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1 – 2 of 2Phoebe Yueng-Hee Sia, Siti Salina Saidin and Yulita Hanum P. Iskandar
Considering the limited understanding of determinants influencing the adoption of smart mobile tourism app (SMTA) featuring augmented reality (AR) and big data analytics (BDA)…
Abstract
Purpose
Considering the limited understanding of determinants influencing the adoption of smart mobile tourism app (SMTA) featuring augmented reality (AR) and big data analytics (BDA), privacy concern (PC) and the risk of privacy information disclosure (PI) have threatened SMTA adoption. This study aims to propose an expanded consumer acceptance and use of information technology (UTAUT2) model by including new contextual components, integrated with privacy calculus theory (PCT) model to examine the determinants influencing behavioural intention (BI) to use SMTA.
Design/methodology/approach
Personal innovativeness (IN) and privacy information disclosure (PI) are incorporated in UTAUT2 model to determine its effect on SMTA featuring AR and BDA technologies from smart perspective. Both privacy concern (PC) and privacy risk (PR) derived from PCT model are also included to determine its influences on an individual's willingness to disclose privacy information for better-personalised services. We collected responses from 392 targeted participants, resulting in a strong response rate of 84.66%. These responses were analysed statistically using structural equation modeling in both SPSS 22.0 and SmartPLS 3.0.
Findings
Findings showed that personal innovativeness (IN), habit (HT) and performance expectancy (PE) significantly affect behavioural intention (BI) while privacy concern (PC) significantly affect privacy information disclosure (PI) to use SMTA. In contrast, effort expectancy (EE), hedonic motivation (HM) and privacy information disclosure (PI) had no significant effects on behavioural intention (BI) while privacy risk (PR) had no significant effects on privacy information disclosure (PI) to use SMTA.
Originality/value
The study findings help tourism practitioners in better comprehending recent trends of SMTA adoption for establishing targeted marketing strategies on apps to improve service quality. In addition, it enables app development companies acquire app users’ preferences to enhance their app development for leading app usage.
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Keywords
Shruti Sharma and Nidhi Sharma
Exploring historically significant and often eerie locations, dark tourism has surged in popularity lately. With advancing technology, online platforms have become influential…
Abstract
Exploring historically significant and often eerie locations, dark tourism has surged in popularity lately. With advancing technology, online platforms have become influential tools that amplify the dark tourism encounter. This research delves into how online platforms contribute to enriching the dark tourism experience. It addresses the effective utilization of online media to improve exploration, understanding, and engagement with dark tourism destinations.
The research questions focus on how online platforms enhance exploration and interpretation, their impacts on visitor understanding and emotional engagement, and their facilitation of community engagement and knowledge sharing within dark tourism.
Employing a mixed-methods access, in addition to literature review, qualitative interviews, and quantitative surveys, the study adopts a theoretical framework integrating destination management, digital marketing, and visitor experience theories.
This empirical study adds to the existing literature on how online platforms influence dark tourism, providing practical insights for destination managers and platform developers to enhance visitor experiences and engagement at dark tourism destinations.
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