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The purpose of this paper is to systematically review authenticity in the branding context and suggest avenues for future research.

This study applies a systematic literature review process and analyzes a total of 171 articles published from 1988 to 2021 and three items that are books or book chapters.

Brand authenticity has several definitions and dimensions. Although some common ground can be found among researchers, the study of authenticity is very fragmented. Even so, brand authenticity is often associated with a brand being genuine, real, true to itself and its consumers, and with consistent behavior, reflecting its values. A growing number of studies about the topic have been published, most of them empirical, applied in different industries and different geographical contexts. The authors also present several constructs associated with the topic (antecedents and consequences). Finally, this study shows paths for scholars to build on.

The main limitations are associated with the inherent subjectivity related to the inclusion and exclusion criteria defined to select articles for the analysis.

This systematic review maps the past, structures existing knowledge about authenticity in the branding context, and sheds light on what could be future research in this field.

Ethical principles and practices frequently support the position that people with disability are vulnerable. Vulnerability in research traditionally infers a need for protection from harm and raises questions over the person’s capacity to consent and engage. In addition, vulnerability in ethics infers a state of permanency and one that is all-encompassing for everyone within the vulnerable groups. This construction of vulnerability in effect legitimises the exclusion of people with disability from research or monitors and restricts how people with disability can engage in research. This results in an implicitly ableist environment for research. In this chapter, which has been led by researchers with disability, we argue that there is a critical need to move beyond a popularised social construction of vulnerability which serves to perpetuate barriers to including people with disability in research. Like all terms, the traditional and popular construction of vulnerability is open to reclaiming and reframing. Under this reconstruction, what is traditionally viewed as a limiting vulnerability can be owned, openly disclosed and accommodated. Following a pandemic-inspired ‘new normal’ that supports flexible workplace practices, and in accordance with UNCRPD goals of inclusive employment and reducing disability inequity, we argue that the pathway for people with disability as career researchers needs an ethical review and overhaul. We provide readers with a practical roadmap to advance a more inclusive academy for researchers with disability.

Marketers increasingly use social media influencers to appeal to young consumers. This study aims to investigate the impact of the influencers’ country of origin (COO) on young customers' online brand advocacy (OBA). It also tests the mediating effects of trustworthiness and perceived homophily on these relationships.

Data were obtained from 197 Generation Z (Gen-Z) consumers of skin care products living in Trinidad and Tobago, using a quasi-experimental study and online self-administered questionnaires. The data were analyzed using confirmatory factor analysis, analysis of covariance and multiple regression analysis.

The findings support the role of an influencer's COO on young consumers' OBA and the mediating effects of influencers' trustworthiness and perceived homophily. The findings show that local influencers have a more substantial effect on OBA for Gen-Z customers. In addition, results show that both variables of trustworthiness and perceived homophily mediate the influencer’s COO and OBA relationship. The findings also show that local influencers benefit from higher levels of trustworthiness and greater perceived homophily than foreign ones.

The study fills the gap in the marketing literature by understanding how an influencer’s extrinsic characteristics, such as country of origin, can affect the marketing outcome of OBA among Gen-Z consumers in a small developing country. It also demonstrates the importance of perceived homophily and trustworthiness between influencers and audiences for marketing success.

This paper proposes an analysis of occupational accidents in Italy at the regional level. For this purpose, our panel is composed of 20 regions over the 2010–2019 time span.

We apply different econometric estimation techniques (pooled OLS model, panel fixed and random effects models and semiparametric fixed model) using INAIL and ISTAT data. Our models investigate workplace accidents at the regional level by accounting for socioeconomic, labour market and productive system variables and controlling for possible underreporting bias.

Overall results reveal the existence of a relevant under-notification phenomenon of accidents at work with respect to moderate accidents, that is higher especially for the southern regions of Italy. However, when considering as outcome variable an alternative set of more severe workplace accidents our model specification remains highly jointly statistically significant. Among our main findings, the analysis shows that worker skills (blue collar) strongly affect the regional pattern of workplace accidents, i.e. an increase of 1% of low paid employees generates about an increase of 1.8 severe workplace accidents per thousand workers. Moreover, we provide evidence that the size of the firm is inversely related to the occupational accident rates. Finally, our results highlight a nonlinear relationship between GDP and occupational accidents for the Italian regional context, confirmed by the high statistical significance of the quadratic term in all the estimated linear models and by the semi-parametric analysis.

