Sneha Pandey, Divesh Kumar and Faizan Ali
The purpose of this study is to primarily focus upon the acknowledged benefits of tourist-to-tourist (t2t) encounters through productive interactions among tourists, rather than…
Abstract
Purpose
The purpose of this study is to primarily focus upon the acknowledged benefits of tourist-to-tourist (t2t) encounters through productive interactions among tourists, rather than focusing on interactions between tourists and service providers.
Design/methodology/approach
This study delves into various value dimensions among Indian tourists that arise during different co-creation stages. A rigorous mixed-methods approach, coupled with a three-wave analysis, was used to develop a comprehensive six-dimensional scale for measuring t2t value co-creation.
Findings
The research findings shed light on the dimensions constituting t2t value co-creation, thereby providing a nuanced understanding of their interactions. The developed six-dimensional scale offers a structured framework to quantify positive interactions among tourists, previously unexplored in the literature.
Practical implications
This study significantly contributes to the field of tourism experience by enriching the literature on t2t interaction and value co-creation. Moreover, it provides valuable conceptual, practical and instructive insights for service design and administration within the tourism industry. These insights potentially enhance the overall tourist experience and facilitate more meaningful interactions among tourists, thereby contributing positively to the tourism sector.
Originality/value
The research breaks new ground by shifting the focus from tourist-service provider interactions to productive relationships among tourists. It introduces a pioneering six-dimensional scale, quantifying positive t2t value co-creation. Concentrating on Indian tourists, this study offers unique cultural insights. Methodologically rigorous and practically impactful, it clarifies conceptual ambiguities laying the foundation for nuanced research in understanding tourist interactions and value co-creation.
Details
Keywords
Faizan Ali, Chokechai Suveatwatanakul, Luana Nanu, Murad Ali and Abraham Terrah
This study aims to examine the interrelationships between social media marketing activities, self-brand connections, brand equity, trust and loyalty.
Abstract
Purpose
This study aims to examine the interrelationships between social media marketing activities, self-brand connections, brand equity, trust and loyalty.
Design/methodology/approach
A total of 402 valid responses were collected from Amazon MTurk, and the data were subjected to partial least squares structural equation modeling and fuzzy-set qualitative comparative analysis (fsQCA).
Findings
Findings indicate that social media marketing activities strongly and positively influence self-brand connection, brand equity and brand trust. Moreover, brand loyalty was strongly and positively influenced by self-brand connection, brand equity and brand trust. Moreover, the findings from fsQCA indicate that three causal paths lead to a high level of brand loyalty, and one causal path determines a low level of brand loyalty.
Originality/value
This research extends current knowledge by bridging the literature between social media marketing activities and branding using self-brand connections. Additionally, this study uses the strength of two complimentary methods – symmetrical and asymmetrical modeling – to uncover how social media marketing activities bridge customer-brand relationships.
Objetivo
Este estudio examina las interrelaciones entre las actividades de marketing en redes sociales, las conexiones de marca propia, el valor de la marca, la confianza y la lealtad.
Diseño/metodología/enfoque
Se recopilaron 402 respuestas válidas de Amazon MTurk, y los datos fueron sometidos a PLS-SEM y análisis cualitativo comparativo con conjuntos difusos (fsQCA).
Resultados
Los resultados indican que las actividades de marketing en redes sociales influyen fuertemente y de manera positiva en la conexión de marca propia, el valor de la marca y la confianza en la marca. Además, la lealtad a la marca es influenciada fuerte y positivamente por la conexión de marca propia, el valor de la marca y la confianza en la marca. Además, los resultados de fsQCA indican que tres vías causales conducen a un alto nivel de lealtad a la marca, y una determina un bajo nivel de lealtad a la marca.
Originalidad
Esta investigación amplía el conocimiento actual al vincular la literatura entre las actividades de marketing en redes sociales y el branding utilizando conexiones de marca propia. Además, este estudio utiliza dos métodos complementarios – modelado simétrico y asimétrico – para descubrir cómo las actividades de marketing en redes sociales construyen las relaciones entre cliente y marca.
目的
本研究探讨社交媒体营销活动、自我品牌连接、品牌资产、信任和忠诚度之间的相互关系。
方法
从亚马逊MTurk收集了402个有效回复, 并对数据进行了PLS-SEM和模糊集合质性比较分析 (fsQCA) 的处理。
发现
研究发现, 社交媒体营销活动对自我品牌连接、品牌资产和品牌信任产生了强烈而积极的影响。此外, 自我品牌连接、品牌资产和品牌信任也对品牌忠诚度产生了强烈而积极的影响。fsQCA的结果显示, 导致高水平品牌忠诚度的有三条因果路径, 而导致低水平品牌忠诚度的有一条因果路径。
原创性
本研究通过构建社交媒体营销活动与品牌之间的桥梁, 利用自我品牌连接, 扩展了当前知识。此外, 利用对称和非对称建模两种互补方法的优势, 揭示了社交媒体营销活动如何建立客户品牌关系。
Details
Keywords
Mohd Faizan and Shamim Aktar Munshi
The purpose of this study is to investigate the integrated ICT-based library services at the Indian Institute of Technology (IIT) from the users' perspectives. By evaluating these…
Abstract
Purpose
The purpose of this study is to investigate the integrated ICT-based library services at the Indian Institute of Technology (IIT) from the users' perspectives. By evaluating these services, the study seeks to know how ICT integration enhances academic access, user satisfaction and overall library functionality.
