Search results

Consumers nowadays are no longer bystanders in the process of production but are proactive collaborators with the power to co-create value with brands. This study aims to explore the impact of social commerce on the co-creation process of brand value in a social commerce setting.

A questionnaire survey was conducted online to gather 300 eligible responses. The data were empirically validated using the partial least squares structural equation modelling (PLS-SEM) method.

The results indicated that brand engagement (BEN) is vital to brand co-creation (BCC) in social commerce, which could be driven by social-hedonic value (SHV) and social information sharing (SIS).

This study stresses the influence of consumer autonomy in the process of BCC by probing the role of SIS. Moreover, by considering the prevailing trend in social media, this study offers a nuanced perspective on the values of social commerce from the viewpoint of SHV.

This study may serve as a useful guide for practitioners to improve their digital outreach strategy on social commerce to forge stronger relationships, encourage further engagements and promote value co-creation within their brand community.

This examines the effect of relationship quality (RQU) and BEN on BCC through a relational viewpoint.

This chapter explored health and safety considerations in stealth construction, emphasising the integration of advanced technologies and innovative practices. It commences with a general introduction, followed by a historical overview of safety practices in the construction industry, highlighting the evolution of a safety culture. The chapter examined various health and safety management techniques, including policy formulation, safety training programs, and job safety analysis. Additionally, it discussed current trends such as wearable technology, IoT, VR/AR, and predictive analytics. The unique requirements of stealth construction are addressed, focusing on building cross-section design, visibility, application of radio frequency emission and countermeasures. Finally, it presents a comprehensive approach to achieving stealth construction, emphasising environmental protection, safety, speed, economy, and aesthetics, and provides practical examples to illustrate these concepts.

The launch of ChatGPT has brought the large language model (LLM)-based generative artificial intelligence (GAI) into the spotlight, triggering the interests of various stakeholders to seize the possible opportunities implicated by it. Nevertheless, there are also challenges that the stakeholders should observe when they are considering the potential of GAI. Given this backdrop, this study presents the viewpoints gathered from various subject experts on six identified areas.

Through an expert-based approach, this paper gathers the viewpoints of various subject experts on the identified areas of tourism and hospitality, marketing, retailing, service operations, manufacturing and healthcare.

The subject experts first share an overview of the use of GAI, followed by the relevant opportunities and challenges in implementing GAI in each identified area. Afterwards, based on the opportunities and challenges, the subject experts propose several research agendas for the stakeholders to consider.

This paper serves as a frontier in exploring the opportunities and challenges implicated by the GAI in six identified areas that this emerging technology would considerably influence. It is believed that the viewpoints offered by the subject experts would enlighten the stakeholders in the identified areas.

This paper aims to examine a range of factors that may influence the intention of ultra-micro-SMEs in Indonesia in choosing the type of microfinance facilities in the case of getting better offerings.

Drawing from the theory of planned behavior (TPB) framework, religious elements factors include religious leader endorsements, religiosity and Sharia compliance, whereas socially/commercially driven factors include social and rational sociodemographic indicators. Data was obtained from 319 ultra-micro-SMEs in emerging economies such as Indonesia, and structural equation modeling was used to analyze the survey data.

The findings reveal that commercial aspects, as rational variables, have a negative influence on the intention to switch from Islamic to conventional microfinancing. On the contrary, social influence from peers and family positively influences the intention to switch from Islamic to conventional microfinancing. Religious aspects, however, have no influence on the intention to switch or actual switching behavior from Islamic to conventional. Intention to switch was shown to positively influence actual switching behavior as per the prediction of the TPB.

There is a lack of research on the choice or behavior of ultra-micro-SMEs when deciding whether to use Islamic or conventional microfinance. This study enriches the literature by providing empirical evidence on the factors affecting this choice-making.

Drawing on the health belief model and affective events theory, the main objectives of this study are to: (1) analyze which health beliefs about COVID-19 (probability, seriousness and worry) trigger feelings of social isolation; (2) investigate whether psychological capital buffers the escalation of social isolation and (3) analyze the role of the feelings of social isolation as a mechanism that yields drawbacks on mental health, life satisfaction and performance.

Data came from two waves of online surveys administered to 678 employees of a private university in Mexico.

Results of structural equation modeling showed that beliefs of worry of getting COVID-19 trigger social isolation feelings, which, in turn, yields drawbacks on mental health, life satisfaction and performance (i.e. task, creative and organizational citizenship behavior). Moreover, psychological capital buffers the increases in feelings of social isolation generated by beliefs of the COVID-19 severity.

This study provides insightful recommendations for handling future events that might imply social restrictions as a measure of contagion containment.

We contribute to Affective Events literature by linking it to the health belief model. A main criticism of affective events theory is its exogenous blindness and lack of attention to how affect reactions are triggered at work. We address this limitation by bridging health belief model and affective events theory to show what specific health beliefs of COVID-19 produce affects and behavioral reactions in employees.

Drawing on the tenets of institutional theory, the purpose of this study is to examine the impact of Confucianism on technology for social good, while also considering the moderating influence of extrinsic informal institutions (foreign culture) and intrinsic formal institutions (property rights).

