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Book part
Publication date: 6 December 2024

Pravin Chandra Singh, Sujay Vikram Singh, Aastha Jain, Erum Shaikh, Kuldeep Singh and Kumari Neelam

Purpose: The purpose of this chapter is to identify the factors which influences consumers attitude towards CSR advertising campaigns in hotel industry and determine their…

Abstract

Purpose: The purpose of this chapter is to identify the factors which influences consumers attitude towards CSR advertising campaigns in hotel industry and determine their relative strengths.

Methodology/study design/approach: EFA and multiple regression methods are used to identify the factors and examine the relationship on a sample of 290 from Delhi-NCR.

Research limitations/implications: This chapter exclusively focusses on the Delhi NCR region of India and the CSR advertising campaigns of ITC hotels restricting the study's ability to generalise the findings to other contexts within the hotel industry.

Social implications: This chapter aims to exert an influence on the perceptions of consumers and societal attitudes towards the practices of corporate social responsibility. It provides valuable insights into the wider implications that these practices have on sustainable business practices and the potential for social change and makes CSR communication more impactful to the targeted audience which in turn create a positive image of the advertised brand and how they are doing their CSR activities.

Findings: This chapter shows that informativeness belief is the strongest predicator and creativity is the weakest predicator of consumer's attitude towards CSR advertising campaigns in hotel industry.

Originality/Value: This chapter provides new insights into CSR advertising campaigns in hotel industry which are beneficial for both scholars and advertising practitioners to comprehend the effectiveness of CSR advertising campaigns.

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Corporate Social Responsibility, Corporate Governance and Business Ethics in Tourism Management: A Business Strategy for Sustainable Organizational Performance
Type: Book
ISBN: 978-1-83608-705-2

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Article
Publication date: 30 December 2024

Hyun Sik Kim and Beomjoon Choi

This research paper aims to examine the power of customer-to-customer (C2C) oriented self-service technology (SST) in enhancing customers’ perceived C2C interaction qualities in…

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Abstract

Purpose

This research paper aims to examine the power of customer-to-customer (C2C) oriented self-service technology (SST) in enhancing customers’ perceived C2C interaction qualities in collectively interactive service settings where C2C interactions are crucial for value co-creation.

Design/methodology/approach

The authors collected survey data within a collectively interactive service setting (massively multiplayer online role-playing games, MMORPGs) to test hypotheses. The data were analyzed using partial least squares structural equation modeling (PLS-SEM).

Findings

The results reveal that C2CSST attributes (enjoyment, usefulness) significantly influence users’ perceived C2C interaction qualities (friend-, neighboring customer-, audience-interaction quality).

Research limitations/implications

The current research theoretically proposes and empirically validates new relational links from C2CSST attributes (enjoyment, usefulness) to each online C2C interaction quality in a collectively interactive service setting (MMORPG). However, future studies may need to explore further antecedents of each C2C interaction quality to help enhance the understanding of the model suggested.

Practical implications

The results of this study provide important guidance for designers looking to incorporate SST into collectively interactive services. Collectively interactive service providers should promote C2CSST attributes (enjoyment, usefulness) so that the users experience better C2C interactions, which may lead to customer-firm affection and loyalty.

Originality/value

Via the study, the present paper proposes a customized subcategory of self-service technology (C2CSST) and posits that the C2CSST attributes (enjoyment, usefulness) can be key managing targets for enhancing C2C interactions. To the best of the authors’ knowledge, this research is one of the first SST studies to explore the role of C2CSSTs as enablers of C2C interactions, extending the SST literature.

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Article
Publication date: 26 December 2024

Nazi Soltanmohammadlou, Carol K.H. Hon, Robin Drogemuller, Moslem Sheikhkhoshkar and Farzad Rahimian

This paper aims to analyze the current state of technological advancements research in addressing the diverse risk factors involved in earthmoving equipment operations through…

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Abstract

Purpose

This paper aims to analyze the current state of technological advancements research in addressing the diverse risk factors involved in earthmoving equipment operations through Rasmussen's (1997) risk management framework. It examines how existing technologies research capture, manage and disseminate risk information across various levels of safety management by defining their core functionalities. The research highlights gaps in current technological solutions research regarding the flow of information in the risk management framework. It emphasizes the need for an integrated approach in technological advancements to enhance the holistic safety management approach capable of capturing various risks across different levels of risk management.

Design/methodology/approach

This research employs a multistep approach. Initially, earthmoving equipment risk factors and functionalities of technological solutions were identified through a systematic review of current scholarly works. Subsequently, social network analysis (SNA) and Pareto analysis were applied to evaluate and determine the importance of risk factors and functionalities of technologies for improving them.

