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This study aims to investigate the moderating role of e-trustmarks in the relationship between electronic word of mouth (eWoM), security, quality of information, and purchase behaviour of consumers on B2C e-commerce websites. The research was conducted in the context of emerging countries.

The research utilised partial least squares path modelling (PLS-SEM) to assess the model and its hypothesised relationships, drawing on data from a survey of 1993 consumers engaged in e-commerce websites with e-trustmarks. The study incorporated SOR theory, asymmetric information theory, and signalling theory.

E-trustmarks moderate the positive impact of eWoM, security, and quality of information on online trust. A moderating effect of e-trustmarks was also found, such that the positive association between purchase intention and purchase behaviour was stronger when e-trustmarks were higher.

This study was conducted solely in Vietnam and focused only on a set of input variables without addressing specific industries or market segments. The research did not use demographic data, such as the age and income of the surveyors, to identify variations in the impact of variables on different target groups, indicating potential areas for future research.

Emerging countries should implement targeted policies regarding e-trustmarks and encourage businesses to adopt them to reduce information asymmetry in the online environment.

This study contributes to asymmetric theory and signalling theory by offering critical insights into how online businesses can make use of influence mechanisms in the model to ease asymmetric information. Integrating signalling theory and moderating e-trustmarks into the SOR model advances research on consumer behaviour in emerging countries’ e-commerce markets with asymmetric information.

This research aims to examine the effect of organisational culture on supply chain collaboration and firms’ competitive advantage in the garment industry in Vietnam.

Underpinned by the relational view and the organisational culture theories, the conceptual framework was proposed. This study obtained data from a survey of 192 managers in garment firms in Vietnam. A structural equation modelling was employed to examine the relationship between organisational culture, supply chain collaboration and competitive advantage.

There was a significant positive relationship between organisational culture in terms of group and development types and supply chain collaboration. Besides, the results revealed a significant positive relationship between supply chain collaboration and competitive advantage in terms of cost and differentiation. Furthermore, the cost competitive advantage was also found to have a significant positive effect on differentiation competitive advantage.

This study is perhaps one of the first empirical attempts to examine the relationship between organisational culture, supply chain collaboration and competitive advantage in the garment industry in Vietnam. Moreover, this study extends the application of the relational view and organisational culture theories in explaining these relationships in a new research context.

This paper aims to examine the management status quo of archaeological heritage in Vietnam seen in the case of Vuon Chuoi, a complex of Bronze Age sites located in Central Hanoi, which has been believed to be Hanoi’s first human settlement. Like other archaeological sites located in urban areas, this site has been under threat of destruction caused by land encroachment pressure. Although researchers have long waged a campaign for preservation, the dissensus among key stakeholders and the dispute over responsibility have left this site at the heart of an interminable polemic over legislation.

This research utilises a qualitative approach, and the primary data were collected throughout multiple field trips in 2019 and 2020. Several open-ended interviews were conducted with various state and nonstate actors involved in the Vuon Chuoi Complex’s management process. The discussion was also supported by analysing related legal documents retrieved from national archives and official online directories.

This paper dissects the current legislative and administrative framework applied in governing heritage in general and archaeological sites in Vietnam, in particular. The results indicate that existing flaws in Vietnam’s legal system are detectable, and the unsystematic organisation has led to deferment of the decision-making processes. Also, there is an apparent difference found in the attitude of the bodies in charge toward the treatment of listed and unlisted sites.

This research outlines that in the wake of urbanisation and industrialisation in Vietnam, a consensus among key stakeholders and an inclusive legal system are required to help preserve archaeological sites in urgent need of attention. Although several Vietnamese laws and regulations have been put into practice, they have shown critical barriers and gaps in conserving Vietnamese cultural heritage.

This study addresses the empirical results of the spillover effect with export as the primary economic activity that enhances local businesses' total factor productivity (TFP). A learning mechanism is expected to be generated and used as the basis for the policy implication.

This study adopted the Cobb–Douglas function and multiple estimation approaches, including the generalized method of moments, the Olley–Pakes and the Levinsohn–Petrin estimation techniques. The findings were estimated based on the panel data of a Vietnamese local businesses survey conducted by the General Statistics Office of Vietnam (GSO) from 2010 to 2019.

