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Despite an abundance of literature regarding the motivations of sport and entertainment managers to adopt environmentally sustainable practices (ESPs) within their venue, there is little offered on which particular stakeholders motivate such action. This study examined the venues which host such events to identify the stakeholders who influence the adoption of ESPs, their specific roles and to highlight salient stakeholders who primarily motivate ESP adoption.

Guided by stakeholder theory as a framework for analysis, a qualitative study was employed which consisted of sixteen semi-structured interviews with venue personnel including presidents, general managers, operations directions and recycling coordinators. Participants were asked to discuss their venue’s management structure, stakeholder relations and ESPs.

Internal stakeholders – particularly ownership and operations personnel – were salient stakeholders motivating ESP adoption, but the most unique stakeholder identified was that of a motivated “doer” from no particular role who simply possessed the power, legitimacy and urgency to act on ESPs. Thus, there was no single, identifiable stakeholder role to champion ESPs so much as there was a motivated, normatively legitimate stakeholder who wanted to be that champion.

This research contributes to the growing sport ecology literature and is the first to present the idea of a non-particular, doer stakeholder to champion ESPs within this industry rather than one with a more defined role within organizational structure.

Mangrove forests are one of the most bio-diverse and productive wetland environments on earth. However, these unique tropical forest environments that occupy coastal areas are among the most threatened habitats globally. These threats include logging, conversion of land for agriculture and mariculture and degradation due to pollution over the past 50 years. The large population of resilient mangroves occupying the Turneffe Atoll area in Belize faces growing anthropogenic threats such as permanent clearing of land for housing, infrastructural development and pollution and natural factors (climate change). Given the few formal studies done to evaluate mangrove resilience at Turneffe Atoll, the purpose of this study was to evaluate mangrove resilience and nursery functions in the Turneffe Atoll Marine Reserve (TAMR).

Mangrove fish abundance and forest structure was assessed by means of a visual census and the point-centred quarter method (PCQM) for 11 sites that span across conservation and general use zones.

This study found that the more resilient mangroves (lower vulnerability ranks, higher standing biomass and higher fish biomass and abundance) exist in general use zones and warrant the need for improved mangrove conservation measures for these areas by Turneffe Atoll Sustainability Association (TASA).

Limitations of the methods for data collection included accessibility within mangrove forests stands when establishing PCQM, observer bias among data collectors, sites without surrounding mangroves were not captured to serve as a true control group and poor visibility underwater affected the estimation of fish species and size. The timeline for this research was only three months based on available funding, and no follow-up study was done to make a true comparison.

The findings of this research have a guiding role in the formulation of conservation measures such as better waste management, a robust framework for mangrove management, a communication strategy to guide public awareness and long-term monitoring surveys.

Artificial intelligence (AI) allows the brand to co-create value with young customers through mobile apps. However, as many brands claim that their mobile apps are using the most updated AI technology, young customers face app fatigue and start questioning the authenticity of this touchpoint. This paper aims to study the mediating effect of authenticity for the value co-creation of AI-powered branded applications.

Drawing from regulatory engagement theory, this study conceptualize authenticity as the key construct in customers’ value experience process, which triggers customer value co-creation. Two scenario-based online experiments are conducted to collect data from 444 young customers. Data analysis is performed using ANOVA and Process Hayes.

The results reveal that perceived authenticity is an important mediator between media richness (chatbot vs AI text vs augmented reality) and value co-creation. There is no interaction effect of co-brand fit (high vs low) and source endorsement (doctor vs government) on the relationship between media richness and perceived authenticity, whereas injunctive norms (high vs low) strengthen this relationship.

The finding provides insights for marketing managers on engaging young customers suffering from app fatigue. Authenticity holds the key to young customers’ technological perceptions.

This research highlights the importance of perceived authenticity in encouraging young customers to co-create value. Young customers consider authenticity as a motivational force experience that involves customers through the app’s attributes (e.g. media richness) and social standards (e.g. norms), rather than brand factors (e.g. co-brand fit, source endorsement).

This study proposes a framework that demonstrates how the perceived value of augmented reality (AR) shopping influences the formation of psychological ownership of product and technology. The mediating role of flow experience and the moderating role of perceived control are identified.

An online survey study recruiting 480 participants who experienced AR shopping was conducted to test the hypotheses.

Functional value is negatively related to psychological ownership of product and technology whereas emotional value shows opposite effects. Flow experience mediates the relationships between functional/emotional value and psychological ownership of product and technology. Perceived control moderates the relationship between emotional value and flow experience, as well as the relationship between functional/emotional value and psychological ownership of product and technology.

The findings suggest the importance of AR’s functional and emotional values in developing psychological ownership of product and technology. To mitigate the negative effect of functional value, AR designers should focus on creating emotionally engaging apps that induce a flow experience, thereby enhancing psychological ownership. Furthermore, AR apps should be designed to empower users with a sense of control in the AR experience.

This research contributes to the AR and psychological ownership literature. It introduces a model that can explain both the formation of psychological ownership of product and psychological ownership of technology, thereby expanding the current understanding. By adding perceived values as antecedents of psychological ownership, it enriches the psychological ownership literature. Moreover, it enhances the flow experience literature by demonstrating the role of flow experience in the formation of psychological ownership of product and technology.

This study aims to analyse the trend of publication in the field of psychological ownership (PO) in marketing by looking at the previous research papers. The research pinpoints the key concepts, methodology, analytical approach and the structure of PO that could open up future research path in this area of research.

This paper provides a bibliometric analysis of PO in marketing by using performance analysis and science mapping with data extracted from Scopus database using VOSviewer software.

Results show the trend of publications in the field of PO and found out the main themes related to the PO and also provide future research avenues for further exploration by scholars.

The study could help researchers, firms and marketers to predict functioning of customer’s mind and their decision-making, thus enabling organizations to create a strong targeted marketing strategy to attract and engage customers.

The present study provides a bird’s view of psychological ownership in marketing context by applying bibliometric analysis tool. Also, the rigorous literature investigation links and integrates isolated diverse knowledge of PO that aids in developing meaningful new insights for firms and marketers.

The purpose of this paper is to examine the impact of affiliate marketing strategies as a tool for increasing customers' engagement and vulnerability over financial services. This is attempted by examining the connection between affiliate marketing factors and customers' brand engagement and vulnerability metrics.

The authors developed a three-staged methodological context, based on the 7 most known centralized payment network (CPN) firms' website analytical data, which begins with linear regression analysis, followed by hybrid modeling (agent-based and dynamic models), so as to simulate brand engagement and vulnerability factors' variation in a 180-day period. The deployed context ends by applying the cognitive modeling method of producing heatmaps and facial analysis of CPN websites to the selected 47 vulnerable website customers, for gathering more insights into their brand engagement.

Throughout the simulation results of the study, it becomes clear that a higher number of backlinks and referral domains tend to increase CPN firms' brand-engaged and vulnerable customers.

From the simulation modeling process, the implication for backlinks and referral domains as factors that enhance website customers' brand engagement and vulnerability has been highlighted. A higher number of brand-engaged website customers could mean that vulnerable categories of customers would be impacted by CPNs' affiliate marketing. Improving those customers' knowledge of the financial services utility is of utmost importance.

The outcomes of the research indicate that online banking service providers can increase their customers' engagement with their brands by adopting affiliate marketing techniques. To avoid the increase in customers' vulnerability, marketers should aim to apply affiliate marketing strategies to domains relevant to the provided financial services.

The paper's outcomes provide a new approach to the literature, where the website customer's brand engagement comes out as a valuable metric for estimating online banking sector customers' vulnerability.