Search results

The purpose of this paper is to provide an organizing lens for viewing the distinct contributions to knowledge production from those research communities addressing the impact of competitive strategy on company performance in general, and the influence of cost leadership and differentiation strategy on organizational performance in detail.

The research methodology was based on the PRISMA review, and thematic analysis based on an iterative process of open coding was analyzed and then the sample was analyzed by illustrating the research title, objectives, method, data analysis, sample size, variables and country.

The main factor that influenced the competitive strategy is strategic growth; strategic growth has a significant influence on competitive strategy. Furthermore, competitive strategy will boost firm network, performance measurement and organization behavior. In the same way, the internal goal factor will enhance organizational effectiveness. Also, a differentiation strategy will support management practice factors, strategic positions, product price, product characteristics and company performance.

This study contributes to the literature by identifying a framework of competitive strategy factors, company performance factors, cost leadership strategy factors, differentiation strategy factors and competitive strategy with global market factors. This study provides a complete picture and description of the resulting body knowledge in competitive strategy and organizational performance.

The study aims to assess the impact of disruptive frugal digital technology and small and medium-sized enterprises' (SMEs') innovation performance on the food sector in Masvingo urban, Zimbabwe. A descriptive research design was used, and quantitative data were obtained using a questionnaire survey on 50 restaurant employees and 100 customers. The empirical findings demonstrated that the performance of SMEs was significantly improved by social media, cloud computing, virtual reality (VR), augmented reality (AR), and robotics. The study concludes that disruptive digital technologies (social media, cloud computing, AR, VR and robots affect the performance of SMEs by improving food production, streamlining information transfer, and utilizing cutting-edge technical applications. This chapter recommends that the government, through those in charge of formulating policy, educate and encourage the adoption of disruptive digital technology. The application of social media, cloud computing, VR, AR, and robotics will increase local food producers' access to the market. Digitalization will have a significant effect on Zimbabwe's local food system in the future.