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This article aims to unfold digital servitization by exploring the key resources and resource orchestration (i.e. resource configuration and interaction).

This article conducted an explorative two-stage research strategy of Chinese servitized manufacturers using a preliminary case study and fuzzy-set Qualitative Comparative Analysis (fsQCA) design. The data collection was conducted between 2016 and 2021.

This article identifies five key resources – radical, complex technological resources, complementary, specific market resources and digital resources – and their configurations – leveraging market opportunities, leveraging innovation integration and leveraging resource advantages – to facilitate servitization in the digital age. The findings underscore the interaction between technological and market resources as well as the role of digital resources in promoting the servitization journey.

This article contributes to the understanding of servitization in the digital context by examining the key resources and their interactions involved. It builds upon the configurational logic of servitization, expanding the existing framework in the digital context and highlighting the significance of technological and market resource orchestration and interaction in servitization research. Moreover, the paper contributes through its exploratory two-stage approach, going beyond a conceptual understanding of servitization by focusing on both the factors that enable servitization (WHAT) and the configurations that lead to servitization (HOW). Additionally, the article investigates the attributes of resources as lower-level components, addressing the need to explore the micro-level practice of resource realignment. By providing clarity on the configurations of servitization, the paper offers practical guidelines for practitioners on how to effectively utilize resources and benefit from digital servitization.

The COVID-19 pandemic has influenced entrepreneurial behaviour, including creative industries that have been negatively impacted due to the loss of patrons constrained by movement restrictions. This crisis has led to the failure of many small and medium-sized enterprises (SMEs) and an increase in unemployment. These challenges led to the rapid development of e-commerce and created new business models and firms, which has promoted the development of the economy. Increased marketing channels have become an emergent trend. Facing this challenge, talent development is the most critical factor for scientific and technological innovation, and innovation-driven entrepreneurship is essential in building such talent. The cultivation of innovative talents has become a critical mission of Chinese national education policies. This study analyses the effects of entrepreneurship education (EE) on innovative talent training models using a mixed-method methodology. The study identifies two dimensions of EE, namely institutional environment (IE) and supporting infrastructure (SI), having a significant direct effect on student’s innovation capability. The results highlighted learning institutions should combine innovation-driven entrepreneurial ecosystem cultivation with EE programmes, while strengthening support of IE and infrastructure that enhances the student’s innovation practice ability with both human and social capital. Furthermore, practice-oriented innovative EE should be encouraged to enhance innovation capability in the new economic environment.

The purpose of this study is to present the relationship between family support factors and Chinese college students’ online-startup thinking on live streaming platforms. Considering China's specific online entrepreneurial environment, this paper divides Chinese college students’ online-startup thinking according to the liberal–conservative thinking theory. This study classifies family support factors based on the tangible–intangible resource division theory. Different tangible and intangible factors have different impacts on their online-startup thinking.

This study tests 588 samples based on the partial least squares path modelling and variance-based structural equation modelling. This study promotes importance-performance map analysis to explore additional findings of influencing factors and provide suitable suggestions for Chinese college students and related departments.

Tangible family support factors, such as labour resources support, and intangible family support factors, such as verbal encouragement, can positively enhance Chinese college students’ liberal thinking to online-startup and decrease their conservative thinking. Meanwhile, according to importance-performance map analysis results, verbal encouragement from the intangible unit instead of financial resource support from the tangible unit has a higher total effect and performance on Chinese college students’ liberal thinking and conservative thinking.

This study draws on psychology research based on Chinese college students’ unique entrepreneurial mentality. This paper divides Chinese college students’ thinking in online-startups into liberal thinking and conservative thinking based on the liberal–conservative thinking theory. Meanwhile, according to the feature of Chinese family support factors, this paper classifies various elements based on the tangible–intangible resource division theory, which is helpful for scholars to understand that the student perceptions of the value of family support are critical to the success of the online-startup.

How an entrepreneurial organisation sets the problem space determines the future venturing mode. However, the factors that contribute to differences in problem space are still not well-developed. Based on sensemaking theory, this study explores the influence mechanism and boundary conditions of organisational sensemaking on effectual problem setting.

The study is based on survey data from 162 entrepreneurial organisations in China. Hierarchical regression is used for analysing the data and testing the hypotheses.

Organisational sensemaking has a negative effect on effectual problem setting and a positive impact on outside-in entrepreneurial marketing capability; outside-in entrepreneurial marketing capability has a negative effect on effectual problem setting; outside-in entrepreneurial marketing capability plays a partially mediating role in the relationship between organisational sensemaking and effectual problem setting. Organisational size negatively moderates the relationship between organisational sensemaking and outside-in entrepreneurial marketing capability. It also negatively moderates the indirect effect of organisational sensemaking on effectual problem setting through outside-in entrepreneurial marketing capability.

First, this study contributes to the research on effectual problem setting by introducing organisational sensemaking as an antecedent. Second, this study extends the literature on organisational sensemaking by showing how organisational sensemaking affects entrepreneurial uncertainty, instead of treating uncertainty as an exogenous shock. Third, this study introduced the outside-in entrepreneurial marketing capability to reveal the mediating mechanism between organisational sensemaking and effectual problem setting.

This paper aims to reveal the role of two theories that impact seniors’ entrepreneurial intentions. Both the socioemotional selectivity theory (SST) and the self-determination theory (SDT) re-shape seniors’ intentions to create entrepreneurial opportunities and activities after they retire.

This paper uses secondary data resources for developing the research concept, which might leverage seniors’ ultimate goal of creating entrepreneurial activities. A comprehensive past-paper analysis was performed. One hundred papers were initially considered for inclusion in this research. However, after a rigorous synthesisation process, 80 publications were selected for further analysis.

This paper presents an investigation of seniors’ entrepreneurship, with a specific emphasis on the SST and the SDT. It suggests potential models that could gauge senior entrepreneurs’ propensity to engage in entrepreneurial endeavours to support the socioeconomic advancement of society. Furthermore, this research discussed the limitations of the enlightening concepts presented to scholars and decision-makers.

The originality of this paper is illuminated by its idea of integrating two theories (the SST and the SDT), suggesting that these theories can possibly better observe senior entrepreneurs’ intentions in creating an entrepreneurial venture after they retire.

This study aims to evaluate the impact of several factors on the continuance participation intention of service providers in the sharing economy business model, i.e. food delivery application (FDA) service.

Based on primary data collected from 282 service providers, this study used partial least squares structural equation modeling (PLS-SEM) to validate measurement scales and the proposed model.

The SEM analysis revealed that service providers’ intention to continue participating was influenced by perceived social benefit, perceived economic benefit and the corporate image of the service enabler. Notably, the relationship between perceived social benefit and continuance participation intention is moderated by the service enabler’s corporate image. Furthermore, this study identified four antecedents that impact on perceived benefit of service providers, namely, market attractiveness, and marketing capabilities of service enabler, delivery quality and customers’ positive affective response. However, the effect of marketing capabilities of the service enabler on perceived economic benefit was found to be irrelevant.

This study enriches the authors’ understanding of the factors that promote service providers’ intention to continue participating in the sharing economy business model, particularly within the context of FDAs. Based on the findings, the study offers both theoretical and practical implications for service enablers, policymakers and technology providers to enhance stakeholder engagement in the sharing economy business model.