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Article
Publication date: 25 December 2023

Roshan K. Morve and Manohar Dugaje

The purpose of this study is to examine the advancement of cultural transformation over time demands certain alterations in human perceptions. It also aims to examine the 21st…

56

Abstract

Purpose

The purpose of this study is to examine the advancement of cultural transformation over time demands certain alterations in human perceptions. It also aims to examine the 21st century’s many radical changes in India, the constant legal battles to decriminalize homosexuality, and challenges to the rigid dichotomy between heterosexuality and homosexuality. Besides, it influences popular culture among the masses, which has turned out to create a more visible space for the lesbian community. In India, lesbian literature begins synchronously under the shades of women’s writing and feminism that wires new hopes for their identity.

Design/methodology/approach

This paper examines a primary text as Indian writer Abha Dawesar’s Babyji (2005). There comes the iconic work of Abha Dawesar’s Babyji (2005), which creates a turning point by introducing the life, inner conflict and turbulence of a teenage girl. In addition, a textual analysis of this novel brings forth an analysis of attributes such as sexuality, gender and the interplay of caste and class that meld lesbian childhood and adolescence. This paper also examines how a lesbian girl adapts to and negotiates her maturation amidst vivid social scenarios and cultural conditioning.

Findings

A few studies (Hidalgo, et al., 2013; Bem, 1989; Pyne, 2016) show many children have reached or crossed their teenage life without accurate or affirmative knowledge of sexuality and gender. Parents, teachers and even other intellectuals of the adult world fail to transfer their knowledge effectively to children. Definitely, the relevance of sex education is paramount, but more important is what implementation tactics should be used for the same cause. The point is that sex education should not be condensed into a certain gender or perpetuate parochial discrimination. It needs to adapt an age-appropriate curriculum for the cognitive and emotional development of the individuals. Considering these factors, understanding comprehensive sex education is what is most likely to find sustainable remedies for this matter. Gerald writes about a socialization process and gays and lesbians hiding their identity from family and society; a fear of rejection; there is a social gap in peer and family spheres. These fears prevent lesbian or gay young persons from fully developing their identities (1999). Rao and Mason tested a model derived from minority stress theory in which the perceived impact of Section 377 increases depressive symptoms of sexual minorities by increasing concealment stress, leading to a diminished sense of belonging. Because of their minority status, they are more vulnerable to and have a higher prevalence of mental illness than heterosexual individuals (2018).

Originality/value

Babyji has created a discourse to perpetuate normativity and gives importance to the mental health of the excluded lesbian group. It opens a door to studying teenage groups’ issues and their challenges to understanding social and mental issues regarding their identity. A study on this untouched area is required to highlight their issues and mental health problems. This research is an initiative step to create and provide a platform to raise awareness in society.

Details

Mental Health and Social Inclusion, vol. 28 no. 6
Type: Research Article
ISSN: 2042-8308

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Article
Publication date: 8 August 2024

Fenghua Li

Based on the stimuli-organism-response (SOR) theory, the purpose of this study is to demonstrate the impact of consumers’ engagement in pro-environment activities on social media…

399

Abstract

Purpose

Based on the stimuli-organism-response (SOR) theory, the purpose of this study is to demonstrate the impact of consumers’ engagement in pro-environment activities on social media on consumer green consumption behaviour, and explore the explicatory mechanism and boundary conditions for the relationship between them.

Design/methodology/approach

This study collected data from 312 Chinese consumers by using the research platform Credamo, a Chinese online survey platform. A structural equation model and hierarchical regression modelling were used to analyse the data.

Findings

Consumers’ engagement in pro-environmental activities on social media has a positive influence on environmental awareness that positively affects green consumption behaviour. Environmental awareness plays a mediating role in the relationship between consumers’ engagement in pro-environmental activities on social media and green consumption behaviour. Furthermore, green intrinsic motivation and green extrinsic motivation play positive and negative regulating roles respectively in the relationship between environmental awareness and green consumption behaviour.