This study constructs a comprehensive database comprising 9,759 firm-year observations in China by using a sample of Chinese A-share listed firms from 2016 to 2020. Subsequently, the hypotheses are examined and confirmed, with the validity of the results being upheld even after conducting endogenous and robustness tests.

The findings of this study offer robust and consistent evidence supporting the notion that Confucianism positively affects technology for social good through both incentive effect and normative effect. Moreover, this positive influence is particularly prominent in organizations with limited exposure to foreign culture and in nonstate-owned enterprises.

The findings contribute to the literature by fostering a deep understanding of technology for social good and Confucianism research, and further provide a nuanced picture of the role of foreign culture and property rights in the process of technology for social good in China.

The emerging live streaming technology has provided a novel means for streamers to interact with viewers, allowing for synchronous and vivid demonstrations of products for sale. However, individual streamers as sellers still struggle to improve sales in their live stores. Drawing upon flow theory, our study proposes and tests a moderated-mediation model that explores (1) the indirect influences of telepresence and social presence as two important live streaming affordances on viewers’ purchase intentions through the immersive state of flow and (2) the dynamic contingency embedded in the indirect relationships between presence and purchases through flow as created by mindfulness.

We collected survey data from 251 experienced consumers of a three-year Kuaishou store run by an Inner Mongolian singer in China. We applied a covariance-based structural equation modeling approach to examine the first-stage moderated-mediation model.

Our results show that viewers’ flow state mediated the effects of telepresence and social presence on purchase intentions of both virtual gifts and physical products. Additionally, mindfulness toward live streaming strengthened the mediation effect of flow on the relationship between telepresence and purchase intentions but weakened its mediation effect between social presence and purchase intentions.

Our study not only expands the existing knowledge on live commerce but also systematically addresses the theoretical tension between flow and mindfulness as two important user states that coexist in the live commerce context. Our findings also reveal practical implications for streamers, managers and designers of live commerce.

Family cues are widely used in interactive marketing because they appeal to a broad demographic, engaging consumers across different ages and life stages. This research aims to investigate whether and how family motivation, induced by exposure to family-related cues in marketing, influences consumers’ self-control behavior.

Seven studies – including one field experiment, five online experiments and one study analyzing secondary data – robustly support the hypothesis that family motivation enhances self-control by fostering a stronger future orientation. The main effect was tested through both field and online experiments. The mediating role of future orientation was explored using measured mediation as well as a process-manipulation approach. Additionally, we identified a boundary condition for this effect. Finally, real-world evidence for the proposed relationship was demonstrated through an analysis of secondary data from a large-scale, nationwide general social survey.

This research shows that family motivation enhances future orientation, which in turn promotes self-control. Furthermore, this relationship is moderated by a live-in-the-moment belief.

Marketing appeals emphasizing family should be directed toward services and products that are not seen as indulgent. Furthermore, we provide policymakers with a simpler alternative to traditional long-term self-control training by promoting self-control behavior through the activation of family motivation.

To the best of our knowledge, this research is the first to examine the impact of family motivation on consumer behavior. We also contribute to the self-control literature by identifying a new antecedent to self-control.

As project managers are in the central position of sustainable project management (SPM), their competencies become an important factor that affects the outcome of SPM. However, literature lacks a clear description of the project manager competence system required by SPM. The purpose of this study is to explore what competencies are required by sustainable project management and analyze the hierarchy and attributes of these competencies.

Aiming to address the problem, several methods were applied in this study. First, with a literature review, semi-structured interviews and Delphi technology, 23 project manager competencies required by SPM are identified. Second, the fuzzy interpretive structural modeling–matrix impact cross-reference multiplication applied to classification (FISM–MICMAC) method is used to analyze the data from 21 experienced project managers in the construction industry, revealing the hierarchy and attributes of the project manager competency system required by SPM.

The results indicate that the project manager competency system required by SPM includes nine micro levels. According to the nature of the competencies, these nine levels can be summarized into five macro levels. Furthermore, all competencies can be divided into three categories: independent, autonomous and dependent.

This study not only provides project managers and scholars with a further understanding of project manager competencies but also helps contractors make informed and objective judgments in the selection and/or appointments of project managers who have the appropriate competencies for SPM.

This study aims to investigate how individual career management (ICM) affects career success in Chinese organizations. Leader emergence was examined through the theoretical lens of implicit leadership theory as a mediating mechanism of this relationship. In addition, leadership self-efficacy and organizational warmth were analyzed jointly as boundary conditions strengthening the relationship between ICM and leader emergence.

To avoid common method bias, the authors adopted a three-wave data collection with a one-month lagged design. A total of 765 questionnaires were distributed and 424 usable questionnaires were collected. Mplus version 8.3 was used to test the hypothesized relationships.

Findings indicated that ICM is positively related to subjective career success and objective career success via leader emergence. Moreover, leadership self-efficacy and organizational warmth jointly moderate the relationship between ICM and leader emergence.

Based on implicit leadership theory, this study identifies leader emergence as a critical mechanism explaining the positive impact of ICM on career success in the Chinese context. Lastly, results stress the simultaneous need for leadership self-efficacy and organization warmth, which can promote high-ICM employees to emerge as leaders.