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This paper aims to examine the different types of communication mechanisms in motivating the use of halal-based apps among Brunei Muslim students in higher education institutions abroad.

Using a convenience sampling procedure, 100 online structured questionnaires were accumulated from various higher education institutions abroad with a 60% response rate from Brunei Muslim students. Descriptive analysis, Binomial Logit and the Binomial Probit model were used to test different types of communication mechanisms in motivating the use of halal-based apps among Brunei Muslim students studying abroad. Demographic profiling such as gender, age, university programs and length of the program was also considered in the study.

Based on the statistical analyses, the word-of-mouth (WOM) mechanism is significant and more effective in influencing halal-based app usage among Muslim students abroad. Moreover, halal-based app usage with the combination of WOM mechanism and social media platform play a vital role in spreading halal awareness.

The sample was taken from random higher educational institutions abroad and respondents were selected using convenience sampling. Therefore, it may not be fully representative of the population of Brunei Muslim university students studying abroad. Second, there may also be missing variables that have not been considered in the study.

This study generates important insights from Muslim consumers on halal-based app usage. Stakeholders can integrate halal-based apps with digital word-of-mouth and social media interfaces to promote halal awareness and halal-based app usage effectively.

This research adds to the current limited knowledge of halal-based app usage among Brunei Muslim university students abroad.

During the past decade, marketing literature has focused on investigating the dark side of consumer emotions and their behavior. This demands further research for a more in-depth understanding. Hence, drawing on affective events theory, this study aims to examine employee incivility (rude and poor behavior) and its consequences on brand hate. Furthermore, the authors also introduced perceived justice as a moderator to buffer the impact of brand hate.

A scenario-based survey was used to collect data from 212 consumers from the airline industry. Structural equation modeling was performed through SmartPLS.

Findings revealed that employee incivility instigates brand hate. Results further showed that attitudinal brand hate influences brand opposition and detachment, whereas behavioral brand hate only influences brand detachment. Additionally, perceived justice moderates the negative relationship between employee incivility and brand hate. Overall, the results showed that employee incivility can trigger brand hate, and service recovery can reduce the negative impact of employee behavior on brand hate in the aviation sector.

This study contributes to brand hate and service recovery literature.

This study provides deep insights into how employee behavior can cause brand hate and how recovery strategies can help buffer its impact.

In the existing literature, limited studies have focused on organizational factors instigating brand hate. To the best of the authors’ knowledge, this study is the first to associate employee incivility and brand hate.

This study investigates how employees' experience of resource-depleting workplace loneliness may steer them away from performance-enhancing work efforts as informed by their propensity to engage in negative work rumination. It also addresses whether and how religiosity might serve as a buffer of this harmful dynamic.

The hypotheses tests rely on three-round survey data collected among employees who work in various organizations in Pakistan – a relevant country context, considering the importance of people's religious faith for their professional functioning and its high-uncertainty avoidance and collectivism, which likely make workplace loneliness a particularly upsetting experience.

An important channel through which a sense of being abandoned at work compromises job performance is that employees cannot “switch off” and stop thinking about work, even after hours. The role of this explanatory mechanism is mitigated, however, when employees can draw from their religious beliefs.

For human resource (HR) managers, this study pinpoints a notable intrusion into the personal realm, namely, repetitive thinking about work-related issues, through which perceptions of work-related loneliness translate into a reluctance to contribute to organizational effectiveness with productive work activities. It also showcases how this translation can be subdued with personal resources that enable employees to contain the hardships they have experienced.

This study helps unpack the connection between workplace loneliness and job performance by detailing the unexplored roles of two important factors (negative work rumination and religiosity) in this connection.

Studies on the negative aspects of consumer–brand relationships have received increasing attention in academia, but most research on this phenomenon is not focused on services. On the other hand, the literature consistently demonstrates evidence that gender affects consumer behavior. In this context, this study aims to unprecedentedly identify the antecedents of brand hate and the effects of consumer gender across different service sectors.

This research compares the results of two studies with service companies. The first was accomplished with 307 consumers of mobile phone operators, and the second study was performed on 450 higher education students. The data were analyzed using structural equation modeling.

In both studies, females showed greater importance for ideological incompatibility than males. This suggests that females are more sensitive to moral issues and ethical behavior than males. As for males, negative experience is the most relevant antecedent of brand hate in both samples. However, when age is checked, the results indicate that younger males develop more brand hate than older males. This does not happen with females.

This study demonstrates gender differences and compares two samples applied in different service sectors: low-technological and high-touch consumer interactions. The results show that the antecedents of brand hate for males and females in the service sector differ. This study also points out that older males present a different behavior when compared to younger males, which does not happen with females.

The purpose of this study is to develop a typology of brand haters, depending on their coping processes to the different stressful consumption situations, and associate these hate profiles with their corresponding psychological traits.

The paper uses a mixed methodology composed of two phases, a qualitative and a quantitative one, conducted simultaneously. The aim of the qualitative study is to define clusters of the antecedents and consequences of brand hate and better understand the coping responses of brand haters. This phase uses the OMIE (Multi-Image Elicitation) tool. During the quantitative phase, a series of multiple correspondence analyses (MCAs) allows characterizing and mapping each segment of brand haters according to their personality traits and the coping processes identified during the qualitative phase.

Depending on their motives and the consequences of their brand hate, we identified three distinct types of brand haters. First, rational haters are particularly sensitive to the brand’s deceptive nature, leading to deep feelings of disappointment and efforts to avoid the brand. Next, hostile haters express an active form of hate driven by unauthentic brand practices or ideological reasons (e.g. exploitation of children), often with a focus on revenge. Lastly, threatened haters experience both passive and active forms of brand hate, stemming from perceived physical and mental threats that extend beyond individual complaints to broader societal issues. In terms of psychological profiles, our findings suggest that rational haters may exhibit extraverted and sophisticated personalities. Hostile haters, on the other hand, are associated with conscientious personality traits. Finally, threatened haters are characterized as agreeable and creative.

The paper uses a unique approach to map hater profiles with their coping responses and psychological traits. Additionally, the mixed methodology employed in this research contributes to its originality.