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Young construction project management practitioners (CPMPs) have unique, complex, and notable occupational mental health problems. However, there were few studies about the intervention for occupational mental health of CPMPs, and traditional intervention modes often failed to achieve significant effects. Therefore, this study aims to propose a new and effective intervention method.

Job crafting intervention was used to design an intervention experiment. A total of 72 CPMPs participated in a 10-week randomized controlled trial in China. Descriptive statistics and repeated measures analysis of variance were used to verify the effectiveness of job crafting intervention (JCI) on job crafting behaviors, job burnout, and work engagement with consideration of the impact of time.

Results showed that the intervention increased social resources, thus effectively reducing job burnout and promoting work engagement. Time also had a significant impact on cynicism, dedication, and social resources.

The authors should promote the habit of job crafting in CPMPs. Furthermore, in order to facilitate their job crafting, the authors should increase structural and social resources for them, and the authors can also encourage them to undertake challenging demands to increase their self-efficacy and the sense of achievement.

The authors bring into light a new psychological intervention approach among CPMPs, which integrates the advantages of the guidance in traditional organized intervention methods and the proactivity in individual spontaneous job crafting. The authors verify the efficacy of the JCI among CPMPs and help propose countermeasures and suggestions to improve the occupational mental health of CPMPs.

This paper aims to study the impact of the interaction effects between live-streaming marketing and clothing type on consumers' intention to purchase clothing, and the mediating effect of internalization and identification on the relationship between them.

This paper conducts a scenario experiment to 486 consumers who had experience in purchasing clothing on the live-streaming platform and employs the analysis of variance, structural equation model and multivariate regression model.

Our findings reveal that professional live-streaming marketing (PLSM) can better stimulate consumers' intention to purchase formal clothing than entertainment live-streaming marketing (ELSM) does. Compared with PLSM, ELSM can better stimulate consumers' intention to purchase casual clothing. When PLSM promotes formal clothing, it triggers the internalization mechanism of consumers, so as to improve their purchase intention. When ELSM promotes casual clothing, it triggers consumers' identification mechanism, so as to improve their purchase intention.

This paper helps to identify the differences in the impact of different types of live-streaming marketing on consumers' intention to purchase different types of clothing, as well as the mediating role of internalization and identification mechanisms. This paper provides a theoretical reference for clothing firms to strategically select the appropriate type of live-streaming marketing.

This study aims to develop synthetic ester lubricating oil using renewable sinapic acid as raw material, to explore the structural design and selection of raw materials for green, high-performance synthetic ester oils.

A series of the sinapate ester oils were synthesized through esterification and alkoxylation reactions using renewable source sinapic acid as the raw material. The molecular structures of the oils were characterized by nuclear magnetic resonance spectroscopy, Fourier transform infrared spectroscopy spectroscopy and elemental analysis. The oils were evaluated for safety, viscosity-temperature properties, thermal and oxidative stability, as well as friction reducing and anti-wear characteristics.

Compared to commercial base oil tris (2-ethylhexyl) trimellitate (Phe-3Ci8), the bio-lubricant exhibits superior antifriction and anti-wear properties. Notably, the JCi8-C12 sample performed exceptionally well, reducing the friction coefficient by 11.42% and wear volume (WV) by 54.44% in steel/steel tribo-pairs. In steel/aluminum tribo-pairs, the friction coefficient decreased by 27.48%, while WV was reduced by 85.81%. Mechanistic studies reveal that the introduction of short-chain methoxy groups and stable conjugated systems (aromatic rings and double bonds) inhibit oxidation and decomposition at elevated temperatures. The p-p stacking effect enables lubricant molecules to arrange stably on friction surfaces, forming a durable lubricating film.

The utilization of biomass resources to develop green synthetic lubricating oil with excellent performance not only enhances the added value of waste from agricultural processing but also offers significant benefits in terms of both economic and environmental sustainability.

Live-streaming platforms emphasize dynamic social interaction and fan engagement. Users integrate into the live-streaming community through continuous social learning activities, such as sending bullet comments, reviewing comments and interacting with celebrities. However, comprehensive research on the transactional intricacies of live-streaming e-commerce from the perspectives of community and learning is still lacking.

Focusing on the behavior characteristics of the reference group represented by online celebrities and fans in the live-streaming environment, this study utilized social learning as the theoretical basis to examine how reference groups affect consumer purchase intention through a series of intermediary effects. An empirical investigation and machine learning algorithms were utilized to explore and verify the hypothesized model.

The results show that: (1) reference groups’ behavior positively stimulated social presence and enhanced consumer purchase intention through the chain-mediating effect of social presence and trust in online celebrities; (2) celebrity characteristics (professionalism, attractiveness and interactivity) positively impacted consumer trust; (3) in addition, machine learning algorithms substantiated that reference groups’ behavior, social presence, trust and celebrity characteristics had a remarkably robust predictive effect on purchase intention.

These findings hold theoretical implications for understanding how the social community affects consumers’ purchase intention in the live-streaming context and practical significance for marketing strategies toward live-streaming e-commerce.

The purpose of this study is to investigate the influence of attitude, subjective norms, perceived behavioral control and perceived benefits on consumers’ intention to purchase energy-efficient appliances (EEAs) in an emerging market.

A total of 400 samples were collected via a self-administered questionnaire distributed in Kuala Lumpur, Malaysia. The data was analyzed using multiple regression analysis to assess the hypothesized relationships.

The results of this study reveal that attitude is the key predictor of consumers’ intention to purchase EEAs, followed by perceived benefits of EEAs. This positive attitude stems from the realization that reducing electricity consumption is not only crucial but also a commendable and valuable practice. They can contribute to the collective effort to mitigate climate change, reduce carbon emissions and conserve valuable natural resources. Their positive attitude toward EEAs reflects their sense of responsibility, mindfulness and desire to make an important contribution to promoting sustainability and creating a better future for generations to come.

