Erik Cateriano-Arévalo, Jorge Soria Gonzáles (Pene Beso), Richard Soria Gonzales (Xawan Nita), Néstor Paiva Pinedo (Sanken Bea), Ross Gordon, Maria Amalia Pesantes and Lisa Schuster
Respectful co-production is one of the principles of ethical Indigenous research. However, this participatory approach has yet to be thoroughly discussed in social marketing. This…
Abstract
Purpose
Respectful co-production is one of the principles of ethical Indigenous research. However, this participatory approach has yet to be thoroughly discussed in social marketing. This study aims to provide reflections and recommendations for respectful co-production of research with Indigenous people in social marketing.
Design/methodology/approach
This study draws upon case study reflections and lessons learned from a research program respectfully co-produced with members of the Shipibo-Konibo Indigenous group of the Peruvian Amazon called the Comando Matico. The authors focus on the challenges and strategies for respectful co-production during different stages of the research process, including consultation, fieldwork and co-authoring articles. The authors foreground how their Comando Matico co researchers infused the research process with Shipibo knowledge.
Findings
The authors reflect on three recommendations concerning 1) respectful co-production, 2) power dynamics and 3) facilitating co-authorship. Social marketers interested in respectful co production of research with Indigenous people may need to adopt a flexible and practical approach that considers the characteristics of the context and Indigenous co-researchers.
Originality/value
This study contributes to the discussion about the importance of respectful co-production of research with Indigenous people to ensure it accounts for their needs and wants.
Details
Keywords
Ellie Norris, Shawgat Kutubi and Glenn Finau
This paper examines the state’s accountability to its citizens, in particular the First Peoples of settler colonial nations such as Australia, and how these responsibilities may…
Abstract
Purpose
This paper examines the state’s accountability to its citizens, in particular the First Peoples of settler colonial nations such as Australia, and how these responsibilities may be enacted via a process of compensatory justice in Native Title claims. We focus on the landmark Timber Creek ruling and the impacts of racialized preconceptions on the accountability outcomes of the case.
Design/methodology/approach
This study draws on critical race theory to reveal embedded racialised perspectives that perpetuate exclusion and discriminatory outcomes. Court documents including hearing transcripts, case judgements, witness statements, appellant and respondent submissions, expert reports and responses from First Nations leaders, form the basis of our analysis.
Findings
The case highlights how the compensation awarded to Native Title holders was based on racialised assumptions that prioritised neoliberal values, commercial activities and reaching a “socially acceptable” judgement over valuing Aboriginal uses of land. A critical analysis of court documents reveals the pervasiveness of presumed “objectivity” in the use of accounting tools to calculate economic value and the accountability implications of a process based on litigation, not negotiation. These findings reveal the hiding places offered by calculative practices that equate neoliberal priorities with accountability and reaffirm the importance of alternative accountings to resist inequitable distributive outcomes.
Originality/value
Novel insights, drawing on First Nations peoples’ connections to land and their perspectives on accountability and justice, are offered in this study. Our analysis of Native Title holders’ submissions to the courts alongside historical and anthropological sources leads to the conclusion that compensation decisions regarding Native Title land must be approached from the perspective of Aboriginal landowners if accountable outcomes are to be achieved.
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Gunjan Malhotra and Mahesh Ramalingam
This study addresses a gap in understanding consumer retention in omnichannel retailing. It explores the impact of omnichannel capabilities on consumer retention by examining the…
Abstract
Purpose
This study addresses a gap in understanding consumer retention in omnichannel retailing. It explores the impact of omnichannel capabilities on consumer retention by examining the roles of consumer empowerment, cross-channel integration, retailer uncertainty and consumer satisfaction.
Design/methodology/approach
Utilising the stimulus-organism-response theory, data from 338 Indian omnichannel consumers were analysed using SmartPLS V3 and Process Macro for SPSS. A structured questionnaire guided the investigation into the interconnected dynamics of omnichannel capabilities, consumer empowerment, cross-channel integration, retailer uncertainty and consumer satisfaction.
