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Article
Publication date: 23 January 2025

Lee Heng Wei, Tan Kian Lam and Lau Pei Mey

This study explores the influence of gender-specific reactions to social media advertisements on purchase intentions, addressing a gap in existing research. It examines how these…

Abstract

Purpose

This study explores the influence of gender-specific reactions to social media advertisements on purchase intentions, addressing a gap in existing research. It examines how these reactions affect the perceived value of ads and, consequently, the intention to purchase, with a particular focus on gender as a moderating factor. The primary aim is to analyse how gender moderates the relationship between consumers’ perceptions of the value of social media ads and their subsequent purchase intentions.

Design/methodology/approach

A non-probability convenience sampling method was employed to collect data from 423 social media users in Malaysia at shopping malls. Respondents interacted with advertisements on Facebook, Instagram or TikTok and completed a survey. Descriptive analysis was performed using SPSS 25. The study utilized structural equation modelling (SEM) to test the structural and measurement models. Multigroup analysis (MGA) was conducted using SMART-PLS 4.0.9.6 to assess moderation effects based on gender differences.

Findings

The findings reveal that advertisements emphasizing entertainment significantly influence female purchase intentions, whereas ads highlighting product or service values resonate more with males, challenging common stereotypes. Informative and creative ads show universal appeal across genders, underscoring the importance of diverse ad elements in shaping consumer behaviour.

Originality/value

This study advances the advertising value model by specifically identifying gender-based differences in how entertainment and perceived value in social media ads influence purchase intention. It uniquely reveals that females are more responsive to entertainment-focused and value-conscious ads. These findings provide targeted strategies for advertisers to design gender-sensitive campaigns, enhancing the model’s relevance in contemporary digital advertising contexts.

Details

Asia-Pacific Journal of Business Administration, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-4323

Keywords

Article
Publication date: 17 December 2024

Seyedeh Fatemeh Kalantarzadeh Tezerjany and Cordelia Mason

The primary aim of this study is to thoroughly investigate strategic approaches that influence consumer attitudes, contributing to the attainment of success in mobile advertising…

Abstract

Purpose

The primary aim of this study is to thoroughly investigate strategic approaches that influence consumer attitudes, contributing to the attainment of success in mobile advertising campaigns.

Design/methodology/approach

The theory of planned behaviour (TPB) is utilised as a significant and fundamental theory, imparting valuable insights into the field of mobile advertising. Probability sampling, specifically the simple random sampling technique is employed by the study to gather data from a representative sample of mobile users in Kuala Lumpur, Malaysia. A conceptual model is constructed based on data collected through an online survey involving 350 respondents, which underwent rigorous empirical analysis using SPSS and AMOS software.

Findings

The results largely support the proposed hypotheses, affirming the relationships between the variables. However, the hypotheses regarding the impact of irritation on consumer attitudes and purchase behaviour are not supported.

Practical implications

This study suggests that Malaysian marketers and advertisers ought to judiciously employ specific design principles to proficiently captivate their target audience in mobile advertising endeavours. They should devote their efforts to the meticulous development and tailoring of mobile advertising strategies, with the explicit aim of enhancing the positive influence of consumer attitudes and improving the effectiveness of mobile advertising success.

Originality/value

Mobile communications have become essential instruments for mobile marketers, seeking to understand customer attitudes and behaviours to enhance advertising acceptance and alleviate negative consumer sentiments.

Details

Journal of Advances in Management Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0972-7981

Keywords

Article
Publication date: 11 August 2023

Sami R.M. Musallam

This study aims to investigate the effect of the board of directors on financial performance, either directly or indirectly through the existence of risk management after the…

Abstract

Purpose

This study aims to investigate the effect of the board of directors on financial performance, either directly or indirectly through the existence of risk management after the issuance of the Palestinian Code on Corporate Governance (PCCG) in Palestine.

Design/methodology/approach

This study presents an empirical investigation of 31 nonfinancial Palestinian-listed companies from 2010 to 2016. This study utilizes the structural equation modeling (SEM) model.

