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Distance has been a core concept and issue in international business and management research. While scholars argue that distance through internationalization is increasing costs, distance is also associated with positive implications such as the integration of more diverse knowledge. Still, many firms struggle to manage distance effectively and efficiently in their multinational contexts. The purpose of this study therefore is to propose Open Strategy – increasing transparency and inclusion in the strategy process – as an attractive concept for managing distance.

This is a conceptual paper where the authors introduce Open Strategy to the IB community.

The authors argue that opening the strategy of multinational enterprises, enables firms to leverage diversity by re-combining the firms diverse and distant knowledge. It also reduces distance by moving beyond formal mechanisms of control and coordination to improve joint understanding, cooperative commitment and strategy implementation. The framework shows how firms can move beyond established dogmas in international business research by rendering their strategy processes more open.

Leveraging the Open Strategy literature, the authors are able to find a way to respond to the challenge of increasing distance, in fact even arguing that distance can be beneficial if framed as diversity.

The aim of this paper is to explore how multi-national corporations (MNCs) can effectively adopt artificial intelligence (AI) into their talent acquisition (TA) practices. While the potential of AI to address emerging challenges, such as talent shortages and applicant surges in specific regions, has been anecdotally highlighted, there is limited empirical evidence regarding its effective deployment and adoption in TA. As a result, this paper endeavors to develop a theoretical model that delineates the motives, barriers, procedural steps and critical factors that can aid in the effective adoption of AI in TA within MNCs.

Given the scant empirical literature on our research objective, we utilized a qualitative methodology, encompassing a multiple-case study (consisting of 19 cases across seven industries) and a grounded theory approach.

Our proposed framework, termed the Framework on Effective Adoption of AI in TA, contextualizes the motives, barriers, procedural steps and critical success factors essential for the effective adoption of AI in TA.

This paper contributes to literature on effective adoption of AI in TA and adoption theory.

Additionally, it provides guidance to TA managers seeking effective AI implementation and adoption strategies, especially in the face of emerging challenges.

To the best of the authors' knowledge, this study is unparalleled, being both grounded in theory and based on an expansive dataset that spans firms from various regions and industries. The research delves deeply into corporations' underlying motives and processes concerning the effective adoption of AI in TA.

This paper aims to delineate the nature of the costs associated with the diffusion of brand posts. Since cost is an essential component of customer lifetime value, this research also aims to identify factors that impact consumer engagement (CE) with brand posts.

This study conceptualize marginal cost of CE as the ratio of a unit change in cost for a unit change in CE – this ratio is conceptualized for a paid brand post compared to an organic brand post. The authors present a theoretically grounded simulation method that analyzes the relative impact of several factors that influence CE with brand posts. By using an agent-based simulation model, the method presented in this paper helps explain the relative impact of four factors on CE with brand posts on social media.

The authors explain four factors that influence the diffusion of CE with a brand post – promotion-related (i.e. whether it is paid vs organic), network-related, user-related and active periods. The authors also show that the effectiveness of paid posts vs organic posts attributed to a better audience assembled by the seeding algorithms dissipates after the initial stages of diffusion. These findings indicate that paid posts are effective vs organic posts in large part due to higher exposure than due to the efficiency of the algorithms to assemble nodes that are likely to engage with the post.

An agent-based model details the impact of several factors that influence the effectiveness of paid and organic posts and presents methods to analyze the impact of these factors that have implications for theory.

The authors address the difficulty in ascertaining the effectiveness of paid posts by proposing a metric – marginal cost of engagement, defined as the incremental cost incurred by the marketer in earning one additional unit of CE. Since the costs incurred on paid and organic posts differ only on variable components, the marginal cost of engagement presents a way to benchmark paid posts against organic posts, which is very useful for managers in ascertaining the amount to spend on paid posts on social media.

There is little prior research on the costs involved in the diffusion of brand posts on social media. Identifying specific factors that impact costs is valuable for theory and practice.

The outbreak of the COVID-19 pandemic led to the rise of online learning in Hong Kong. Online learning was identified as the only solution to meet students’ learning needs in the higher education sector during this chaotic period. This research aims to explore students’ perceptions of online teaching and learning from home under a health emergency via a comparison of undergraduate and postgraduate students’ experiences.

A total of 174 postgraduate students and 286 undergraduate students in various universities and colleges in Hong Kong were surveyed in this study.

The results show that postgraduate students generally gave more positive feedback on individual and environmental prerequisites, alongside pedagogical and institutional support, and were more motivated in online classes as compared to undergraduate students. Undergraduate students considered the shift to online education in light of the COVID-19 pandemic to be timely and rated their level of discipline with respect to online learning higher than did postgraduate students.

This study enables educators to better understand the first-hand experiences of students across different levels of study in Hong Kong, as well as to examine the possibility of establishing online education as a more prevalent mode of study in the future. The COVID-19 pandemic has educated us on the significance of being well-prepared to ensure quality education continues when emergencies and disturbances arise.