A first element of originality of our study consists of investigating the macro determinants of occupation accidents at a regional Italian level. Second, the empirical literature (Boone and Van Ours, 2006) highlights the possible bias of underreporting behaviours on nonfatal accidents in contrast to fatal accidents that are always reported. From this perspective, we have identified a few analyses (namely, Boone et al., 2011) considering different accident sets characterised by different severity degrees. Thus, this paper contributes to the literature considering five alternative subsets of accidents stratified by degree of severity (i.e. moderate, severe, moderate plus severe, severe plus fatal and total accident rates) to test for possible underreporting bias affecting our econometric model.

Specialists of all pundits and ideologies held the thesis that tourism safety and security is a cornerstone for the evolution and development of tourism. Tourists very well occupy a central position in the engineering of the tourist system. For decades, the discipline was influenced by what experts dubbed as the bubble model which means that tourists should be physically isolated from the interaction with local people. This happens because local people tend to attack or harm high-purchasing power tourists. Some studies have overtly alerted on the risks of enclave tourism for the local economy and society. At the end of the 20th century, this paradigm set the pace for other theories that focused mainly on terrorism, political violence, and local crime. Even Embassies report to their citizens alerting them on what are the safe and unsafe zones to be visited or avoided. Having said this, the literature is not contemplating a new global phenomenon mainly marked by homeless people and their contact with tourist zones. Some works allude to the term homeless tours to denote the complex relationships between foreign tourists, the local government, and homeless young people. This chapter fills the gap while discussing in depth this slippery matter.

In light of Bangladesh’s economy, the goal of this study is to examine the “Twin Deficit Hypothesis (TDH),” which refers to a link between the budget deficit and the current account deficit. This study used yearly time series data from 1980 to 2020 to investigate the phenomena.

A multivariate autoregressive distributive lag (ARDL) model has been presented for empirical investigation, with the ARDL bound test investigating the co-integration between the inadequacies. As some of the variables in the bound test lack co-integration, the study adds a multivariate vector autoregressive (VAR) model later on.

With evidence of the result, the study supports the validation of twin deficit hypothesis in Bangladesh economy since both current account deficit and fiscal deficit affects each other significantly whereas Granger causality test confirms that fiscal deficit causes current account deficit but not the other way around.

The government should maintain a restrictive monetary policy in order to stabilize the current account deficit.

The novelty of this study is the incorporation of inflation, real exchange rate and GDP per capital to TDH that together form the basis for a macroeconomic snapshot of the economy.

“Social hesitancy” is a reluctance by people to purchase products, or engage in activities, that may benefit themselves and society. This paper aims to review and assess a visual marketing approach to this significant social marketing problem.

The authors use data visualization technology as an informational tool, visual sentiment analysis as a social text mining tool and Latent Dirichlet Allocation visual (LDAvis) modelling as a topic modelling tool to measure, assess and address social attitudes inherent in hesitancy. The paper’s hypothesis is that these technologies can help society understand the reasons for, and barriers to, hesitancy, and that visual marketing is an extremely effective approach to the hesitancy problem.

Using extensive vaccination data and results from the COVID-19 pandemic, the authors found that the visual marketing technologies were successful informational and motivational tools for social hesitancy.

Hesitancy is a social marketing concern that can have an impact on product or service promotional and motivational campaigns during a crisis. The LDA visual model, for example, can quantitatively extract and measure the social attitudes of people and identify and segment these people based on their feelings. These tools can be valuable to social marketers by helping to establish strategies for any product or service exhibiting hesitant consumer behaviour.

Using advanced visual technology, the paper contributes to social hesitancy by addressing the following question: does a visual marketing approach help social marketers understand the underlying reasons for, and help to mitigate, social hesitancy?

Infrastructure forms a basis for the operations and sustainability of the modern society. This paper aims to recognize value creation from the infrastructure procurement ecosystem perspective to achieve those goals. The pursuit of enhancing value creation involves an examination of infrastructure procurement challenges, boundaries as well as boundary spanners that facilitate effective knowledge transfer and interaction.

The qualitative study is based on content analysis of 25 thematic interviews. Data was transcribed and coded via Atlas.ti software.

Infrastructure procurement value creation challenges appear complex and related to boundaries that hamper collaboration, coordination and knowledge sharing. Our results show that these boundaries locate within and between different levels of procurement ecosystem. Therefore, value creation in infrastructure procurement requires boundary spanners for leveraging knowledge sharing and interaction. Artifacts, discussion, processes and brokers as identified boundary spanners are strongly nested and interrelated in the industry. Special attention should be given to supporting individuals to act as brokers, since they play the key roles in trust building, culture steering and usage of other boundary spanners.

Promoting value creation in infrastructure procurement helps to achieve socio-economic development goals.

This study offers a unique perspective on value creation in the context of infrastructure by adopting an ecosystem lens and examining boundary crossing mechanisms. The results support future development of collaboration and knowledge sharing practices fostering procurement productivity.

