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Given the growing use of virtual reality (VR) technology in marketing, our research focuses on the development trajectory of research in the marketing field from 2012 to 2022 to identify essential phases and sub-trends within this topic.

This study employs a main path analysis (MPA) methodology to analyze academic articles related to VR in marketing from the Web of Science database.

The research on VR in marketing has experienced significant growth over the past 10 years and is projected to continue thriving in the future. During the past decade, research in this field has transitioned from exploring VR affordances in marketing to realizing the potential of VR in marketing. From the information systems perspective, the three primary research trends that have garnered the most attention from researchers are VR technology as an artifact, marketers’ motivational approach and consumers’ motivational approach. With the continual advancement of VR technology, the research trend of Metaverse marketing will gradually displace VR in marketing.

To the best of our knowledge, this is the first research using MPA to explore the development trajectory of VR in marketing and provide a comprehensive picture of it under the Affordance-Actualization theory.

Based on the moral licensing theory, this study aims to reveal the mechanism of self-sacrificial leadership inducing abusive supervision from two paths of leader moral credit and leader moral credential. At the same time, it also discusses the moderating effect of leader behavioral integrity on the two paths.

In this study, 434 employees and their direct leaders from six Chinese companies were investigated in a paired survey at three time points, and the empirical data was analyzed using Mplus 7.4 software.

Self-sacrificial leadership has a positive effect on leader abusive supervision through the mediating role of leader moral credit and leader moral credential. In addition, this study also finds that leader behavioral integrity is the “gate” for self-sacrificial leadership to promote abusive supervision, and the leader behavioral integrity has a moderating effect on the process of self-sacrificial leadership influencing on leader moral credit and leader moral credential.

This study explores the evolution of self-sacrificial leadership from “good” to “bad” from the perspective of moral licensing and broadens the research on the mechanism and boundary conditions of self-sacrificial leadership. At the same time, it also provides important reference value for preventing the negative effects of self-sacrificial leadership in organizations.

Effective information security management (ISM) contributes to building a healthy organizational digital ecology. However, few studies have built an analysis framework for critical influencing factors to discuss the combined influence mechanism of multiple factors on ISM performance (ISMP). This study aims to explore the critical success factors and understand how these factors contribute to ISMP.

This study used a mixed-method approach to achieve this study’s research goals. In Study 1, the authors conducted a qualitative analysis to take a series of International Organization for Standardization/International Electrotechnical Commission standard documents as the basis to refine the critical factors that may influence organizations’ ISMP. In Study 2, the authors built a research model based on the organizational control perspective and used the survey-based partial least squares-based structural equation modeling (PLS-SEM) approach to understand the relationships between these factors in promoting ISMP. In Study 3, the authors used the fuzzy set qualitative comparative analysis (fsQCA) method to empirically analyze the complex mechanisms of how the combinations of the factors affect ISMP.

The following three research findings are obtained. First, based on the text-based qualitative analysis, the authors refined the critical success factors that may increase ISMP, including information security policies (ISP), top management support (TMS), alignment (ALI), information security risk assessment (IRA), information security awareness (ISA) and information security culture (ISC). Second, the PLS-SEM testing results confirmed TMS is the antecedent variable motivating organization’s formation (ISP) and information control (ISC) approaches; these two types of organization control approaches increase IRA, ISA and ALI and then promote ISMP directly and indirectly. Third, the fsQCA testing results found two configurations that can achieve high ISMP and one driving path that leads to non-high ISMP.

This study extends knowledge by exploring configuration factors to improve or impede the performances of organizations’ ISM. To the best of the authors’ knowledge, this study is one of the first to explore the use of the fsQCA approach in information security studies, and the results not only revealed causal associations between single factors but also highlighted the critical role of configuration factors in developing organizational ISMP. This study calls attention to information security managers of an organization should highlight the combined effect between the factors and reasonably allocate organizational resources to achieve high ISMP.

This study aims to understand the mechanism by which the value of ride-sharing services influences consumers’ continuance intention.

The authors collected data from 484 Chinese ride-sharing respondents and analyzed them using partial least squares structural equation modeling.

The results show that hedonic value, social connection value and environmental value positively affect consumers’ cognitive fit and emotional fit, while utilitarian value has no significant effect on either cognitive fit or emotional fit. In addition, both cognitive fit and emotional fit significantly affect consumers’ satisfaction and continuance intention. Furthermore, satisfaction mediates the effects of cognitive and emotional fit on continuance intention.

Ride-sharing practitioners should have a clear understanding of all the value dimensions of ride-sharing services, which would subsequently increase customers’ continuance intention.