Originality/value

This study enriches the research on the antecedent variables of green consumption behaviour. At the same time, it also expands the research on the outcome variables of the impact of engagement in environmental protection activities on people’s subsequent behaviour, deepens and expands the research on green consumption behaviour and its applicable boundaries, offering both theoretical insights and practical implications for enterprise marketing strategies and government management.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 37 no. 2
Type: Research Article
ISSN: 1355-5855

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Book part
Publication date: 21 February 2025

François Martel Lacoursière

This chapter explores how virtual reality (VR) distinguishes itself in terms of immersion within the field of video games. Central to this inquiry is whether VR represents a…

Abstract

This chapter explores how virtual reality (VR) distinguishes itself in terms of immersion within the field of video games. Central to this inquiry is whether VR represents a revolutionary new gaming paradigm or merely the latest medium falling short of gamers’ expectations. The discussion begins by examining the concepts of immersion and presence, highlighting their overlapping properties and how VR's capability to merge perspective and interaction enhances these experiences. Immersion involves sensory stimulation, narrative attachment and player agency within virtual environments (VEs), while presence is defined as the sensation of inhabiting a virtual universe. The chapter addresses VEs, diegesis and fictional worlds, building on the narratology and ludology debate. It chapter assesses the roles of environmental storytelling and the world inhabiting effect in games, particularly open-world role-playing games set in fantasy and science fiction universes. These games offer players active participation in narrative construction, enhancing immersion. Furthermore, the analysis compares third-person and first-person points of view (POV) in flat-screen games with VR's unique integration of POV, point of action and point of interaction. VR's intuitive interface fosters a profound emotional response and a heightened sense of presence, breaking the fourth wall and blurring the line between gameworld and reality. This chapter concludes that while VR offers a distinct form of representation, it does not constitute a new gaming paradigm yet. However, advancements in the medium may soon bring VR closer to the immersive experiences envisioned by Janet Murray's holodeck.

Details

Virtual Reality Gaming
Type: Book
ISBN: 978-1-83549-377-9

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Article
Publication date: 4 February 2025

Alexandra Zimbatu, Amanda Beatson, Evonne Miller, Gaby Odekerken-Schröder, Katya Sion and Rebekah Russell–Bennett

The purpose of this research is to examine the role of anticipation as a source of well-being in extended service contexts involving constraints on one’s agency (e.g. aged care)…

22

Abstract

Purpose

The purpose of this research is to examine the role of anticipation as a source of well-being in extended service contexts involving constraints on one’s agency (e.g. aged care). In these service contexts, consumers have limited ownership over their time usage and foci of anticipation, which affects their well-being.

Design/methodology/approach

Semi-structured interviews (n = 35) were conducted with members of the aged care ecosystem (residents, family and staff). Two separate aged care service models were investigated as they typically reflect different levels of agency/constraint: retirement villages and residential aged care facilities.

Findings

Results indicate that the subjective passage of time is influenced by one’s foci of anticipation. Having regular foci of anticipation both at a micro- and macro-level can generate well-being benefits for recipients. The importance of restabilization and building positive curves to counteract potential negative implications was identified.

Originality/value

This research is the first service study to investigate the concept of anticipation and subjective time perception as key components of one’s well-being in extended service encounters. We propose a novel conceptual model that combines micro- and macro-level foci into an iterative package to mitigate the after-effects of anticipation. We also demonstrate how Sustainable Development Goal 3 (SDG3) (good health for well-being) can be addressed through service research.

Details

Journal of Service Theory and Practice, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-6225

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Book part
Publication date: 9 December 2024

Richard Nelson

This book chapter delves into the dynamic landscape of artificial intelligence (AI) integration within the higher education (HE) sector through a series of compelling case…

