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Book part
Publication date: 5 December 2024

Mike O'Donnell

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Crises and Popular Dissent, Second Edition
Type: Book
ISBN: 978-1-83549-549-0

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Social Constructions of Migration in Nigeria and Zimbabwe: Discourse, Rhetoric, and Identity
Type: Book
ISBN: 978-1-83549-169-0

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Book part
Publication date: 9 September 2024

Muhammad Hassan Raza

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The Multilevel Community Engagement Model
Type: Book
ISBN: 978-1-83797-698-0

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Class and Inequality in the United States
Type: Book
ISBN: 978-1-80043-752-4

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Crises and Popular Dissent, Second Edition
Type: Book
ISBN: 978-1-83549-549-0

Book part
Publication date: 6 September 2024

Bernhard E. Reichert

This study examines how asking employees to self-assess their performance during the compensation setting process, when they are unaware of their marginal contribution to firm…

Abstract

This study examines how asking employees to self-assess their performance during the compensation setting process, when they are unaware of their marginal contribution to firm profit, affects employer welfare. Previous research suggests that giving employees a voice in the compensation setting process can positively affect employee performance and firm profit (Jenkins & Lawler, 1981; Roberts, 2003). However, the study proposes that asking employees to assess their own performance as part of the compensation setting process can have unintended consequences that ultimately lead to higher employee compensation demands. This is because asking employees to assess their performance increases their overconfidence in their own performance and their compensation demands. As a result, employers may face the dilemma of whether to meet these higher compensation demands or risk economic losses due to employee retaliation if their demands are not met. Through experimental evidence comparing a control condition without self-assessments and three self-assessment reporting conditions, the study provides evidence that supports the notion that eliciting employee self-assessments as part of the compensation process reduces employer welfare. Data on employee perceptions of performance further support the notion that asking employees to evaluate their performance leads to an inflated perception of their performance. These findings provide a theory-based explanation of why, in practice, many companies disentangle employee performance assessments from the compensation setting process and that companies are well advised in doing so.

Article
Publication date: 3 August 2023

Maria Sääksjärvi

As innovations introduce novel benefits to customers, they would need to be positioned in a way that sets them apart in the market. The purpose of this paper is to propose a novel…

Abstract

Purpose

As innovations introduce novel benefits to customers, they would need to be positioned in a way that sets them apart in the market. The purpose of this paper is to propose a novel approach for the positioning of innovations with the use of the customer imagination and, specifically, mental movies.

Design/methodology/approach

Using the schema approach as this study’s theoretical framework, the author proposes that innovations could be positioned using moving pictures (i.e. mental movies) instead of mental pictures (the approach traditionally taken).

Findings

A new conceptual framework for the positioning of innovations using mental movies is presented. In the framework, this study outlines how innovations can be positioned with the use of mental movies, and why such an approach would be beneficial. The framework outlines mixed reality, i.e. augmented reality, augmented virtuality and virtuality, as well as the metaverse and gaming as avenues for positioning innovations using mental movies. On the benefit side, the framework identifies successful market introductions, engagement and stickiness, memorability and positive emotions, uniqueness and differentiation and market share as the concrete benefits that can be achieved with this type of positioning.

Originality/value

The framework provides a novel approach for the positioning of innovations. It departs from existing literature by proposing that innovations can be positioned using mental movies. The framework also identifies why this approach would be beneficial for marketers and managers and provides concrete guidelines for how such a positioning can be achieved in the market.

Details

International Journal of Innovation Science, vol. 16 no. 6
Type: Research Article
ISSN: 1757-2223

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