This study defines and divides the dimensions of ride-sharing value and demonstrates the significant impact of environmental value on the sustainability of ride-sharing services. This study extends fit theory by dividing it into two dimensions.

The purpose of this study is to perform bibliometric analysis to systematically and comprehensively examine the current landscape of digital knowledge, integration and performance in the transformation of sustainability accounting, reporting and assurance.

This research uses a systematic literature review, following the Scientific Procedures and Rationales for Systematic Literature Review protocol and uses various bibliometric and performance analytical methods. These include annual scientific production analysis, journal analysis, keyword cooccurrence analysis, keyword clustering, knowledge gap analysis and future research direction identification to evaluate the existing literature thoroughly.

The analysis reveals significant insights into the transformative impact of digital technologies on sustainability practices. Annual scientific production and journal analyses highlight key contributors to the adoption of digital technologies in sustainability accounting, reporting and assurance. Keyword cooccurrence analyses have identified key themes in sustainability accounting, reporting and assurance, highlighting the transformative role of digital technologies such as artificial intelligence (AI), blockchain, Internet of Things (IoT) and big data. These technologies enhance corporate accountability, transparency and sustainability by automating processes and improving data accuracy. The integration of these technologies supports environmental, social and governance (ESG) reporting, circular economy initiatives and strategic decision-making, fostering economic, social and environmental sustainability. Cluster-by-coupling analyses delve into nine broader revealing that IoT improves ESG report accuracy, eXtensible Business Reporting Language structures ESG data and AI enhances life cycle assessments and reporting authenticity. In addition, digital transformation impacts environmental performance, big data optimizes resource use and edge computing improves eco-efficiency. Furthermore, this study identifies avenues for future research to advance the understanding and implementation of digital technology in sustainability accounting, reporting and assurance practices.

Academically, this research enriches the understanding of how digital technologies shape sustainability practices and identifies gaps in digital knowledge and integration. Practically, it provides actionable insights for organizations to improve sustainability reporting and performance by effectively leveraging these technologies. Policy-wise, the findings advocate for frameworks supporting the effective implementation of these technologies, ensuring alignment with global sustainability goals.

This study offers a detailed analysis of the performance and intellectual framework of research on implementing digital technology in sustainability accounting, reporting and assurance. It highlights the evolving research landscape and emphasizes the need for further investigation into how emerging technologies can be leveraged to achieve sustainability goals.

Purpose: This piece delves into the transformative potential of artificial intelligence (AI) in the healthcare field within the emerging realm of Industry 5.0, highlighting a people-focused and eco-friendly approach.

Need for the study: While Industry 4.0 set the foundation for digitization in healthcare, it frequently overlooked the human factor and concerns about sustainability. Industry 5.0 tackles these deficiencies by giving importance to human welfare, efficiency in resource usage, and societal consequences alongside technological progress.

Methodology: This research utilizes a survey of existing written works on Industry 5.0, AI in healthcare, and associated empowering technologies. It also leans on insights from recent investigations and business actions to pinpoint current patterns and future paths.

Findings: This chapter showcases how AI-driven solutions can greatly alter various facets of healthcare. Some of these healthcare facets encompass personalized medicine and treatment, intelligent diagnostics and decision support, robot-supported surgery and care, and enhanced availability and affordability.

Practical applications: This piece offers valuable perspectives for healthcare investors. These investors cover healthcare suppliers, technology creators, rule creators, and patients. By embracing the standards of Industry 5.0, the merging of AI into healthcare brings significant potential for crafting a more competent, sustainable, and people-centered healthcare network that benefits both patients and society as a complete unit. This research investigates the stance, viewpoints, and potential impacts of machine intelligence (MI) in health with an emphasis on Industry 5.0.

The purpose of this study is to evaluate the tea stem natural dye was extracted from tea stem waste and applied to dyeing silk fiber, after which the properties of dyed samples were tested and analyzed.

The dyeing process was optimized using the response surface methodology (RSM) approach. Dyeing temperature, pH and time were chosen as variables and the color difference value as a response. The properties of dyed samples were tested and analyzed.

The optimized dyeing process was as follows: dyeing temperature 70°C, pH 3.5 and time 110 min. The K/S and color difference value of silk fiber dyed with the optimal process dye enzymatic oxidation with laccase was 1.4 and 27.8, respectively. The silk fiber dyed has excellent color fastness, antioxidant and antibacterial property, which greatly increases the added value of the dyed products. Furthermore, the optimized dyeing process did not significantly affect the strength properties and handle of the silk fiber.

Researchers have not used statistical analysis to optimize the process of dyeing process of silk fiber by tea stem natural dye enzymatic oxidation with laccase using response surface methodology. Additionally, this dyeing process was a low-temperature dyeing process, which not only saves energy consumption and reduces silk fiber damage but also obtains superbly dyeing results and biological functional properties, achieve the effects of waste utilization and clean dyeing.

