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It is generally agreed that sport development in South Korea has shown a stepwise process of its policy sector formation from elite sport, sport for all, sport industry, and school sport since the 1960s. This chapter aims to examine the historical and institutional features of sport development in South Korea. The primary focus is given to developing conceptual understandings of the identified features of sport development since the governmental involvement in sport development was initiated in the early 1960s. The organizing aspects of national sport policy are strategically investigated to provide analytical resources for mapping the historical and institutional features of sport development. The notion of policy paradigm is utilized to articulate a series of stepwise formation of sport policy subfields. Finally, paradigm shifts in sport policy are discussed for their congruence with the nation's broader political and economic contexts: industrialization, democratization, and globalization.

Hospitality and tourism businesses often face environmental criticism as they rely heavily on natural resources to operate. Therefore, as a recent trend, hospitality companies are trying to adopt an environmentally friendly approach. Thus, this study sought to investigate the determinants of employee intention to engage in environmentally responsible actions in the workplace, drawing on the theory of planned behavior (TPB) and the value-belief norm (VBN) theory.

This study employed the fuzzy-set qualitative comparative analysis (fsQCA) to discover sufficient configurations for predicting employees’ intentions.

The result has provided recipes with an efficient combination of factors that can influence employees’ intention to undertake environmentally responsible behaviors.

This study contributes to the body of knowledge regarding sustainable behavior among employees and sustainability in the travel and hospitality sector. The findings of this research also provide managers and operators of sustainable hospitality businesses with guidance on how to enhance their staff members' environmentally friendly behaviors at work.

We aim to investigate the impact of different story types on small fashion business brand trust and purchase intention, guided by signaling theory. We investigate two potential moderators – product aesthetic judgment (i.e. consumers’ responses to the aesthetic aspects of a product) and underdog positioning (i.e. brand’s positioning as a loser that is not a leader in the marketplace and has only a small market share but puts efforts into creating valuable products) – that may influence consumers’ responses to a story.

We developed video stimuli that tell business stories to empirically compare two story types bringing brand trust: identity-focused and product-focused stories. We conducted two experimental studies and tested six hypotheses with 302 datasets. Study 1 compared eco-friendly storytelling with product-focused storytelling, considering perceived product aesthetic judgment as the moderator. Study 2 repeated the experiment with a founder story and a product-focused story, considering the perceived underdog as the moderator.

The findings suggest that the influence of eco-friendly storytelling, compared to product-focused storytelling, on higher purchase intention is fully mediated by brand trust. Consumers’ perceived product aesthetic judgments toward an eco-friendly product can positively moderate the storytelling effect and brand trust. However, founder storytelling did not bring higher brand trust and, consequently, had no significant impact on purchase intention. Similarly, the perceived underdog did not moderate this relationship.

The study is novel as it is one of the first to compare story types based on story contents, whereas previous studies have focused on story delivery. Especially, we explored which story types and contents effectively build brand trust for small businesses, a critical factor for their success. Based on the extant literature, we categorized story types into identity-focused stories and product-focused stories based on contents. We hypothesized and concluded that an identity-focused story can be more effective in eliciting consumer responses. Furthermore, we confirm the critical role of brand trust as a mediator in bringing about purchase intention through eco-friendly storytelling.

This study aims to examine the effects of network externalities and diffusion of innovation on users’ perceived usefulness and perceived enjoyment, and in turn subjective well-being and intention to use in the smart living context.

To explore different types of smart living services, the data collected come from surveying 512 users of smart home services and 570 users of smart living apps. Structural equation modeling is used to analyze the data, and post hoc interviews are conducted to provide insights into our conceptual model of smart living services.

Compatibility and perceived service complementarity are the most influential determinants of users’ perceived usefulness and perceived enjoyment toward smart living services. Perceived usefulness has a greater impact on users’ intention to use and their subjective well-being than perceived enjoyment. Interestingly, perceived enjoyment exerts a stronger influence on subjective well-being than on intention to use.

This study is one of the first to provide empirical evidence in the context of smart living services, contributing to transformative service literature by extending the understanding of technology use and its influence on user well-being into a less explored service context. This study also advances users’ intention to use and subjective well-being of technology adoption in the service context by integrating perspectives from network externalities and diffusion of innovation.

The outdoor event market was devastated during the COVID-19 pandemic because of social distancing measures. Therefore, this study aimed to explore stereotyped tendencies and behavioral intentions associated with the prosocial and sustainable practices of outdoor event participants to assess shifts in industry paradigms.

This study adopted structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA) to relatively examine sequential and combined effects of cognitive (knowledge of COVID-19, awareness of consequences, ascribed responsibility and perceived threat of COVID-19), affective (positive and negative anticipated emotions) and normative drivers (social and moral norms) on intention to practice social distancing requirements. The impact of cultural differences was further explored by comparing attendees from China and USA.

The SEM results showed that most cognitive drivers significantly affected affective drivers and normative drivers, leading to the intention to practice social distancing requirements. In addition, China and the USA showed significant differences on six paths including the path from moral norm to intention to practice social distancing requirements. Further, fsQCA results revealed the important combination of the factors that affects social distancing intention.

