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1 – 10 of 13We respond to the existing gaps regarding the drivers and outcomes of customer experience quality in the context of bank marketing by examining the interrelationships between…
Abstract
Purpose
We respond to the existing gaps regarding the drivers and outcomes of customer experience quality in the context of bank marketing by examining the interrelationships between distinct dimensions of VTM service quality, customer experience quality and customer loyalty.
Design/methodology/approach
This research follows the Stimulus-Organism-Response theory to examine the antecedents and behavioural outcomes of customer experience quality during their journeys with video teller machine (VTM) services in the banking industry (also known as LiveBank or SmartBank). First, we conducted in-depth interviews with 34 bank customers to develop distinct measurement scales for customer experience quality and VTM service quality. A structural equation model linking six dimensions of VTM service quality, including tangibles, interaction quality, empathy, reliability, user’s friendliness and efficiency with the affective-sensory and intellectual values of customer experience quality and customer loyalty to VTM service is tested using data obtained from 405 individual customers.
Findings
The findings reveal that tangibles, interaction quality, reliability, user-friendliness and efficiency contribute to customer experience quality, which, in turn, drives customers’ intention to use VTM again. This research provides crucial theoretical background and practical implications to accelerate the penetration of VTM among bank customers and hence, foster financial inclusion among societies.
Originality/value
This paper presents the first research that empirically employs the value-based approach to measure customer experience quality in the banking service industry and examine its linkages to service quality and customer loyalty. Moreover, given the emergence of VTM, this is also among the pioneering studies which validate measurement scales for VTM service quality. This could be either reused or revisited for further research about VTM. Overall, our study contributes to the literature about customer retention in the banking service industry from not only the customers’ backwards-looking evaluations of service performance (i.e. service quality) but also their forward-looking evaluations (i.e. their own experience).
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Demi Shenrui Deng, Soobin Seo, Robert James Harrington and David Martin
The purpose of this study is to examine the role of social presence in enhancing positive behaviors in the virtual reality (VR)-based wine tourism context through an innovative…
Abstract
Purpose
The purpose of this study is to examine the role of social presence in enhancing positive behaviors in the virtual reality (VR)-based wine tourism context through an innovative approach.
Design/methodology/approach
Two sequential experimental studies were conducted to test proposed hypotheses using Web and head-mounted display (HMD) VR formats. Specifically, Study 1 probed the influence of social presence on mental imagery, which subsequently impacted destination visit intention, drinking intent and memorable experience. Study 2 used a field experiment to explore the boundary effects of environmental cues (nature versus social) on social presence and a series of behavioral intentions using an HMD format.
Findings
The findings represent one of the first efforts to unravel the influence of social presence on positive behaviors through mental imagery and the moderating role of environmental cues.
Research limitations/implications
This research enhances the understanding of wine tourism, drawing upon social presence theory and stimulus-organism-response framework.
Practical implications
The outcomes provide valuable insights for wine tourism marketers in developing innovative marketing strategies by addressing the usage of social presence and environmental cues in a VR setting.
Originality/value
To the best of the authors’ knowledge, this study is the first to enrich the existing knowledge of wine tourism by exploring the role of social presence and environmental cues in both Web and HMD VR formats.
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Moustafa Haj Youssef, Jahangir Wasim, Ioannis Christodoulou and Robert Reinhardt
The aim of this study is to explore and elucidate the influence of polygamy on the succession dynamics of family businesses in the Arab world, offering insights that may be…
Abstract
Purpose
The aim of this study is to explore and elucidate the influence of polygamy on the succession dynamics of family businesses in the Arab world, offering insights that may be underrepresented or overlooked in traditional, Western-focused literature.
Design/methodology/approach
This article adopts a perspective-based approach, focusing on delving into the amalgamation of polygamous family structures and their implications on the operation and continuation of family-run businesses.
Findings
Polygamy, while often primarily perceived as a cultural or religious tradition, wields substantial influence over various business facets. Notably, its presence can significantly shape business continuity, the methodologies behind succession planning and the overarching framework of corporate governance within Arab family businesses.
Originality/value
This article offers a unique Middle Eastern lens, highlighting the underexplored intersection of polygamy and business succession. It strives to bridge the knowledge gap by addressing topics potentially sidelined in mainstream Western business research.
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This chapter delves into the complex perception of national culture within cross-cultural management. It critiques the essentialist views that regard national culture as static…
Abstract
This chapter delves into the complex perception of national culture within cross-cultural management. It critiques the essentialist views that regard national culture as static and homogeneous, emphasizing instead the dynamic interplay of historical, social, and political forces that shape national identity. The chapter traces the origins of essentialist perspectives, highlighting influential thinkers like Durkheim, Jung, Schmitt, and Parsons, who contributed to these views during the colonial era. It critiques their theories for perpetuating a static and exclusionary understanding of culture and identity. The text discusses how cross-cultural management emerged as an academic field, initially embracing essentialist views for their simplicity in explaining cultural differences. Influential models like Hofstede’s cultural dimensions reinforced these views by categorizing national cultures into binary scales, often favoring Western countries. The chapter highlights the extensive critique of Hofstede’s model for its ethnocentric biases and lack of empirical rigor. The chapter advocates for incorporating postcolonial perspectives in management practices, emphasizing the need to understand culture as dynamic and constructed through power relations. It explores postcolonial theories by scholars like Said, Bhabha, Spivak, and Mignolo, who challenge colonial legacies and advocate for decolonizing knowledge and management practices. These theories highlight issues of otherness, mimicry, and cultural hybridity, offering deeper insights into the experiences of marginalized communities. The text also examines internal colonialism within contemporary societies, drawing parallels between traditional colonial practices and the exploitation of immigrant communities in Western countries. It underscores the need for a critical reimagining of management and organizational practices to promote social change and address power imbalances.
