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Publication date: 7 January 2025

Mahesh S. Kavre, Vivek K. Sunnapwar and Bhaskar B. Gardas

This study aims to develop effective digitization strategies that can assist in enhancing the adoption of digital technologies among manufacturing micro, small and medium…

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Abstract

Purpose

This study aims to develop effective digitization strategies that can assist in enhancing the adoption of digital technologies among manufacturing micro, small and medium enterprises of an emerging economy.

Design/methodology/approach

Initially, through a literature survey and by using the Delphi approach that comprises continuous inputs from the team of experts, this study devised 10 key digitization strategies, which were further analysed using a hybrid multi-criteria decision-making approach. This approach helped to develop a hierarchical structure representing mutual interrelation among identified strategies and the cause-effect relation. Also, the strength of interdependence among identified strategies was explored.

Findings

Results of the study show that digitization strategies, namely, “development of strategic roadmap”, “effective change management”, “training and education” and “‘participation in knowledge sharing platforms” are the most significant ones.

Practical implications

The outcomes of the study will help decision makers and policymakers of manufacturing micro, small and medium enterprises (MSMEs) in devising effective policies and strategies to enhance digital technology adoption within the firm.

Originality/value

Notably, this research is one of the preliminary investigations to explore the digitization strategies for the manufacturing sector of an emerging economy.

Details

International Journal of Organizational Analysis, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1934-8835

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