Findings

The results of the SEM model find that there is a significant positive effect of the existence of risk management and the tenure-Chief Executive Officer (CEO) on financial performance. However, CEO duality has a significant negative effect on financial performance. The results also find that the effect of CEO duality and board size are significantly positive on financial performance through the existence of risk management.

Research limitations/implications

This study adds to the existing literature by investigating the effect of the board of directors on financial performance, either directly or indirectly through the existence of risk management in Palestine as one of the youngest stock exchanges in the region that assists in testing the validity of agency theory in a young and small emerging Islamic market context.

Practical implications

The results of this paper are significant to shareholders and managers of companies to make proper choices in order to secure the interests of stakeholders and increase the flow of capital and foreign investment.

Originality/value

To the best of the authors’ knowledge, it is one of the first papers to investigate the effect of the board of directors and financial performance, either directly or indirectly through the existence of risk management in Palestine.

Details

Management & Sustainability: An Arab Review, vol. 4 no. 1
Type: Research Article
ISSN: 2752-9819

Keywords

Article
Publication date: 3 December 2024

Balkis Kasmon, Siti Sara Ibrahim, Dalila Daud, Raja Rizal Iskandar Raja Hisham and Ririn Tri Ratnasari

This paper aims to explore the impact of digitalisation on waqf activities, focussing on blockchain, crowdfunding and artificial intelligence to predict future trends in…

Abstract

Purpose

This paper aims to explore the impact of digitalisation on waqf activities, focussing on blockchain, crowdfunding and artificial intelligence to predict future trends in digitalisation within waqf activities.

Design/methodology/approach

The study used a quantitative approach to combine the Unified Theory of Acceptance and Use of Technology (UTAUT) and Diffusion of Innovation Theory (DIT) to comprehensively analyze the elements that affect the adoption of digital technology. SmartPLS software conducted the data analysis after collecting the data using SPSS. In this study, 310 respondents comprising Muslims who contribute to waqf were collected.

Findings

This research provides important insights into the elements influencing future behavior and can help policymakers promote and facilitate the digitalisation of waqf activities, not only in Malaysia but also in similar situations worldwide.

Research limitations/implications

Analysis indicated that four hypotheses were validated, implying that effort expectancy, compatibility, observability and trialability are significant determinants affecting intention. The findings suggest significant potential for further research. This paper delineates numerous methodological challenges and concerns while proposing recommendations for further research. Future research could use additional search phrases and engines not incorporated in this study to provide a more comprehensive overview. This study primarily concentrates on the applications of waqf development, digitalisation, blockchain, crowdfunding and artificial intelligence.

Practical implications

The four hypotheses regarding facilitating condition, performance expectation, relative advantage and social influence were not supported as they were found to have no significant impact on intention. For practitioners, based on the findings, it can give some insight into digitalisation’s influence on the intention of contributing to waqf in society. As for the researchers, there could be some ideas to study other than the factors mentioned in this study, as well as the supporting literature for their studies.

Originality/value

This paper provides useful insights on how emerging technology can potentially disrupt the traditional waqf landscape. It emphasizes the unique contributions of digitalization in improving transparency and accessibility, blockchain in ensuring security and trust, crowdfunding in mobilizing resources and artificial intelligence in optimizing decision-making processes.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 10 October 2024

Xin Qi, Xinlei Lv, Zhigang Li, Chunbaixue Yang, Haoran Li and Angelika Ploeger

Understanding young adults’ organic food purchasing behavior in the fresh food e-commerce platforms (FFEP) is crucial for expanding the global environmental product market. The…

Abstract

Purpose

Understanding young adults’ organic food purchasing behavior in the fresh food e-commerce platforms (FFEP) is crucial for expanding the global environmental product market. The study aims to investigate how specific characteristics of platforms and organic food information impact young adults’ perceived value, leading to their subsequent purchase intention.

Design/methodology/approach

Around 535 valid responses were collected through an online survey and then analyzed applying a two-stage structural equation model (SEM) and artificial neural network (ANN) approach.

