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This study examines the impact of green promotions and green packaging on the green purchase behavior through the mediating role of environmental knowledge and green satisfaction in the context of fast-food chains.

The study follows a quantitative approach for data collection. The data were collected from 400 consumers of fast food chains operating in Pakistan through questionnaires.

The results showed that green promotions and green packaging had a strong positive impact on consumers’ green satisfaction, environmental knowledge and green purchase behavior. Green satisfaction and environmental knowledge mediated the relationship between green promotions and green purchase behavior and green packaging and green purchase behavior.

The study is the first of its kind to determine the mediating roles of green satisfaction and environmental knowledge in the context of green marketing. The research offers significant theoretical and managerial insights.

The main purpose of this review is to enhance the understanding of intellectual structure and outlook of management innovation research as an interesting and growing research field.

This systematic literature review examines the question, what is the relationship of management innovation with the performance of companies and with other types of innovation? The work also pursues to summarize theories, contexts, characteristics of the papers and methodologies with the purpose of facilitating further development and opportunities and priorities for future research.

The results suggest that management innovation is an interesting and growing research field; in its relation to different types of innovation and performance, it is a field explored with theoretical approaches, contexts and methodologies that begin to form a consolidated body of knowledge. However, through a critical analysis, this review highlights the gaps in the literature and provides suggestions for future studies to further explore the field. This revision contributes to the literature on management innovation summarizing the findings and contributions of research published in the field and its relationships with innovation and performance. It then identifies three comprehensive research streams, namely, future research on conceptualization, definitions and measurements; research on the level of analysis; and future research on management innovation drivers, antecedents and use as mediator/moderator variables.

Management innovation is an emerging research field that is characterized as a branch of research long ignored by more orthodox lines dedicated to technological innovation and topics in product and service development research.

Green and digital transitions (twin transition) help in achieving climate neutrality, cutting down the pollution level and reviving biodiversity. Organizations can mitigate their ecological footprint, improve their digital portfolio and fulfil their ethical responsibilities by fostering a sustainable global community and adhering to a well-defined plan. In such backdrop, this study aims to propose strategies by identifying the strengths, weaknesses, opportunities and threats of the twin transition and to categorize and evaluate the internal and external factors for achieving environmental sustainability.

Following a comprehensive review of the literature, 27 factors have been identified and analyzed using the strengths, weakness, opportunities and threat matrix (SWOT). Threats, opportunities, weakness, strength matrix analysis approach is used to limit risk, overcome weaknesses and take advantage of opportunities. Effective strategies are designed and implemented using strategic planning action and evaluation matrix (SPACE) and quantitative strategic planning (QSPM) approach.

The study found that aggressive strategies considering economic strength and global opportunities must be used to accomplish green growth objectives. Out of three strategies, the focus on green technological innovation by taking advantage of financial mechanisms at the international level is highly recommended to achieve environmental sustainability.

Through promoting green and digital transformation, the current study provides insightful policy recommendations for economic development. It may help to improve operational efficacy and to obtain a competitive edge by successfully limiting their adverse environmental effects in the global market through the implementation of twin transition. The process of developing a strategy aids stakeholders, including society, workers and other parties, in giving environmental sustainability a top priority while making financial decisions.

Strategy development helps society, employees and all the other stakeholders to prioritize their green and digital transition decisions for environmental sustainability.

The current study identifies the factors formulating strategies using SWOT, TOWS, SPACE and QSPM matrix analysis for achieving environmental sustainability in the pervasive twin transition.

The study aims to develop a hierarchical model for innovative work behaviour (IWB) that can capture the complex associations among the factors contributing to IWB within the information technology (IT) sector. To accomplish this, the authors rely on an abductive approach using a graph theoretic model, often called interpretive structural modelling (ISM).

After conducting an in-depth literature review and using the Delphi method, the authors identified 12 factors (11 enablers and IWB as an outcome). The authors collected data through the Delphi approach by sending the questionnaire to 11 experts from academia and the IT sector who have extensive experience and knowledge relevant to the study. The authors then used the ISM method to analyse the relationships among these factors and understand their driving forces.

Based on the ISM model and the Matrice d'Impacts Croisés Multiplication Appliquée à un Classement analysis, the authors have identified that inclusive leadership, proactive personality and knowledge creation ability are the variables with strong driving power but weak dependence. Conversely, IWB has strong dependence but weak driving power. These findings suggest that to foster IWB, the organisation should prioritise inclusive leadership, proactive personality and knowledge-creation ability to succeed in challenging times. The study’s findings contribute to the social exchange theory, which explains IWB in a dynamic setting. Additionally, the study helps address the significant concerns that most IT companies face during times of crisis.

The study provides valuable guidance for managers and policymakers who are grappling with the challenges of improving IWB in the IT sector. This study is particularly relevant as the industry is currently navigating an economic recession and facing intense competition from other tech companies launching new products and services.

This research holds great significance for top executives, line managers and policymakers in the IT industry. It sheds light on the relevance and importance of various factors facilitating millennials' IWB.