Findings

The findings highlight the importance of multilevel approaches that expand technological functionalities to address risk factors across all levels of Rasmussen's (1997) risk management framework. The current combination of technological advancements focuses primarily on on-site monitoring, congested work sites, site layout/path planning, utility problems, safety training, and blind spot and visibility. Site monitoring and warning systems, supported by sensors and computer vision (CV), are pivotal for identifying risks and enabling data-driven safety management. However, workforce-level cognitive factors (W1-W6), which influence safety behavior, remain underexplored for enhancing their functionality to anticipation and response during the operation. Prevention is the core function of current technological solutions, emphasizing the need to address human and equipment risk factors such as sources of hazards in earthmoving operations. Learning: AI as a data-driven approach and IoT systems are key for future development, and when grounded in ontology-based knowledge of earthwork, they gain a structured vision of earthmoving equipment types, their interactions and the earthwork activities. It enhances the capabilities of these technologies to capture and manage complex interactions between hazard sources (human and equipment), supporting comprehensive risk factors across all levels of the risk management framework.

Originality/value

This paper elucidates that technological solutions for safety management in earthmoving equipment operations require a more holistic approach—grounded in an understanding of functionalities of technologies—to effectively capture risks across various levels of Rasmussen (1997) risk management. It emphasizes that technological solutions should not only address isolated hazards but also ensure the continuous flow of information on multiple risk factors across the risk management framework.

Details

Smart and Sustainable Built Environment, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2046-6099

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Book part
Publication date: 11 December 2024

Jakob Kost, Leping Mou and Michael O’Shea

This paper explores the profound philosophical and conceptual foundations that underpin comparative international education research, particularly concerning the evolving roles of…

Abstract

This paper explores the profound philosophical and conceptual foundations that underpin comparative international education research, particularly concerning the evolving roles of universities and colleges that transcend mere skills training or human capital development in contemporary times. Universities and colleges have predominantly focused on measuring their success through criteria such as research excellence and their ability to adapt to the ever-evolving demands of the job market. It is imperative to recognize that the diversity of postsecondary institutions is not only providers of human capital with curriculum shaped by labor market needs; rather, they should be recognized as institutions dedicated to human development, community anchors, the promotion of the public good, democratic education, the cultivation of civil society, and global citizenship. Relying on an extensive review of selected literature pertaining to the mission, goals, aims, and roles of the postsecondary sector in three regions (East Asia, Germanic Europe, and North America), this paper considers the question, “How do different approaches and traditions in different social contexts contribute to our understanding of the civic roles of postsecondary education institutions in shaping future global citizens, transcending the confines of national boundaries?” Throughout the paper, the unique contexts and traditions of these regions are meticulously examined alongside thematic discussions, culminating in comprehensive analyses on what factors are considered as the civic roles of institutions and what challenges are there for them to realize their goals.

Details

Annual Review of Comparative and International Education 2023
Type: Book
ISBN: 978-1-83549-318-2

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Article
Publication date: 1 January 2025

Hoa Luong, Abeyratna Gunasekarage and Pallab Kumar Biswas

This paper investigates the influence of CEO power on financial statement comparability using a multidimensional CEO power index and a comprehensive measure of financial statement…

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Abstract

Purpose

This paper investigates the influence of CEO power on financial statement comparability using a multidimensional CEO power index and a comprehensive measure of financial statement comparability for ASX-listed companies.

Design/methodology/approach

This study applies ordinary least squares regression analyses to a sample of 3,562 firm-year observations spanning 2004–2015. A propensity score matching procedure, lagged regression models, instrumental variable two-stage least squares regressions and first difference models were performed for endogeneity correction and robustness purposes.

Findings

The results suggest that powerful CEOs are more likely to produce more comparable financial reports. We also analyse four dimensions of CEO power and find that the influence of CEO power on FS comparability mainly stems from ownership and expert power dimensions. Additionally, we report that the influence of CEO power on FS comparability is more pronounced for firms that operate under high market competition and industry-related shocks, but governance characteristics do not make a material impact on the uncovered relationship.

Practical implications

Given the pressure exerted by regulatory bodies on companies to reduce information asymmetry, the study’s empirical evidence offers valuable insights to policymakers, corporations and other stakeholders as it provides evidence on the importance of corporate leadership in improving FS comparability.

Originality/value

The extent to which CEO power is linked with the comparability of corporate disclosures is new to the literature. Investigating such a link is important because corporate disclosure is primarily a management practice that emanates from the board and generally affects the firm, its shareholders and other market participants.