This study provides meaningful theoretical and practical implications for outdoor events scholars and managers. The research suggests a changing direction in event studies and shares ideas on how to manage and make outdoor events a new success after the pandemic.

This is the first study to adopt a mixed method of SEM and fsQCA attempt to explore the driving forces of outdoor participants’ pro-social behavior from cognitive, affective and normative perspectives.

The 4th Industrial Revolution changed various aspects of our lives. Those influences also led to many changes in the sports field. The emergence of different wearable devices which adapted Information Technology (IT) played a pivotal role in enhancing the field of sports science. As an example, smartwatches are one of the most popular wearable devices. They monitor an appropriate amount of exercise and manage individual health. These functions reflect people's desire to pursue an individual lifestyle, which leads to a trend of “quantified self.” A diversified market related to smart fitness equipment also provided a reasonable opportunity for people to select various training options. Combining online content with fitness equipment created an environment where people compete globally for individual fitness.

As such, the Fourth Industrial Revolution impacted sports field's development but yielded unexpected results. It has been criticized due to taking care of the body relying on machines, misconceptions of figures, and subordination of tools. Like Nomophobia which indicates a fear of being without a mobile phone, No-watchphobia confuses people. Boundaries between sports and game collapse, jobs of personal trainers are threatened, and inequality index of sports participation is enormously broad.

Critical scholars argue the need for in-depth reflection on whether the rationalization of society influenced by the development of science and technology is truly for human happiness and liberation or leads to restraint and alienation. From the critical scholars' perspective, academic concerns and phenomenological considerations should be contemplated based on the aspects of sports sociology.

This study aims to develop an improved understanding of the formation of citizens' purchase intention to increase the adoption of prefabricated housing (PH).

An integrative model of the theory of planned behavior (TPB) and norm activation model (NAM) was proposed based on previous studies. To verify the conceptual model, an analysis was conducted after data collection from a questionnaire survey. Lastly, findings were presented by explaining the formation of purchase intention in the egoistic and altruistic contexts. Practical implications were likewise discussed.

Findings manifest that citizens' purchase intention is influenced by egoistic and altruistic cognitions. An effective strategy is to show citizens the pro-environmental features of PH to promote its adoption because they value the environmental performance of housing. Meanwhile, consumers' social fitness also plays an essential role in decision-making, and the dual contradiction in the PH market is revealed.

This study extends the knowledge of psychological decision-making theories in the field of purchase intention toward PH by proposing an integrative framework of TPB and NAM. Results indicate a systematic and comprehensive understanding of consumers' decision-making in the PH domain. Moreover, results of this research contribute to specifying and refining the applicable contexts of TPB and NAM by adding two antecedents: subjective knowledge and environmental concern. This research contributes to the literature by being one of the first to investigate purchase intention toward a high-cost product with invisible technological innovation.

This study investigates the impact of ESG rating disagreements on stock performance in the Chinese A-share market, focusing on immediate and short-term market reactions and the risk of future stock price crashes. Using data from the Shanghai and Shenzhen stock exchanges, we analyze 17,006 firm-year observations from 2010 to 2021. Stock return data are sourced from the Wind database, while additional financial metrics are obtained from the China Stock Market and Accounting Research (CSMAR) database. Corporate governance information is drawn from the China National Research Data Service (CNRDS) database. Our findings indicate that higher levels of ESG divergence significantly increase the risk of future stock price crashes. Furthermore, the presence of independent directors moderates this relationship, reducing the likelihood of such crashes. Immediate market reactions to ESG rating disagreements are also significant, underscoring the need for transparency and alignment among rating agencies. The study highlights the importance of robust corporate governance and standardized ESG rating methodologies to mitigate associated risks. Policy recommendations include promoting transparency in ESG rating processes and enhancing the role of independent directors in corporate governance.

This paper aims to improve the corrosion resistance of AH36 carbon steel, an epoxy resin (EP)-based superhydrophobic coating was prepared on the surface of AH36 carbon steel.

The hydroxylated multi-walled carbon nanotubes were used as nanocontainers, and the corrosion inhibitor L-proline was loaded by negative pressure method and then modified it with 3-aminopropyltriethoxysilane and 3-mercaptopropyltrimethoxysilane, got functionalized hydroxy carbon nanotubes (KH-CNTs@LP). The KH-CNTs@LP was mixed with the EP, and the KH-CNTs@LP/EP superhydrophobic coating was successfully prepared on the surface of the AH36 carbon steel matrix by spraying.

The results showed that the water contact angle of the KH-CNTs@LP/EP superhydrophobic coating is 155.2° and the rolling angle is 5°. The KH-CNTs@LP/EP superhydrophobic coating had a good corrosion resistance in the pH = 4 corrosion environment, |Z|0.01 Hz was 7.21 × 10⁷ Ω·cm².

The KH-CNTs@LP/EP superhydrophobic coating is pH-responsive and releases L-proline, which increased the impedance of the coating and can effectively improve the protection efficiency of the coating on the metal. The active protection is provided by loaded L-proline inhibitor from KH-CNTs@LP, whereas the passive protection is achieved through the water rejection of superhydrophobic surfaces.