Energy-efficient companies, retailers and marketers should implement a range of appealing cash rebate programs to stimulate immediate sales, foster future purchases of EEAs and reshape the perception that EEAs are costly. By implementing such rebate plans, the perceived financial burden on consumers is alleviated, resulting in improved attitudes toward EEAs and heightened recognition of their perceived benefits. Consequently, this encourages a surge in demand for EEAs, thereby further propelling the growth of the industry. These sustainable practices align with SDG 9 (Industry, Innovation and Infrastructure) and SDG 12 (Responsible Consumption and Production).

This study stands out for its exceptional contribution to theory, as it applies the theory of planned behavior as the underpinning theory and simultaneously integrates the perceived benefits of EEAs into the proposed model, aiming to foster consumers’ intention to purchase EEAs. What sets this study apart is its examination of an emerging market, which complements and expands upon previous research predominantly conducted in developed (Western) economies.

This study is dedicated to systematically collating the distribution and utilization circumstances of geothermal resources in China. Moreover, it endeavors to formulate a comprehensive utilization scheme for geothermal resources during the construction and operation phases of the railway, thereby furnishing robust support and valuable reference for the holistic utilization of geothermal resources along the railway corridor.

Through an in-depth analysis of the extant utilization of geothermal resources in China, it is discerned that the current utilization modalities are relatively rudimentary, bereft of rational planning and characterized by a low utilization rate. Concurrently, by integrating the practical requisites of railway construction and operation and conducting theoretical dissections, a comprehensive utilization plan for the construction and operation periods of railway is proffered.

In light of the railway’s construction and operation characteristics, geothermal utilization models are categorized. During construction, comprehensive modalities include tunnel illumination power generation, construction area heating, tunnel antifreeze using shallow geothermal energy, tunnel pavement antifreeze and construction concrete maintenance. During operation, they comprise operation tunnel antifreeze, railway roadbed antifreeze, railway switch snow melting and deicing, geothermal power station establishment and railway hot spring health tourism planning.

According to the characteristics and actual needs of railway construction and operation, it is of great significance to rationally utilize geothermal resources to promote the construction and operation of green railways.

The profound impact of the COVID-19 pandemic on the film industry has underscored the growing significance of online movies. However, there is limited research available on the factors that influence the viewership of online films. Therefore, this study aims to use the signaling theory to investigate how signals of varying qualities affect online movie viewership, considering both signal transmission costs and prices.

This study uses a sample of 1,071 online movies released on the iQiyi from July 2020 to July 2022. It uses OLS regression and instrumental variable method to examine the impact of various quality indicators on the viewership of online movies, as well as the moderating effect of price.

After conducting a thorough analysis of this study, it can be deduced that the varying impacts on online movie viewership are attributed to disparities in signal transmission costs. Specifically, star influence and rating exhibit a positive effect on the viewership of online movies, whereas the number of raters has a detrimental impact. Furthermore, there exists an “inverted U-shaped” relationship between the number of reviews and online movie viewership. Additionally, within the consumer decision-making process, both price-cost and price-quality relationships coexist. This is evident as prices negatively affect online movie viewership but positively moderate the relationship between rating, number of reviews and online movie viewership.

The research findings of this study offer valuable insights for online film producers to effectively leverage quality signals and pricing, thereby capturing market attention and enhancing film profitability.

This paper aims to explore the impact of green finance on the heterogeneity of enterprise green technology innovation and the underlying mechanism between them.

Using the data of China's A-share listed enterprises from 2008 to 2020 and the fixed effect model, the authors empirically explore the relationship and mechanism between green finance and green technology innovation by constructing the green finance index while considering both the quality and quantity of innovation.

The study suggests that green finance is positively related to the quality and quantity of enterprise green technology innovation, while green finance is more effective in stimulating the quality of green technology innovation than quantity. In addition, alleviating financial mismatch and improving the quality of environmental information disclosure are core mechanisms during the process of green finance facilitating green technology innovation. Furthermore, green finance exerts a more positive effect on the quality and quantity of green technology innovation with large-size enterprises, heavily polluting industries and enterprises in the eastern region.

This paper enriches the literature on green finance and green technology innovation and provides practical significance for green finance implementation.

As technology increasingly integrates into the restaurant industry, avatar servers present a promising avenue for promoting healthier dining habits. Grounded in the halo effect theory and social comparison theory, this study aims to delve into the influence of avatars' appearance, humor and persuasion on healthier choices and customer satisfaction.

This paper comprises three experimental studies. Study 1 manipulates avatar appearance (supermodel-looking vs normal-looking) to examine its effects on perceived attractiveness, warmth and relatability. These factors influence customer satisfaction and healthy food choices through the psychological mechanisms of social comparison and aspirational appeal. Studies 2 and 3 further refine this theoretical model by assessing the interplay of appearance with humor (presence vs absence) and persuasion (health-oriented vs beauty-oriented), respectively.

Results suggest that avatars resembling supermodels evoke stronger aspirational appeal and positive social comparison due to their attractiveness, thus bolstering healthier choices and customer satisfaction. Moreover, humor moderates the relationship between appearance and attractiveness, while persuasion moderates the effects of appearance on social comparison and aspirational appeal.

This research bridges the halo effect theory and social comparison theory, offering insights enriching the academic discourse on technology’s role in hospitality.

The findings provide actionable insights for managers, tech developers and health advocates.

Despite its significance, avatar design research in the hospitality sector has been overlooked. This study addresses this gap, offering a guideline for crafting attractive and persuasive avatars.