Abstract

This book chapter delves into the dynamic landscape of artificial intelligence (AI) integration within the higher education (HE) sector through a series of compelling case studies. Divided into two main themes, the chapter explores the innovative strides universities have made in adopting AI and the challenges that universities have encountered as they have attempted to harness the power of AI for the benefit of both students and academics. In the first part of the chapter, there will be an exploration of the pioneering initiatives undertaken by academic institutions, showcasing examples illustrating innovations in teaching and learning. From AI-driven personalised learning platforms to cutting-edge digital resources, these examples underscore the transformative potential of AI in enhancing educational experiences. Furthermore, the chapter examines how universities make use of AI to drive groundbreaking research. It explores the AI technologies used to advance scientific inquiry, streamline data analysis, and empower researchers in various disciplines. In the second part of the chapter, the focus will shift to the challenges and setbacks that universities have encountered along their journey in adopting AI. Drawing from real-world experiences, the examples in this chapter provide insights into the complexities and pitfalls of AI implementation in academia. Readers will gain valuable lessons from the institutions’ encounters with challenges, shedding light on the importance of ethical considerations, data privacy, and the need for a thoughtful approach to AI integration.

Details

Academic Identity in the Age of AI: Higher Education and the Digital Revolution
Type: Book
ISBN: 978-1-83549-866-8

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Article
Publication date: 30 August 2024

Jin Suk Lee and Hyun Young Cho

This study addresses the lack of exploration of whether posting luxury products purchased on social media contributes to a favorable impression of oneself. It uncovers the…

175

Abstract

Purpose

This study addresses the lack of exploration of whether posting luxury products purchased on social media contributes to a favorable impression of oneself. It uncovers the underlying mechanisms shaping observers’ attitudes toward account holders sharing luxury posts. By examining the motive attribution processes triggered by such posts, particularly intrinsic and extrinsic motives, this study clarifies the dynamics of luxury posts on social media, addressing inconsistencies in the literature regarding responses to luxury brand users.

Design/methodology/approach

To test the hypotheses, a one-factor between-subjects experimental design involving 400 South Korean participants with social media accounts was employed. Participants in each condition recalled their experiences of encountering either luxury or non-luxury posts on social media and completed several measures, including attitudes toward the account holder.

Findings

The results indicate that luxury posts on social media positively influence attitudes toward account holders through intrinsic motive attribution but have a negative impact through extrinsic motive attribution. The study revealed that observers with lower materialistic values were more prone to infer the motives behind posting luxury products.

Originality/value

This study introduces motive attribution as a crucial mechanism for understanding the impact of luxury consumption on social media. Exploring the intrinsic and extrinsic motives inferred from luxury posts provides nuanced insights into how these posts shape observers’ evaluations of account holders. This study’s identification of distinct routes offers valuable perspectives for fashion marketing researchers and marketers.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 29 no. 1
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 6 September 2024

Aleksandar Radic, Wei Quan, Antonio Ariza-Montes and Heesup Han

This study aims to evaluate the behavioral predictors that affect tourists’ intentions to visit silver screen destinations.

96

Abstract

Purpose

This study aims to evaluate the behavioral predictors that affect tourists’ intentions to visit silver screen destinations.

Design/methodology/approach

The survey questionnaire was composed of multi-item measures, and a total of 432 questionnaires were collected by purposive sampling technique. Participants were asked about sensory stimuli, social stimuli, naturalistic stimuli, cultural stimuli, hospitality culture stimuli, cognitive responses, affective responses and behavior approach, which were evaluated using a seven-point Likert scale.

Findings

The authors discovered that cognitive and affective responses positively influence the tourists’ intention toward destinations with film-induced tourism, because tourists highly value unique and refreshing symbolic connotations of silver screen destinations, which are commonly predisposed to nostalgia and poetic on the scene.

Originality/value

The originality of this study and the theoretical value of the present research lies with revealing specific relations within the film-induced experienscape constructs that are based on the multistakeholder and multidisciplinary approach. Moreover, this study puts forward constructive suggestions for destination stakeholders in regard to how to market film-induced tourism that uses a multidisciplinary approach that is encompassed by experienscape constructs, which thereby reinforces the film-induced tourists’ experience and their behavior approach.

