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This chapter explores how perceived product innovation influences brand loyalty among UK Apple users, extending the technology acceptance model. Using a quantitative approach, data were collected from 101 respondents via an online survey and analysed using SPSS. Objectives included examining the mediating role of perceived product usefulness and ease of use, exploring the relationship between product/brand attitudes and brand loyalty and assessing gender's impact on loyalty perceptions. Findings reveal a significant positive relationship among variables, with perceived product usefulness and ease of use jointly mediating the link between product innovation and attitude, affecting brand loyalty. Gender was found to have no moderating effect. The research contributes by highlighting these mediating effects and deepening understanding of product innovation's impact on loyalty. Managerially, prioritising innovation, usefulness and ease of use can enhance satisfaction and loyalty. Future research could explore additional variables to enrich understanding further.

To examine the employer brand attributes that attract students to various organisations. This paper studies the perceived importance levels of students in the context of employer brand dimensions.

This paper is based on a well-administered and structured questionnaire with survey results to test the effectiveness of the employer brand model. The researcher received a convenience sample of 416 filled questionnaires out of the 550 distributed questionnaires. Independent sample and paired sample t-tests were run to test the hypotheses.

Development value emerged as the most potent factor, whereas interest value emerged as the least favoured characteristic of an employer brand. Further analyses revealed no significant differences regarding the perceived levels of importance for dimensions of employer brand in relation to gender. Distinct significance levels are associated with various dimensions of employer brand, so companies should carefully emphasise and facilitate those dimensions. The managers could design their job advertisements to attract skilled employees based on the essential values depicted in this study.

The study contributes valuable suggestions for organisations to formulate an effective employer brand for successful recruitment strategies.

Quality of life is dependent on a healthy lifestyle and the self-care behavior of individuals. The study's purpose is to find out the determinants of individuals' self-care behavior. As such, self-care behavior is influenced by several factors that include individual knowledge, available information sources and their use, information-seeking related skills and cognitive state.

A quantitative research design followed using a questionnaire-based survey method. A total of 384 responses from the Pakistani public were collected using the convenience sampling technique. Structural equation modeling (SEM) was performed for examining the possible link between the variables.

Health literacy, Internet and social media use, and health information-seeking behavior had a direct/indirect positive impact on self-care behavior, but health anxiety had a negative impact. Health literacy and health information-seeking behavior positively mediated the relationship among Internet and social media use health anxiety and self-care.

Improving health literacy appears to be key to supporting better self-care, but it is an exploratory study, more research is required to confirm these findings. Policymakers, health professionals and information professionals should work together to improve health literacy and support informed self-care among the population.

Thus far, no previous study has examined the collective role of social media exposure, health anxiety, health literacy and health information-seeking behavior as predictors of self-care behavior. Although self-care behavior among the general population might be different compared to chronic patients, only few studies have examined the former as a unit of analysis.

The purpose of this research is to investigate the behavior of continuous hydromagnetic convective fluid within a porous medium. In this study, all fluid properties are assumed to remain constant, except for viscosity, which varies inversely with temperature. Additionally, the fluid experiences Newtonian heating, and the effects of the Dufour and Soret phenomena are considered. The study also examines how controlling constants affect the velocity, temperature and concentration profiles.

The model equations are transformed to ordinary differential equations adopting similarity transformations. The resulting coupled nonlinear differential equations are then solved numerically using the shooting method combined with the fourth order Runge-Kutta (RK-4) technique. The effects of varying parameters on the flow are presented through graphs and tables.

The consequences of supervising constants on the flow are encapsulated in charts. The findings are that the Biot number is crucial in determining the temperature distribution within a solid during transient heat transfer; a reduction in the velocity chart is experienced as the size of suction grows; the temperature distribution over the upright heated plate escalates dramatically as Dufour(Du) shot up; and a rise in fluid velocity as the Soret parameter increases. The current results are annotated in sketches for better understanding. Findings are authenticated in contrast with published works. Finally, viscosity dependent on temperature and Newtonian heating are crucial in determining the flow characteristics, heat transfer efficiency, pressure drop, flow stability and overall performance of fluid systems. Understanding and accounting for these variations are essential for the optimal design and operation of engineering applications involving fluids.

The peculiarity of the research is perusal of exploration of viscosity dependent on temperature and Newtonian heating above steady hydromagnetic convective flow in a percolating environment: Soret, Dufour consequences. To the best of authors’ understanding, problem like this has not been considered. The findings in this work will give a useful information to scientists and engineers.

This paper aims to examine the role of corporate governance (CG) in the earnings management (EM) of affiliated companies in family business groups (FBGs) listed on the Pakistan Stock Exchange (PSX), using principal–principal agency theory.

The sample of 327 nonfinancial firms of the PSX, consisting of 187 group-affiliated firms and 140 nonaffiliated firms has been used in this study for the period of 2010 to 2019. The study uses different regression models for analysis, with robustness tests of various alternative measures of EM and FBG affiliation. In addition, endogeneity is controlled with the propensity score matching method.

The findings show that EM is less prevalent in affiliated firms compared to nonaffiliated companies. The results show a negative and significant relationship between FBGs affiliated firms and EM. Moreover, the results also show a positive relationship between EM and the interaction term of the CG index and group affiliation. It refers to the fact that effective governance cannot reduce EM in affiliated companies of FBGs as well as in the nonfinancial companies of the PSX. In addition, the quality of CG is higher in affiliated companies compared to its counterpart in nonaffiliated firms. The findings support the principal–principal agency theory that CG cannot mitigate the expropriating behavior of controlling shareholders against minority shareholders by reducing EM in emerging markets due to the ownership concentration phenomenon.