Findings

Results of this research show that platform characteristics (including system quality and evaluation system) and product information characteristics (including organic label, ingredient information and traceability information) significantly affect young adults’ perceived utilitarian and hedonic value. The platform’s service quality has a strong effect on their perceptions of hedonic value, while the delivery system strongly influences their utilitarian value. Moreover, the perceived value, as a crucial mediator, plays a significant role in moderating the influence of platform and product information characteristics on the purchase intentions of young consumers regarding organic food.

Originality/value

Previous research has overlooked the credence attributes of organic food and particularities of online purchasing, focusing instead on general platform and product characteristics. This study addresses this gap by proposing a more appropriate model that integrates the characteristics of both the platform and product information. This offers theoretical and managerial implications for effectively stimulating organic food consumption among young adults in online environments.

Details

British Food Journal, vol. 126 no. 12
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 31 October 2024

Md. Ramjan Ali, Sharfuddin Ahmed Khan, Yasanur Kayikci and Muhammad Shujaat Mubarik

Blockchain technology is one of the major contributors to supply chain sustainability because of its inherent features. However, its adoption rate is relatively low due to reasons…

Abstract

Purpose

Blockchain technology is one of the major contributors to supply chain sustainability because of its inherent features. However, its adoption rate is relatively low due to reasons such as the diverse barriers impeding blockchain adoption. The purpose of this study is to identify blockchain adoption barriers in sustainable supply chain and uncovers their interrelationships.

Design/methodology/approach

A three-phase framework that combines machine learning (ML) classifiers, BORUTA feature selection algorithm, and Grey-DEMATEL method. From the literature review, 26 potential barriers were identified and evaluated through the performance of ML models with accuracy and f-score.

Findings

The findings reveal that feature selection algorithm detected 15 prominent barriers, and random forest (RF) classifier performed with the highest accuracy and f-score. Moreover, the performance of the RF increased by 2.38% accuracy and 2.19% f-score after removing irrelevant barriers, confirming the validity of feature selection algorithm. An RF classifier ranked the prominent barriers and according to ranking, financial constraints, immaturity, security, knowledge and expertise, and cultural differences resided at the top of the list. Furthermore, a Grey-DEMATEL method is employed to expose interrelationships between prominent barriers and to provide an overview of the cause-and-effect group.

Practical implications

The outcome of this study can help industry practitioners develop new strategies and plans for blockchain adoption in sustainable supply chains.

Originality/value

The research on the adoption of blockchain technology in sustainable supply chains is still evolving. This study contributes to the ongoing debate by exploring how practitioners and decision-makers adopt blockchain technology, developing strategies and plans in the process.

Details

Industrial Management & Data Systems, vol. 125 no. 1
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 26 November 2024

Abdul Basit, Laijun Wang, Asma Javed, Muhammad Shoaib and Muhammad Umer Aslam

The emergence of the COVID-19 epidemic has considerably increased the intricacy of information, exacerbating the difficulties firms encounter in efficiently processing and…

Abstract

Purpose

The emergence of the COVID-19 epidemic has considerably increased the intricacy of information, exacerbating the difficulties firms encounter in efficiently processing and understanding accurate data and knowledge. Consequently, the COVID-19 epidemic has profoundly exacerbated production ambiguity for firms, thereby disrupting their regular business operations and supply chain activities. Digital technologies (DTs) are essential tools for firms to process and interpret information and knowledge, thereby improving their resilience against supply chain interruptions.

Design/methodology/approach

This research investigates the effect of digital technologies on firm resilience throughout COVID-19, utilizing PLS-SEM and artificial neural networks (ANN) derived from a comprehensive survey of Pakistani manufacturing firms.

Findings

Our research assesses the mediating role of supply chain integration, memory, and absorptive capacity, as well as the moderating influence of information complexity. The outcomes demonstrate that supply chain integration (SCI), memory (SCM), and absorptive capacity (SCAC) mediate digital technologies’ influence on firm resilience. Moreover, in situations where information is highly complex, DTs have a greater effect on a firm’s resilience.