Details

International Journal of Managerial Finance, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1743-9132

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Article
Publication date: 25 December 2024

Jingwen (Daisy) Huang, IpKin Anthony Wong, Qi Lilith Lian and Huiling Huang

What kind of robotic service do customers prefer when they dine out alone? This study aims to investigate how robotic service type affects solo diners’ attitude toward robotic…

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Abstract

Purpose

What kind of robotic service do customers prefer when they dine out alone? This study aims to investigate how robotic service type affects solo diners’ attitude toward robotic service and restaurant revisit intention, through the mediation of rapport. It also examines the moderating effects of the need to belong and restaurant type.

Design/methodology/approach

Three experiments were conducted. Study 1 used a one-factor between-subjects design to test the effect of robotic service type on rapport and solo diners’ responses. Study 2 conducted a 2 (robotic service type: service-delivery vs entertainment) × need to belong quasi-experimental design to examine the moderation of need to belong. Study 3 used a 2 (robotic service type: service-delivery vs entertainment) × 2 (restaurant type: traditional restaurant vs solo-friendly restaurant) factorial between-subjects design to test the moderation of restaurant type. A qualitative study (Study 4) complements the experimental results based on semistructured interviews.

Findings

Entertainment (vs service-delivery) robotic service has a stronger effect on solo diners’ responses, with rapport serving as a mediator. Additionally, solo diners with a heightened need to belong demonstrate an intensified rapport effect when receiving entertainment-oriented robotic service. Furthermore, restaurant type plays a moderating role between robotic service type and consumer responses. For traditional restaurants, solo diners who receive entertainment (vs service-delivery) robotic service tend to form stronger rapport and favorable responses. The results of the qualitative study elucidate and support the hypothesized relationships of the experimental studies.

Practical implications

Restaurant operators could consider offering entertainment-based smart devices that allow solo diners to indulge themselves during the dining encounter. Restaurants could also design environmental cues that can signify a sense of comfort, such as redesigning tables with individual seats for solo diners to enhance their perceptions of shared characteristics among other solo diners in the same space.

Originality/value

This research advances the literature on solo dining and robotic service, by investigating how human–robot interaction can fulfill solo diners’ relatedness goals, as self-determination theory suggests. This inquiry also represents an early attempt in the hospitality literature to empirically examine the influence of robotic service type on consumer responses through the mediation of rapport.

Details

International Journal of Contemporary Hospitality Management, vol. 37 no. 3
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 26 November 2024

Soohyun Park and Hyoung Sun Yoo

This study investigates the effects of related and unrelated technology diversity on R&D efficiency and how a firm’s unique core technology moderates this relationship. In…

81

Abstract

Purpose

This study investigates the effects of related and unrelated technology diversity on R&D efficiency and how a firm’s unique core technology moderates this relationship. In particular, this study aims to address the research gap in the technological diversity literature by examining whether the effects of related and unrelated technological diversity on R&D efficiency are consistent in the context of R&D-intensive firms.

Design/methodology/approach

Using a panel dataset of 516 top R&D investors worldwide from 2012 to 2018, the paper tests hypotheses on how the ambivalence of technological diversity affects R&D efficiency depending on the level of diversity.

Findings

Unrelated technological diversity has an inverted U-shaped curve relationship with R&D efficiency, which indicates that there exists an optimal point of unrelated technological diversity. Additionally, core technology plays a contingent role in this relationship by alleviating the volatility of the inverted U-shaped relationship between unrelated technological diversity and R&D efficiency.

Originality/value

This study makes an original contribution to the technological diversity literature by adopting an approach not limited to specific countries or industries, focusing on R&D-intensive contexts. Furthermore, the paper distinguishes the various types of technological diversity, considering that the motivations and strategic objectives underlying technological diversity vary depending on the specific type. This allows researchers to gain a deeper insight into how different types of diversity strategies impact R&D efficiency.

Details

Management Decision, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 14 February 2025

Leire Elgarresta-Ugartemendia, Mariangélica Martínez Chávez and Nerea González-Eguía

This paper aims to identify the variables to measure the impact of the joint venture (JV) on the performance of its partner companies, considering all performance dimensions…

15

Abstract

Purpose

This paper aims to identify the variables to measure the impact of the joint venture (JV) on the performance of its partner companies, considering all performance dimensions studied in the literature.

Design/methodology/approach

A systematic literature review (SLR) was conducted using Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) protocol guidelines. The study identified 27 articles published between 2000 and 2023 in research areas of business economics, business, management and accounting and economics, econometrics and finance that discuss the effect of JVs on their partners firm performance. The term JV was defined in accordance with the definition of the author Paul Beamish, a renowned author in numerous academic journals, applying in the field of joint venture and performance.

