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Article
Publication date: 29 August 2024

Simi Maria Mathew, Smitha Nayak and Veena Rao

Mass customization is a production process that allows consumers to customize products from an array of options to suit their preferences and needs and benefit from large-scale…

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Abstract

Purpose

Mass customization is a production process that allows consumers to customize products from an array of options to suit their preferences and needs and benefit from large-scale production efficiencies. In recent years, several apparel retailers have integrated customization into their online presence. While the benefits of online apparel mass customization (OAMC) are apparent, factors that determine the usage of the process are many. Therefore, it is important to explore these factors and understand the relationships between them and the impact on the intention to use OAMC.

Design/methodology/approach

A review of studies published in the last decade was conducted through the Scopus, Web of Science and JSTOR databases in September 2023. Peer-reviewed research articles published in the English language were included. These studies were carried out in the United States of America, Canada, Korea and China and addressed motivations and antecedents of OAMC technology.

Findings

The data were extracted, and the findings were synthesized. The review process enabled us to examine several theories and determinants of OAMC. The latter were categorized into the following themes: “consumer personality and psychology”, “consumer perceptions”, “consumer behaviour determinants” and “process, experience and product”. The influence of consumer personality traits, psychogenic needs, characteristics and other facilitating conditions emerged through the review.

Originality/value

The purpose of this paper is to study the various determinants of OAMC and thereby provide valuable information to businesses in OAMC domains to improve customized processes, understand consumers' motivations and develop marketing strategies that improve overall satisfaction with OAMC.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 29 no. 1
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 11 December 2024

Gollapalli Shankar and Siva Reddy Sheri

This research investigates the impact of Dufour effects and viscous dissipation on unsteady magnetohydrodynamic (MHD) natural convection in an incompressible, viscous, and…

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Abstract

Purpose

This research investigates the impact of Dufour effects and viscous dissipation on unsteady magnetohydrodynamic (MHD) natural convection in an incompressible, viscous, and electrically conductive fluid over a vertically oscillating flat plate. The study highlights the significance of magnetic fields in influencing thermal and mass transfer, particularly in the context of thermal radiation. Computational fluid dynamics method including finite difference or finite element techniques can be used to crack the governing equations of the fluid flow. In this work, we used the finite element method (FEM) numerical technique to analyze the numerical behavior of unsteady boundary layer flow of Casson fluid with natural convection past an oscillating vertical plate. Key parameters such as skin friction, temperature, concentration, velocity and Sherwood numbers are derived and analyzed. The results demonstrate that viscous dissipation significantly elevates the fluid temperature, while an increase in the radiation parameter is associated with a decrease in internal friction at the plate. These findings provide critical insights into the interplay between thermal radiation and magnetic fields in MHD flows, with potential applications in engineering systems involving heat and mass transfer, such as cooling systems and material processing. This study underscores the importance of understanding these dynamics for optimizing the performance of MHD applications in various industrial settings.

Design/methodology/approach

The mainly authorized and energetic FEM to explain the non-linear, dimensionless partial differential equations (11–13) via equation with boundary conditions (14) makes use of Bathe (36), Reddy (37), Connor (38) and Chung (39). Following are the key steps that make up the method: discretize the domain, derivation of element equation, assembly of element equation, imposition of boundary condition and solution of assembly equation.

Findings

This study examined the impact of viscid dissipative radiation and the Dufour effect on unsteady one-dimensional MHD natural convective flow of a viscous, incompressible, electrically conducting fluid past an infinite moving vertical flat plate with a chemical reaction. Numerically solving the governing equations using the FEM approach is efficient and precise, aiming to be applied to fluid mechanics and related problems. Along with their effects on temperature, concentration and velocity, the following parameters are included: the mass Grashof number, the Soret number, the Grashof number, the Prandtl number, chemical reaction, the Schmidt number, radiation and the Casson parameter. Both the Grashof numbers of thermal and mass rates (Gr, Gm) make an increment in the velocity region. The velocity decreases with an increase in the magnetic parameter. The velocity increases with an increase in the permeability of the porous medium parameter. The temperature flow rate is higher for both Dufour and Viscid dissipation, while a decrement is noted of both Prandtl number and radiation effects. The decrementing behavior of the concentration region is observed at supreme inputs of chemical reaction coefficient and Schmidt number.

Originality/value

This is an original paper and not submitted anywhere.

Details

Multidiscipline Modeling in Materials and Structures, vol. 21 no. 2
Type: Research Article
ISSN: 1573-6105

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