 data collected from the 2019 Chinese Urban Household Consumer Finance Survey.

The results demonstrate that an improvement in financial literacy significantly contributes to an increase in residents’ allocation of risky assets. This enhancement in financial literacy, achieved through financial planning and a reduction in the influence of Taoist culture, effectively bolsters the quantity of risky financial assets held. Moreover, the impact of financial literacy on the allocation of risky financial assets is particularly pronounced among residents aged 45–55 and those aged 35–45 and older.

The practical implications suggest that policymakers and relevant departments may consider strategies to encourage greater participation in the financial market by promoting Taoist culture in an appropriate and reasonable manner while widely carrying out financial education for residents and improving their financial literacy.

While previous studies have not focused on the impact of traditional culture on financial decision-making allocations, this study investigates the significant impact of financial literacy and Taoist culture on risky asset allocations, highlighting in particular the significant impact on middle-aged residents. This provides a nuanced understanding of how financial literacy affects investment behavior and offers insights for policymakers to effectively tailor financial education programs.

This study aims to investigate the mechanism of the influence of paradoxical thinking (PT), which characterizes the ability of college students to balance and integrate the conflict between hedonic and normative goals, on their campus low-carbon behaviors.

The conceptual model of “PT − Paradoxical salience (climate change concern, CCC) − Paradoxical acceptance (support for low-carbon behavioral norms, SN) − paradoxical resolution (campus low-carbon intentions and behaviors, CLCIs and CLCBs)” was developed. Then, it was tested by PLS-SEM using survey data obtained from 501 Chinese college students, and the relative importance of each factor of CLCBs was determined by the importance-performance map analysis method. Finally, a mechanistic difference analysis was conducted.

PT, CCC and SN have the potential to influence the CLCBs of college students, with each of the three factors showing approximately 40% room for improvement in their impact. There exists an influential pathway of “PT → CCC → SN → CLCIs → CLCBs.” Notably, PT exhibits a stronger direct influence on college students’ private-sphere CLCBs compared to the public-sphere CLCBs.

Colleges should integrate the development of PT into the foundational framework of the entire education for sustainable development curriculum, while emphasizing the provision of opportunities for training in PT through pedagogical methods, and PT training can be integrated across various social levels.

This study offers a paradox theoretical framework for comprehending and elucidating the decision-making process underlying personal low-carbon behaviors, and advances the quantitative research of microindividual paradox processing by effectively conceptualizing and measuring paradoxical salience and acceptance.

The metaverse is a transformative platform with the potential to reshape hospitality and tourism by promoting sustainable practices. Despite growing interest, the connection between the metaverse and sustainability remains unclear. This study aims to uncover the structure of this domain, offering insights into emerging research within the hospitality and tourism context.

The study applied bibliometric analysis to examine 246 articles in the Web of Science (WoS) and Scopus databases, spanning the period from 2011 to 2024. Network analysis was then performed using VOSviewer as part of the evaluation process.

The major findings comprise the leading authors, countries, journals, research developments, and future research directions in the relevant field. Finally, we categorized the study into three main streams: (1) “Technological Advancements in Sustainable Tourism,” (2) “Geospatial Technology and Sustainable Development in Hospitality and Tourism,” and (3) “Immersive and Sustainable Tourism Experiences in the Metaverse.”

This study is one of the first to offer a thorough and holistic bibliometric review of the nexus between the metaverse and sustainability in hospitality and tourism, which will guide the exploration of uncharted aspects of the field.