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Kwadwo Asante, David Sarpong and Derrick Boakye
This study responded to calls to investigate the behavioural and social antecedents that produce a highly positive response to AI bias in a constrained region, which is…
Abstract
Purpose
This study responded to calls to investigate the behavioural and social antecedents that produce a highly positive response to AI bias in a constrained region, which is characterised by a high share of people with minimal buying power, growing but untapped market opportunities and a high number of related businesses operating in an unregulated market.
Design/methodology/approach
Drawing on empirical data from 225 human resource managers from Ghana, data were sourced from senior human resource managers across industries such as banking, insurance, media, telecommunication, oil and gas and manufacturing. Data were analysed using a fussy set qualitative comparative analysis (fsQCA).
Findings
The results indicated that managers who regarded their response to AI bias as a personal moral duty felt a strong sense of guilt towards the unintended consequences of AI logic and reasoning. Therefore, managers who perceived the processes that guide AI algorithms' reasoning as discriminating showed a high propensity to address this prejudicial outcome.
Practical implications
As awareness of consequences has to go hand in hand with an ascription of responsibility; organisational heads have to build the capacity of their HR managers to recognise the importance of taking personal responsibility for artificial intelligence algorithm bias because, by failing to nurture the appropriate attitude to reinforce personal norm among managers, no immediate action will be taken.
Originality/value
By integrating the social identity theory, norm activation theory and justice theory, the study improves our understanding of how a collective organisational identity, perception of justice and personal values reinforce a positive reactive response towards AI bias outcomes.
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Suspicions about space technologies can be regarded as instances of “space skepticism,” i.e. the broadly pessimistic view that human activities in space are untimely or liable to…
Abstract
Suspicions about space technologies can be regarded as instances of “space skepticism,” i.e. the broadly pessimistic view that human activities in space are untimely or liable to be counterproductive. Section 1 will explain that contemporary space skepticism is focused upon negative societal role rather than the physical possibility of the activities proposed. Such skepticism is a complex pool of familiar claims unevenly drawn upon rather than a single theory. Section 2 will suggest that contemporary space skepticism tends to integrate with a broader set of doubts and fears about technologies of the Anthropocene. Section 3 will draw out a tension within the skeptical complex between the idea that concern for space is irrelevant to our societal problems and the idea that it is likely to make such problems worse. Section 4 will briefly outline why the publicly dominant forms of space skepticism carry a growing capability for merger with political activism and why the publicly dominant skepticisms are not necessarily those with the greatest plausibility, but rather those with the strongest motivational force. Finally, Section 5 will set aside the issue of popular motivational force and focus instead upon the skepticisms with the greatest plausibility. It will briefly outline why the relevant fears and suspicions (about military tensions and geoengineering) are outweighed by other considerations. This response to plausible skepticisms will not aim to be comprehensive but indicative of the direction of travel for more detailed critique. It will provide a framing context for a large metaphor about space technologies allowing the Earth to breathe.
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This paper seeks to explore the sensitivity of these parameters and their impact on fiscal policy outcomes. We use the existing literature to establish possible ranges for each…
Abstract
Purpose
This paper seeks to explore the sensitivity of these parameters and their impact on fiscal policy outcomes. We use the existing literature to establish possible ranges for each parameter, and we examine how changes within these ranges can alter the outcomes of fiscal policy. In this way, we aim to highlight the importance of these parameters in the formulation and evaluation of fiscal policy.
Design/methodology/approach
The role of fiscal policy, its effects and multipliers continues to be a subject of intense debate in macroeconomics. Despite adopting a New Keynesian approach within a macroeconomic model, the reactions of macroeconomic variables to fiscal shocks can vary across different contexts and theoretical frameworks. This paper aims to investigate these diverse reactions by conducting a sensitivity analysis of parameters. Specifically, the study examines how key variables respond to fiscal shocks under different parameter settings. By analyzing the behavioral dynamics of these variables, this research contributes to the ongoing discussion on fiscal policy. The findings offer valuable insights to enrich the understanding of the complex relationship between fiscal shocks and macroeconomic outcomes, thus facilitating informed policy debates.
Findings
This paper aims to investigate key elements of New Keynesian Dynamic Stochastic General Equilibrium (DSGE) models. The focus is on the calibration of parameters and their impact on macroeconomic variables, such as output and inflation. The study also examines how different parameter settings affect the response of monetary policy to fiscal measures. In conclusion, this study has relied on theoretical exploration and a comprehensive review of existing literature. The parameters and their relationships have been analyzed within a robust theoretical framework, offering valuable insights for further research on how these factors influence model forecasts and inform policy recommendations derived from New Keynesian DSGE models. Moving forward, it is recommended that future work includes empirical analyses to test the reliability and effectiveness of parameter calibrations in real-world conditions. This will contribute to enhancing the accuracy and relevance of DSGE models for economic policy decision-making.
Originality/value
This study is motivated by the aim to provide a deeper understanding of the roles macroeconomic model parameters play concerning responses to expansionary fiscal policies and the subsequent reactions of monetary authorities. Comprehensive reviews that encompass this breadth of relationships within a single text are rare in the literature, making this work a valuable contribution to stimulating discussions on macroeconomic policies.
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