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This paper presents a pioneering investigation into the barriers impeding the adoption of reverse logistics (RL) in the Iranian construction industry, addressing a significant gap in the current literature within the country.

Through a meticulous examination of the literature, complemented by 19 in-depth interviews, a battery of barriers to RL implementation was initially identified, distilled into a final set of 30 barriers, which served as the basis for the design of a structured survey questionnaire. Employing Partial Least Squares–Structural Equation Modeling (PLS-SEM), an analysis was conducted on a dataset that comprised of 80 responses. Subsequently, the barriers approved through the PLS- SEM were subjected to prioritization through the application of Fuzzy TOPSIS.

Findings reveal the critical inadequacy of contemporary technology and infrastructure, a foundation essential for the efficacious enactment of RL. This shortfall manifests in procurement and logistics processes plagued by inefficiency and ineffectiveness, as consequences of an immature information and technology ecosystem. Furthermore, the study underscores the dominance of traditional markets where the adoption of secondary materials/products remains sporadic, signaling a crucial area for further research and intervention.

This study offers original insights into the significant hurdles that hinder the adoption and integration of RL practices within the Iranian construction industry, an under-explored area within the RL research domain. For industry practitioners, findings point to recommendations for overcoming these barriers in the specific Iranian context while also offering broader insights and lessons that may be relevant to other countries and similar contexts.