Findings

The results show that the effect of JVs on the performance of their partner companies has been studied in companies around the world, from multiple perspectives and indicators, and mainly through the application of statistical methods such as regression analysis.

Originality/value

The current study contributes significantly to the existing and understudied body of knowledge in the literature on the effects of JV development on its partner firm’s performance.

Details

Managerial Finance, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0307-4358

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Article
Publication date: 14 January 2025

J. Lucy Lee, Si Hoon Choi, Suzy Jeong and Namho Ko

The purpose of the study was to investigate the effects of artificial intelligence (A.I.) awareness, advertisement models and source-message incongruence on consumer evaluations…

104

Abstract

Purpose

The purpose of the study was to investigate the effects of artificial intelligence (A.I.) awareness, advertisement models and source-message incongruence on consumer evaluations of A.I.-generated advertisements. It explores how these factors interact in shaping consumer perceptions and advertising effectiveness.

Design/methodology/approach

A 2 (source-message (in)congruence: incongruent vs. congruent) x 3 (A.I. awareness: unawareness, pre-advertisement, post-advertisement) x 3 (advertisement model: traditional human, virtual human, digital twin) between-subjects design was employed in this study. Using stratified random sampling, a total of 231 undergraduate students were recruited from course groups and randomly assigned to one of nine experimental treatments, each involving the viewing of a specific A.I.-generated advertisement followed by a survey. Data were analyzed using two-way ANCOVA and regression analyses, controlling for participants' involvement in sports and brand.

Findings

The results indicated that A.I. awareness timing, advertisement model types and source-message incongruence significantly affected consumer evaluations of advertisements. A.I. awareness generally had a positive impact on evaluations, with the most favorable outcomes when awareness of the A.I.-generated nature occurred after viewing the advertisement. Virtual human models were rated the lowest, while digital twin and traditional human models received similarly positive evaluations. Source-message incongruence negatively influenced evaluations. An interaction effect was observed between A.I. awareness timing and advertisement model types under high source-message incongruence, where virtual human models showed the highest effectiveness when A.I. awareness occurred after viewing.

Originality/value

Given that sports are characterized by the transcendence of human limitations and the emphasis on physical and emotional challenges – elements that A.I. cannot replicate – it is essential to examine how sports consumers perceive A.I., which, despite offering efficiency and personalization advantages, contrasts with the fundamentally human nature of athletic performance. This research contributes to the literature on A.I.-generated advertising by uniquely investigating the interaction between A.I. awareness timing and advertisement model types within the context of source-message incongruence. It offers critical insights for practitioners and researchers on strategically timing A.I.-generated ad disclosures and selecting appropriate advertisement models to optimize their effectiveness. By addressing these underexplored variables, the study enhances understanding of consumer perceptions and provides a foundation for more effective A.I. integration in advertising practices.

Details

International Journal of Sports Marketing and Sponsorship, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1464-6668

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Book part
Publication date: 14 February 2025

Suat Gokhan Özkaya and Muhammed Alperen Özdemir

Purpose: Industry 5.0 is characterized by a revolution in the industrial field where humans collaborate with machines. This study aims to highlight the role of the concept of the…

Abstract

Purpose: Industry 5.0 is characterized by a revolution in the industrial field where humans collaborate with machines. This study aims to highlight the role of the concept of the “Digital Twin” (DT) within Industry 5.0, aiming to predict the effects of natural disaster scenarios in advance and to take preventive measures more effectively.

Need for the study: The innovations brought by Industry 5.0 demonstrate the possibility of creating DTs of cities to predict and minimize the effects of natural disasters. This is of great importance in terms of preparation for future natural disasters and risk management.

Methodology: This study was conducted by analyzing the fundamental principles of Industry 5.0 and the concept of DTs. Scientific literature and industry reports were examined to explore how DTs can be used in the field of risk management related to natural disasters.

Findings: The use of DTs has significant potential in simulating natural disaster scenarios in advance and predicting potential damages. For example, through DTs of cities, the effects of disaster scenarios such as earthquakes, tsunamis, and floods can be analyzed in advance, and necessary measures can be taken accordingly.

Practical implications: These findings offer important practical implications for decision-makers working in areas such as urban planning and infrastructure management. The use of DTs can assist in the development of preparation and risk management strategies for natural disasters, thereby minimizing the impact of disasters and ensuring the safety of individuals.

Details

Business Challenges and Opportunities in the Era of Industry 5.0
Type: Book
ISBN: 978-1-83549-676-3

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