The purpose of the study was to identify and analyze the fuzzy relationships among criteria for the development of community-based tourism (CBT) in Malaysia through a multi-stakeholder lens. By exploring these relationships, the study aimed to provide valuable insights for stakeholders and policymakers to enhance the sustainability and effectiveness of CBT initiatives in Malaysia. The focus was on understanding the interplay between environmental, economic and socio-cultural criteria to guide decision-making and planning processes for sustainable tourism development.

The study utilized a quantitative approach, specifically employing a fuzzy multi-criteria decision-making (MCDM) model known as decision-making trial and evaluation laboratory (DEMATEL). This methodology allowed for the integration of diverse perspectives from multiple stakeholders involved in CBT in Malaysia. By using DEMATEL, the researchers were able to analyze the complex relationships among sustainable criteria, identify causal factors and assess the interdependencies among environmental, economic and socio-cultural dimensions. The approach aimed to provide a comprehensive understanding of the criteria influencing the sustainability of CBT development in Malaysia.

The findings of the study revealed that environmental and economic factors emerged as pivotal causal criteria influencing socio-cultural outcomes in the development of CBT in Malaysia. The research highlighted the importance of multi-stakeholder collaboration in building sustainability in CBT, emphasizing the need for regular meetings, shared decision-making processes and clear communication channels among all involved parties. These insights empower stakeholders to make informed decisions and prioritize criteria for sustainable CBT development, ultimately contributing to the well-being of communities, preservation of natural and cultural heritage, and long-term environmental sustainability.

The study's limitations include the focus on CBT in Malaysia, which may limit the generalizability of the findings to other contexts. Additionally, the research relied on a quantitative approach, potentially overlooking qualitative nuances in stakeholder perspectives. Future studies could address these limitations by exploring diverse geographical locations and incorporating qualitative methods to capture a more comprehensive understanding of sustainable criteria in CBT development. These implications suggest opportunities for further research to validate and extend the findings in different contexts and with a broader range of stakeholder perspectives.

The practical implications of the study include providing guidance for tourism policymakers and key stakeholders in developing effective policy interventions for CBT in Malaysia. By understanding the complex relationships among sustainable criteria, stakeholders can make informed decisions to foster environmental, economic and socio-cultural growth in CBT initiatives. The findings offer insights for creating economic opportunities, promoting fair trade practices and enhancing linkages between CBT and local businesses. These practical implications aim to support sustainable decision-making, planning processes and implementation strategies to ensure the long-term success and positive impact of CBT in Malaysia.

The social implications of the study underscore the importance of multi-stakeholder collaboration in CBT development in Malaysia. By engaging various stakeholders, including host communities, government agencies, non-governmental organizations (NGOs) and tourists, the research promotes social cohesion, cultural exchange and community empowerment. Enhancing social interactions and mutual understanding among stakeholders can lead to inclusive decision-making processes, equitable distribution of benefits and the preservation of local heritage and traditions. These social implications emphasize the potential for CBT to contribute to social well-being, cultural preservation and sustainable development, fostering positive social impacts and strengthening community resilience.

The originality and value of the study lie in its exploration of the complex relationships among sustainable criteria for CBT development in Malaysia from a multi-stakeholder perspective. By utilizing the DEMATEL method and quantitative analysis, the research offers a novel approach to understanding the causal factors influencing environmental, economic and socio-cultural outcomes in CBT initiatives. The study's findings provide valuable insights for stakeholders and policymakers to make informed decisions, prioritize criteria and develop effective strategies for sustainable CBT development. This original contribution enhances the understanding of sustainable criteria relationships and empowers stakeholders to drive positive change in the tourism sector.

The study of mindfulness is still shown to be of interest in different aspects of organisations and/or businesses. Therefore, this study aims to present an integrative, multi-level model of mindfulness based on a holistic approach that can contribute to better governance practices and lead to competitive advantages.

To fulfil this aim, an extensive integrative review of the literature, from the main articles about this topic, was made.

This study shows that the concept of mindfulness, a conscious presence or full attention and its relation with organisations or firms’ personal, behavioural and social characteristics, in the current context of great adversity, uncertainty and unpredictability, is of interest at the individual, organisational and social level.

This conceptual study has important implications for both practice and theory. It demonstrates that mindfulness significantly impacts the manager/business person’s ecosystem at the individual, organisational and social levels, particularly in relation to Sustainable Development Goals.

This study introduces a comprehensive theoretical model that explains this relationship and organises information from a multi-level perspective. This approach can contribute to the advancement of theory by clarifying and discussing the role of mindfulness at the individual, organisational and societal levels. It also identifies opportunities and outlines future research directions, aiming to promote more sustainable development.