Originality/value

The results enhance our comprehension and awareness of the resilience-related effects of DTs and offer significant management insights for strengthening firm resilience in the setting of the COVID-19 pandemic.

Details

Journal of Manufacturing Technology Management, vol. 36 no. 2
Type: Research Article
ISSN: 1741-038X

Keywords

Article
Publication date: 3 May 2023

Mohsin Abbas, Sidra Rafique and Zaki-Ul-Zaman Asam

The purpose of this study is to explore the determinants of needle stick injuries (NSIs) suffering in terms of occupational health and safety (OHS) coverage critically for…

Abstract

Purpose

The purpose of this study is to explore the determinants of needle stick injuries (NSIs) suffering in terms of occupational health and safety (OHS) coverage critically for health-care workers’ rights in Pakistan.

Design/methodology/approach

This is a qualitative study involving the designing of a questionnaire followed by the World Health Organization’s NSI prevention assessment tool and nationally published reports covering health-care workers’ OHS rights protection. A total of 17 public and private hospitals were surveyed with a two-stage sampling method. Descriptive and inferential statistics (one-way analysis of variance with multiple comparison tests) were applied and significant results were discussed (p = 0.05 & p = 0.01). The results were discussed critically in the context of the OHS rights of health-care workers.

Findings

Analysis revealed the following significant relationships: job type and safety behavior; age group of health-care workers and safety management; injection usage per day and safety behavior; past year’s needle sticks injuries cases with safety behavior and occupational exposure; work shift and work experience with safety knowledge, safety awareness and work experience with safety management. It was also found there is no specific OHS law in the country for health-care workers.

Research limitations/implications

This study is limited in terms of sampling size and quantification of NSI burden among health-care workers.

Practical implications

Improved OHS management practices among health-care workers can control NSIs that ultimately ensure their workplace OHS rights. Health-care workers need OHS coverage in terms of awareness about potential workplace hazards and job training accordingly. Findings from extensive studies of a similar kind can give useful policy directions for workplace health management in health-care setup at the national level.

Originality/value

This study highlights the importance of OHS coverage for health-care workers in hospitals. It reports different determinants of NSIs suffering causing health-care worker’s rights violations at the workplace in Pakistan.

Details

International Journal of Human Rights in Healthcare, vol. 17 no. 5
Type: Research Article
ISSN: 2056-4902

Keywords

Article
Publication date: 20 August 2024

Dalal Yousef Albudaiwi, Mike Allen, Ayman Alhabshi and Ahmad Alsaber

This study investigated the factors contributing to the reduction of plagiarism. It focuses on elucidating the concept of plagiarism, its legal and ethical implications, the…

Abstract

Purpose

This study investigated the factors contributing to the reduction of plagiarism. It focuses on elucidating the concept of plagiarism, its legal and ethical implications, the punitive measures implemented to address plagiarism and the level of awareness of plagiarism policies.

Design/methodology/approach

An online survey was administered to 649 students (160 male, 489 female) of the College of Social Sciences at Kuwait University (KU) to investigate the relationships between a number of factors linked to plagiarism, including its definition, legal and ethical implications, understanding of plagiarism regulations and the consequences associated with plagiarism.

Findings

The aforementioned factors and underlying causes that contribute to engaging in plagiarism were substantially correlated. Regression analysis revealed that variables such as legal and ethical considerations, familiarity with plagiarism regulations and the existence of sanctions were statistically significant predictors of the factors contributing to the occurrence of plagiarism.

Practical implications

The findings can help the Kuwait University administration and similar universities in the region focus on increasing students’ awareness of plagiarism and can aid in developing better policies that include the definition of plagiarism and penalties for undertaking this academic misconduct.

Originality/value

This study shows universities the importance of increasing students’ awareness of academic misconduct and can help create appropriate and robust policies.

Details

Digital Library Perspectives, vol. 40 no. 4
Type: Research Article
ISSN: 2059-5816

Keywords

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