The psychological theory of self-determination postulated that gamification enhances learning engagement by intrinsically motivating learners to undertake tasks spontaneously. Gamification has then been integrated into adult learning as part of the initiative of learner-centred pedagogies to curb the low retention rates of adult learners who struggle with heavy work commitments, family obligations and financial pressure. Gamification, being one of the technological mediations, assumes the crucial role of engaging and retaining adult learners. Adult learners have received less attention in research when compared with conventional university students. The purpose of this study is to conduct a bibliographic analysis to assess the past, present and future publication trends of gamifying adult learning and to identify the research gap.

This study included publications related to gamification and adult learning from 2014 to 2022, extracted from Dimensions. A total of 79,864 publications were retrieved initially, and 3,469 publications were ultimately selected for final analysis after the refinement of the keyword search. VOSviewer was used for bibliographic coupling, keyword co-occurrence, clustering and co-citation analysis of countries.

The number of publications related to gamification in adult learning has decreased since its peak in 2020. The saturation is mainly concentrated in the USA, the UK and China, with similar levels of national income and technology advancement skills. However, gamification in adult learning remains a popular and growing research area in developing countries like Malaysia, which has huge potential due to government investments in education, technology and lifelong learning. There is also an evident research gap on gamification, adult learning and personality traits, which have not been covered in previous studies.

Prior research mostly focused on systematic literature reviews, while the use of bibliometric analysis could be a missing link in this research domain. This paper unveils the evolution of publications on this topic over time by scientifically analysing a large number of publications and rigorously identifying research gaps contributing to future research avenues.

This paper aims to investigate the corrosion kinetics and corrosion behavior of NdFeB magnets with the addition of heavy rare earth dysprosium (Dy) for its inhibitory activity on poor corrosion resistance of NdFeB magnets.

To study the effect of dysprosium addition on corrosion behavior of NdFeB magnets and investigate its mechanism, potentiodynamic polarization, scanning electron microscopy (SEM), electrochemical impedance, energy dispersion spectrum (EDS) and scanning Kelvin probe force microscopy (SKPFM) were applied in the research. Besides, microstructures were observed by SEM equipped with EDS. Atomic force microscopy was introduced to analyze the morphology, potential image as well as the contact potential difference. The SKPFM mapping scan was applied to obtain the contact potential around Nd-rich phase at 0.1 Hz. The magnets were detected via X-ray diffraction.

Substitution of Nd with Dy led to improvement of corrosion resistance and reduced the potential difference between matrix and Nd-rich phase. Corrosion resistance is Nd-rich phase < the void < metal matrix; maximum potential difference between matrix and Nd-rich phase of Dy = 0, Dy = 3 and Dy = 6 Wt.% is 411.3, 279.4 and 255.8 mV, respectively. The corrosion rate of NdFeB magnet with 6 Wt.% Dy is about 67% of that without Dy at steady corrosion stage. The addition of Dy markedly enhanced the corrosion resistance of NdFeB magnets.

This research innovatively investigates the effect of adding heavy rare earth Dy to NdFeB permanent magnets on magnetic properties, as well as their effects on microstructure, phase structure and most importantly on corrosion resistance. Most scholars are studying the effect of element addition on magnetic properties but not on corrosion resistance. This paper creatively fills this research gap. NdFeB magnets are applied in smart cars, robotics, AI intelligence, etc. The in-depth research on corrosion resistance by adding heavy rare earths has made significant and outstanding contributions to promoting the rapid development of the rare earth industry.

This study aims to explore the relation between CEO’s early-life extreme experiences and firm’s corporate social responsibility (CSR) taking while also examining the moderating influence of CEO power.

Using a sample of public listed companies in China over 2010–2020 (with 6,008 firm-year observations), this study examines the context of multiple early-life extreme experiences by dividing CEO’s early-life extreme experiences into two distinct types: environment-based and individual-based experiences. The environment based early-life experiences include that of World War II and the Great Famine era (1959–1961), while the individual based early-life experiences cover individual experiences from poor families and military services.

This study finds that firm with CEOs poses all these early-life experiences tends to have higher CSR taking. Moreover, this study also finds that CEO power enhances the effect of CEO’s early-life extreme experiences on CSR.

This study provides a new perspective on the role of individual traits in driving altruistic CSR motivations by considering the impact of various events on the CEO’s values, perceptions and decision-making processes. In addition, this study also constructs a multiple-event measure of the early-life extreme experiences of CEOs that combines both external environmental and individual factors.