Details

Consumer Behavior in Tourism and Hospitality, vol. 19 no. 4
Type: Research Article
ISSN: 2752-6666

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Article
Publication date: 1 January 2025

Chelsea Phillips, Gaby Odekerken-Schröder, Rebekah Russell-Bennett, Mark Steins, Dominik Mahr and Kate Letheren

Previous research has not considered the impact on human frontline employees (FLEs) of altered employee–customer relationships in the presence of a service robot (i.e. an…

115

Abstract

Purpose

Previous research has not considered the impact on human frontline employees (FLEs) of altered employee–customer relationships in the presence of a service robot (i.e. an intrusion challenge), nor how FLEs may respond. The purpose of this study is to explore the task allocation strategies by human frontline employees’ (FLE) work well-being responses within the intrusion challenge.

Design/methodology/approach

This study employs a mixed-method approach, whereby an in-depth qualitative study (Study 1, n = 15) is followed by a quantitative field study (Study 2, n = 81).

Findings

Results indicate that FLEs experience the intrusion challenge, impacting social, purpose, physical and community well-being. Study 1 reveals that while service robots trigger this challenge, FLEs use them for task allocation to maintain their initial work well-being state. Study 2 shows that using robots instead of colleagues positively affects FLE work well-being.

Practical implications

Service robots, as a task allocation strategy by FLEs, can be used to empower FLEs by assisting them to preserve their work well-being within the intrusion challenge.

Originality/value

This study is one of the first to involve FLEs from a live service robot site, where data is based on personal lived experiences rather than anticipated experiences. This is the first study to investigate how FLEs respond to the intrusion challenge.

Details

Journal of Service Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-5818

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Article
Publication date: 31 December 2024

Kartal Doğukan Çiki, Mert Öğretmenoğlu and Ting-Yen Huang

This research investigates the effect of festival attributes such as music quality, atmosphere and place on music festival visitors' behavioural intentions, particularly focusing…

102

Abstract

Purpose

This research investigates the effect of festival attributes such as music quality, atmosphere and place on music festival visitors' behavioural intentions, particularly focusing on how visitors’ satisfaction and their subjective well-being mediate these relationships.

Design/methodology/approach

This research was designed as quantitative research to reveal the relationships between music quality, place and atmosphere with visitors' behavioural intentions. Structural equation modelling was used to test the relationships between the constructs using data from 256 festival attendees in Edirne.

Findings

The results reveal that perceived music quality and atmosphere significantly enhance visitors’ satisfaction, which in turn positively impacts word-of-mouth intention and subjective well-being. Moreover, subjective well-being positively and significantly affects visitors' revisit intentions. Finally, visitors’ satisfaction mediates the relationship between perceived music quality and word-of-mouth intention.

Originality/value

It is one of the first studies to investigate the mediating effects of visitor satisfaction and subjective well-being on the relationships between perceived music quality, atmosphere, place and the behavioural intentions of music festival attendees. Furthermore, the present study provides not only empirical support for the theoretical frameworks but also offers practical insights for festival organizers on enhancing visitor experiences to improve behavioural outcomes.

Details

International Journal of Event and Festival Management, vol. 16 no. 1
Type: Research Article
ISSN: 1758-2954

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Article
Publication date: 12 September 2023

Ping Li

The purpose of this study is to propose and test a model to explain users’ intention to adopt m-health devices and divide the importance of antecedents for users to adopt m-health…

271

Abstract

Purpose

The purpose of this study is to propose and test a model to explain users’ intention to adopt m-health devices and divide the importance of antecedents for users to adopt m-health devices based on the stimulus-organism-response (S-O-R) framework.

Design/methodology/approach

This research conducted an online survey with m-health app users and collected 562 valid responses. A hybrid SEM-ANN approach was employed to evaluate the research model and hypotheses.

Findings

The results show that motivation (M), opportunity (O), and ability (A) affect users’ flow experience and loyalty and further affect their adoption intention of m-health technology. Opportunity plays a more critical role in m-health adoption intention than ability.

Originality/value

This study comprehensively examined the factors that affect users’ deep engagement and m-health adoption from the perspective of MOA. It used the hybrid SEM-ANN method to divide the critical role of motivation, opportunity and ability, providing a new analysis approach for studying information technology (IT) behavior.

Details

Aslib Journal of Information Management, vol. 77 no. 1
Type: Research Article
ISSN: 2050-3806

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