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The increased digital interactions in the B2B industry have enhanced the importance of customer engagement as a measure of firm performance. This study aims to map and analyze temporal and spatial journeys for customer engagement in B2B markets from a bibliometric perspective.

The extant literature on customer engagement research in the B2B context was analyzed using bibliometric analysis. The citation analysis, keyword analysis, cluster analysis, three-field plot and bibliographic coupling were used to map the intellectual structure of customer engagement in B2B markets.

The research on customer engagement in the B2B context was studied more in western countries. The analysis suggests that customer engagement in B2B markets will take centre stage in the coming times as digital channels make it easier to track critical metrics besides other key factors. Issues like digital transformation, the use of artificial intelligence for virtual engagement, personalization, innovation and salesforce management by leveraging technology would be critical for improved B2B customer engagement.

The study provides a comprehensive reference to scholars working in this domain.

The study makes a pioneering effort to comprehensively analyze the vast corpus of literature on customer engagement in B2B markets for business insights.

The poverty puzzle persists in sub-Saharan Africa decades after some other regional bodies have recorded substantial gains in their poverty reduction efforts. This study seeks to explore the extent to which social inclusion influences poverty outcomes in sub-Saharan Africa.

The study constructs a social inclusion index and its sub-indices using principal component analysis and employs the Lewbel instrumental variable estimation method to test the impact of the computed social inclusion indices on poverty outcomes for 19 sub-Saharan African countries.

The results have shown that social inclusion reduces the proportion of the poor and the depth of poverty within sub-Saharan Africa significantly. We also observe a U-shaped relationship between social inclusion and poverty outcomes; thus, social inclusion’s poverty-reducing effect sees a reversal when it hits a certain threshold.

The study provides the evidence needed to inform the policy discourse on the poverty problem, which continues to plague sub-Saharan Africa.

With sub-Saharan Africa’s position as the region with the worst poverty statistics, the results of this study will prove useful in tackling poverty to ensure improved quality of life.

This study presents original evidence on social inclusion and its relationship with poverty.

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-08-2023-0640