This research study has implications for small investors, government agencies and regulators. The findings of the study show that CG code should make it mandatory for companies to reveal information about their complex ownership structure and ownership information about affiliated companies and directors. Furthermore, it is suggested to revisit the code of CG in the Pakistani context of principal–principal conflict instead of the agent–principal explanation of agency theory based on Anglo–Saxon countries.

This research study has contributed to the CG and FBG literature in relation to EM in idiosyncratic settings of Pakistan. One of the prime contributions of the paper is the development of a comprehensive CG index. This research study used detailed, manually collected novel data on affiliated firms of FBGs in Pakistan.

Firm community service initiatives are popular and generally seen as positive developments. However, moral licensing theory suggests engaging in community service (acting morally) can facilitate subsequent immoral behavior, which could diminish audit quality. In a series of experiments with practicing auditors, we provide evidence that voluntary community service causes moral licensing, but mandatory service (i.e., participation in a firm-wide event) attenuates moral licensing. Compared to a control group, auditors who voluntarily committed to a service activity engaged in more dysfunctional audit behavior, but auditors who were told they would be participating in a firm-directed service event did not. Our study highlights an unintended consequence of employee volunteerism, and contributes to research on audit quality, and ethical behavior in professional settings.

This paper aims to examine desirable post-adoption outcomes related to food delivery apps using the involvement-commitment model (ICM) and the boundary of (Islamic) religiosity, which is an important facet of communities in many parts of the world today. Importantly, the study provides an in-depth understanding of the boundary role of religiosity in the links between involvement, commitment, resistance to negative information and advocacy intention in relation to food delivery app use.

Data collected from 498 respondents in Saudi Arabia was used to test the research hypothesized model.

The results from the partial least squares structural equation modeling technique lend credence to past research calling for the contextualization of theories, especially since this paper find religiosity to be an important boundary condition to the ICM in relation to food delivery apps in an Arab nation.

This paper focuses specifically on the ICM and the boundary of (Islamic) religiosity. The cardinal contribution of this study, therefore, lies in the contextualization of ICM within the Arab world concerning post-adoption behavior related to food delivery apps. To the best of the authors’ knowledge, this is likely the first study to do so in the marketing, hospitality and technology-based literatures.

The advancement of medical care during the late 19th century and the rising importance of public health led to the creation of a healthcare infrastructure in Iran in the early decades of the 20th century. The study focuses on the formation of this infrastructure through the study of historical materials as well as the study of case studies built in the Gilan region in the north of Iran.

This paper begins with a review of medical, sociological and historical resources, then turns to field studies and interviews as methods to focus on the medical transformations in the Gilan region.

This study offers four key findings: First of all, most studies tend to focus more on traditional medicine in Iran than on the initiation and spread of modern medicine. Secondly, foreign physicians and missionaries played an influential role in shaping the culture of Iranian hospital care. Thirdly, the interactions with and influences coming from Iran’s northern neighbors in Gilan transformed the province into an educated, freedom-seeking society. And finally, in its early stages, hospital construction in Iran followed local architectural traditions.

In the case of Gilan, the core structures of urban hospitals were similar in their pavilion typology to those that had been common in Gilan for centuries.

The purpose of this study is to investigate individuals’ perceptions and behavior when dealing with misinformation on social media platforms. While misinformation is not a new phenomenon, the COVID-19 outbreak has accelerated its spread through social media outlets, leading to widespread exposure to false or misleading information. This exposure can have serious consequences on individuals’ decision-making and behavior, especially when it comes to critical decisions related to education or healthcare. The use of social media as a source of information makes it essential to understand how people perceive and respond to misinformation to develop effective strategies for mitigating its harmful effects.

This large-scale study explores the Omani individuals’ perceptions and behaviour of misinformation on the social Web in a series of studies that seek to enhance the authorities’ response to misinformation. The study adopted a quantitative approach to collect data. Using WhatsApp as a social networking platform, a survey was disseminated to capture participants’ perceptions and behaviour among different segments of citizens in Oman.

The findings showed that Omani participants have high verification skills, implying high information literacy skills among them. Additionally, results indicated that misinformation had created doubt and anxiety among the participants. Moreover, it hindered many participants’ ability to take countermeasures and obtain reliable data.

This study was a large-scale study conducted in Oman, making it one of a few studies conducted in the region about perceptions and behaviour towards misinformation. The findings help to understand how different cultures interacted with COVID-19 misinformation. In addition, these findings offer useful insight that can help health information professionals to design preventive resources that help people to obtain accurate information during crises.

The purpose of this study was to investigate the connection between green human resource management (GHRM) and corporate social responsibility (CSR). In addition, this study also investigates how the impact of GHRM varies depending on the extent of transformational leadership.

Adopting a quantitative approach, the sample consists of 376 employees who hold leadership positions in the academic body and those who work in human resources units at universities who won the Web Metric Award.

Results have shown that all GHRM practices were found to have a significant and positive effect on CSR. In addition, the findings revealed that transformational leadership positively moderates the relationship between GHRM and CSR.

The findings of this study contribute to the existing body of knowledge by providing empirical evidence of the positive relationship between GHRM practices, transformational leadership and CSR performance. In addition, the study highlights the moderating influence of transformational leadership on the relationship between GHRM and CSR, suggesting that transformational leadership can increase the efficacy of GHRM practices in promoting CSR outcomes.