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Choosing the proper selling format for online retail has long been a critical issue for many platforms to consider, whereas the emergence and popularity of live-streaming have had a massive impact on the platform's business. As a result, selecting the suitable operating strategy for the live channel has become another critical issue for platforms. In such a context, what will be the impact of live-streaming on selling formats?

In order to explore these issues, we identified two selling formats (wholesale reselling or agency selling) as well as two operating strategies (introduce or discard). Thereby, four channel-structures are constructed, namely the reselling-discard model (WN), the reselling-introduce model (WL), the agency-discard model (AN), and the agency-introduce model (AL). We comprehensively compare how different structures affect stakeholders' interests, consumer surplus, and social welfare through equilibrium analyses.

These results help clarify the impact of critical factors (e.g. self-effort attribute, cross-effort attribute, and commission ratio) on the choice of models. We find that regardless of the selling agreement between the manufacturer and the platform, the introduction of a live store is necessary; specifically, when the commission ratio is high, the platform's optimal decision is first to sign an agency agreement and then apply live selling (AL); conversely, when the commission ratio is low, the platform's optimal strategy is first to enable the live channel and then to select the reselling format (WL), together, this also reveals, from a theoretical perspective.

Our study includes the dual analysis of selling formats and channel operations, considering the inherent dual attributes of service efforts and the external competitive environment.

Although researchers have carried out considerable work on organizational citizenship behavior (OCB), the questions of whether and how adopting a positive leadership style leads subordinate employees to engage in interpersonal citizenship behavior (ICB) remain, thus far, unanswered. To address this research gap, this study aimed to uncover the possible underlying mediation mechanism.

Partial least squares structural equation modeling (PLS-SEM) was used to test the research model using data collected by means of a three-wave online survey with 166 respondents.

The results indicated that the organization-based self-esteem (OBSE) of subordinate employees mediated the effect of supervisors using a positive leadership style on subordinates engaging in person-focused ICB.

The importance of positive leadership is revealed in the finding of a self-consistency-based positive spillover effect, according to which the use of a positive leadership style directly benefits subordinates by enhancing their OBSE. This subsequently motivates them to engage in person-focused ICB, which benefits their coworkers. Thus, a positive leadership style creates a positive dynamic in the workplace.

Talent is a key resource for urban development, and building and disseminating urban brands have an important impact on attracting talent. This paper explores what kind of urban brand ecology (UBE) can effectively enhance urban talent attraction (UTA). We explore this question using a novel grey quantitative configuration analysis (GQCA) model.

To develop the GQCA model, grey clustering is combined with qualitative configuration analysis (QCA). We conducted comparative configuration analysis of UTA using fuzzy set QCA (fsQCA) and the proposed GQCA.

We find that the empirical results of fsQCA may contradict the facts, and that the proposed GQCA effectively solves this problem.

Based on the theory of UBE, we identify bottleneck factors for improving UTA at different stages. Seven configuration paths are described for cities to enhance UTA. Theoretically, this study expands the application boundaries of UBE.

The proposed GQCA effectively solves the problem of inconsistent analysis and facts caused by the use of a binary threshold by the fsQCA. In practical case studies, the GQCA significantly improves the reliability of configuration comparisons and the sensitivity of QCA to cases, demonstrating excellent research performance.