Findings
Findings suggest that omnichannel capabilities significantly and positively influence consumer retention, with a significant mediation impact on consumer empowerment and cross-channel integration. The results indicate that retailer uncertainty negatively moderates, whereas consumer satisfaction positively moderates the association between omnichannel capabilities and consumer retention. Moreover, the study unravels the mechanisms driving consumer retention in the omnichannel landscape.
Originality/value
This research pioneers unravelling the complexities of consumer retention in omnichannel retailing. It explores how consumer retention is enhanced through omnichannel capabilities. This study bridges a gap in existing research by examining the impact of omnichannel capabilities, consumer empowerment and cross-channel integration in omnichannel retailing. Therefore, this study provides innovative, unique and strategic adaptations in the retail industry.
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Phuong Kim Thi Tran, Nhi Thao Ho-Mai, Nhi Uyen Thi Nguyen, Uyen Phuong Thi Mai, Nhi Uyen Ngoc Nguyen, Duong Hai Thi Bui, Huy Van Le and Vinh Trung Tran
From the customer-relationship theory and attachment theory approaches, this study proposes a serial mediation model to examine how celebrity attachment influences event…
Abstract
Purpose
From the customer-relationship theory and attachment theory approaches, this study proposes a serial mediation model to examine how celebrity attachment influences event attendees' intentions in the celebrity endorsement process in the context of events.
Design/methodology/approach
Paper-based and online surveys were used to collect data from 759 Vietnamese respondents, aged 15 and above, who followed domestic or international celebrities and were interested in various events taking place in Vietnam. A serial multiple mediation model was evaluated through covariance-based structural equation modeling.
Findings
The results confirmed the cognitive, affective and hybrid cognitive-affective pathways among antecedents, celebrity attachment and event participation intentions.
Research limitations/implications
Future studies need to validate these findings across diverse cultural settings and larger participant pools to enhance their applicability. Exploring celebrity endorsement for events from an international follower perspective could offer valuable insights. Future research should consider these factors when interpreting results. It may benefit from conducting longitudinal or mixed-method studies to improve generalizability. Additional moderating variables are necessary, as research on the celebrity endorsement process for events evolves.
Originality/value
This study contributes to the literature on celebrity endorsement within event marketing, emphasizing the customer-brand relationship and attachment theory. It extends existing research that primarily examines how celebrity attachment influences event attendees' intentions in the celebrity endorsement process by validating a serial mediation model.
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This paper advances the understanding of how blockchain technology enhances the quality of information within the supply chain by employing the information-processing view as a…
Abstract
Purpose
This paper advances the understanding of how blockchain technology enhances the quality of information within the supply chain by employing the information-processing view as a theoretical lens.
Design/methodology/approach
Our research begins with a review of the existing literature and formulates a set of propositions. We then employ a positivist case study approach in various industries across Europe, the USA and Argentina, encompassing agriculture, fisheries, e-commerce and pharmaceuticals, to empirically investigate these propositions.
Findings
Our study confirms that blockchain enhances the dimensions of information quality by reinforcing traceability and transparency. Nevertheless, the degree of traceability and transparency depends on the supply chain’s internal processes, blockchain configurations and willingness to share information. Moreover, blockchain does not ensure perfect information security, lacking guaranteed immutability and decentralization in present supply chain applications. Furthermore, the integration of complementary technologies with blockchain to reconcile the divide between physical and digital realms remains largely untested, introducing uncertainty about its influence on information accuracy. Consequently, this study cautions against viewing blockchain as a wholesale replacement for inter-organizational trust.
Originality/value
Blockchain technology is widely regarded as having substantial potential to revolutionize supply chain information systems. However, only a limited number of studies have critically examined the value added by blockchain within an inter-organizational context.