The results showed that the highest TFP belongs to the businesses in the Southeast region, the Mekong Delta region, the mining industry and the foreign-invested enterprises. The lowest impacted TFP are businesses in the Northwest region and agricultural, forestry and fishery sectors. In addition, the estimated results also show that the positive spillover effect on TFP is shown through forward and backward linkage. The negative spillover effect is expressed through the backward and horizontal channels.

This study offers original empirical evidence on the learning mechanisms via which exports contribute to productivity improvement in a developing Asian economy, so making a valuable contribution to the existing academic literature in this domain. The findings of this research make a valuable contribution to the advancement of understanding on the many ways via which spillover effects manifest such as horizontal, forward, backward and supplied-backward linkage.

The study's findings indicate that it is advisable for governments to give priority to the development and improvement of forward and supply chain linkages between exporters and local suppliers. This approach is recommended in order to optimize the advantages derived from export spillovers. At the organizational level, it is imperative for enterprises to strengthen their technological and managerial skills in order to efficiently incorporate knowledge spillovers that originate from overseas partners and trade counterparts.

This study sheds new evidence on the export spillover effect on productivity in emerging economies, with Vietnam as the case study. The paper contributes to the research's originality by adopting novel methodological aspects to estimate local businesses' impact on total factor productivity.

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-05-2023-0373

This study aims to explore the relationship between artificial intelligence (AI) awareness and physical and psychological withdrawal behaviors of enterprises employees through the mediating roles of job security and emotional exhaustion as well as the moderating role of emotional intelligence.

Data were collected through a self-administered questionnaire from six fields with the highest level of AI application with a sample of 1,129 Vietnamese enterprises employees. Data were analyzed using SmartPLS, a bootstrapping technique was used to analyze the data. The mediating effect of job security and emotional exhaustion and the moderating effect of emotional intelligence were performed.

The research showed that the proposed moderated mediation model was accepted because the relationships between the constructs were statistically significant. The results of the data analysis supported a positive relationship between AI awareness and physical and psychological withdrawal behaviors, as well as a mediating effect of job security and emotional exhaustion. The findings also confirmed that there is a moderating effect of emotional intelligence between AI awareness and job security, emotional exhaustion, physical and psychological withdrawal behaviors.

Sample data was only collected at a few Vietnamese enterprises in six fields with the highest level of AI application which are e-commerce, transportation and logistics, education, real estate, finance and agriculture, which may be limiting generalizability of research results.

This study offers several practical and useful management implications, such as anticipating negative attitudes, feelings and behaviors of employees to prepare a response plan; conducting interviews, investigate employees’ AI awareness and do their best to minimize its negative effects on employees’ psychological states and behaviors; and paying attention to recruiting and selecting employees with good emotional intelligence.

This study contributes to the growing literature on AI by elucidating the mediating roles of job insecurity and emotional exhaustion in the relationship between AI awareness and physical and psychological withdrawal behavior. This study also makes a significant step forward in examining the moderating mechanisms of emotional intelligence in attenuating the effects of AI awareness on job insecurity, emotional exhaustion, physical and psychological withdrawal behavior.

The study investigates determinants of willingness to pay (WTP) for laser land leveling (LLL) technology, its demand heterogeneity across individual farmers and plot characteristics and the technology's empirical impact on paddy productivity.

The study applies the Becker-DeGroote, Marschak style to elicit the WTP for LLL technology and the Cragg model to examine the determinants of the WTP to capture both the demand decision and affordability. The randomized controlled trials (RCT) are incorporated with a production function model to analyze the technology effects on paddy productivity.

The Cragg model finds that the key demographic and behavioral traits such as age, extension services and risk acceptance significantly influence the adoption decision; however, the plot area, bank and financial capacity become predominant factors in the adoption affordability. The LLL treatment effect results in a statistically significant increase in paddy yield of 6.48%, equivalent to 492,138 kg ha^-1.

The analysis underscores the factor complexity, illustrating that the LLL-promoting interventions need to address both the adoption barriers and the enablers for greater affordability. A composite of climate-smart agricultural programs should be employed to facilitate the LLL adoption. The empirical evidence highlights the positive effect on agricultural productivity, potentially offering a significant boost to output and farmer income.

The study contributes to existing literature by analyzing the heterogeneous demand for LLL technology with two distinguishable features of the paddy mono-cropping system and land fragmentation and by incorporating the RCTs alongside a production function for the effects on paddy productivity.