Design/methodology/approach
The research employed a survey approach with a questionnaire as the primary data collection tool, involving a sample of 277 participants, determined through the Cochran sample size formula, with a 95% confidence level and a ±5% margin of error, drawing upon 25% of the population using a stratified random sampling technique. The collected data were analyzed using SPSS software version 23, applying statistical tests including T-tests, ANOVA and multivariate MANOVA, along with Tukey’s post hoc analysis.
Findings
The findings revealed that the library is equipped with a state-of-the-art ICT infrastructure facility, which significantly impacts users' academic performance. Research scholars (RS) perceived the highest impact with a mean score of 60.01, followed by postgraduates at 50.04 and undergraduates at 39.83. In terms of ICT-based library services, RS exhibit the highest usage. Additionally, the results indicate a high overall satisfaction level among users regarding library resources and services, with a mean satisfaction score of 4.10. However, 28.5% (N = 79) of respondents reported issue “in locating specific information.”
Practical implications
The study demonstrates how the integration of ICT can significantly enhance service delivery, support academic advancement and improve user satisfaction in an increasingly digital and networked environment. These findings and strategies are valuable for libraries around the world, providing a roadmap for using technology to satisfy their users' changing requirements and encouraging an atmosphere of innovation and constant development for library services.
Originality/value
By focusing on user perspectives, the study provides actionable recommendations for library administrators and policymakers aiming to optimize library services in the digital age. The findings can serve as a benchmark for similar academic institutions striving to enhance academic access through technological advancements.
Details
Keywords
Muhammad Bilal Zafar and Mohd Fauzi Abu-Hussin
The purpose of this study is to provide a comprehensive exploration of academic research on halal purchasing decisions and consumer behavior by integrating bibliometric and…
Abstract
Purpose
The purpose of this study is to provide a comprehensive exploration of academic research on halal purchasing decisions and consumer behavior by integrating bibliometric and systematic review methodologies.
Design/methodology/approach
This study uses a multi-method approach, combining bibliometric and systematic review methodologies, to comprehensively analyze the domain of halal purchasing decisions and consumer behavior. A data set of 184 articles published between 2007 and 2024 was sourced from the Scopus database. The bibliometric analysis was conducted using Bibliometrix in R, facilitating performance analysis, science mapping and network analysis to explore key authors, affiliations, collaborations and thematic trends. Additionally, the systematic review examined the limitations and future research areas discussed in prior studies, providing the basis for formulating potential research questions to address identified gaps.
Findings
The study identifies significant contributions within the domain of halal purchasing decisions and consumer behavior, emphasizing the critical roles of religiosity, trust and halal certification as dominant themes. Bibliometric analysis reveals key authors, influential publications and collaborative networks, highlighting Malaysia as a central hub for research in this field. Additionally, the analysis underscores the intellectual structure and thematic evolution, identifying underexplored areas such as non-Muslim perspectives, emerging halal industries and geographic diversity. The systematic review complements these insights by addressing recurring methodological and theoretical limitations, offering targeted recommendations for future research.
Originality/value
This research uniquely combines bibliometric and systematic review methodologies to provide a comprehensive review of the halal consumer behavior literature, identifying limitations and gaps in prior studies and proposing actionable areas for future research.
Details
Keywords
Muhammad Bilal Zafar, Mohd Fauzi Abu-Hussin and Hassnian Ali
This review paper aims to provide a comprehensive retrospective analysis of the research landscape in the Halal industry through a threefold approach, including bibliometric…
Abstract
Purpose
This review paper aims to provide a comprehensive retrospective analysis of the research landscape in the Halal industry through a threefold approach, including bibliometric analysis, latent theme identification and examination of driving factors of research citations.
Design/methodology/approach
A total of 2,510 research documents, identified from the Scopus through a systematic search, were considered for review. The review methods included bibliometric analysis of the domain, application of the machine learning structural topic modeling (STM) to identify latent themes and negative binomial regression to estimate the impact of paper, author and geographical characteristics on citation rates.
Findings
In addition to bibliometric insights, the STM uncovered 10 key topics within the Halal industry literature, including certification processes, dietary practices, consumer behavior, ethical considerations, supply chain management, market dynamics, Halal tourism, verification methods, regulatory frameworks and Halal food production and marketing. Positive associations with citation rates were found for abstract length, number of keywords, paper age, number of references, funding, number of authors and international collaboration, while a negative association was observed for authorship from Malaysia.
Originality/value
This paper, besides providing insights into research dynamics and citation patterns, also guides future research avenues in the Halal industry.
Details
Keywords
Chiemela Victor Amaechi, Safi Ullah, Xiaopeng Deng, Salmia Binti Beddu, Idris Ahmed Ja’e, Daud Bin Mohamed and Agusril Syamsir
The purpose of this article is to investigate the influence that firm-specific characteristics, such as organisational capabilities, risk management methods and stakeholder…
Abstract
Purpose
The purpose of this article is to investigate the influence that firm-specific characteristics, such as organisational capabilities, risk management methods and stakeholder relationships, have on political risks (PRs) that are associated with multinational construction projects in Pakistan.
Design/methodology/approach
The methodology employed in this investigation involved the acquisition of data through the use of questionnaires administered to experts in the construction industry. The research applied a quantitative method, and the sources of the data are from the Pakistani stakeholders. One hundred questionnaires were used for the data collection during field visits. Based on the data, it has been ensured that the valid questionnaires were utilised, and the data were tested for validity and reliability. The analysis tool utilised was SPSS software. For the questionnaire, a total of 15 firm-specific factors were considered in order to design the survey, which specifically targeted the identified features. The factors identified as risks were investigated using quantitative method to determine firm-specific risks.
Findings
It was found that when stakeholders have a better grasp of these dynamics, they are better able to strengthen their resilience and efficacy in managing PRs, which ultimately increases the likelihood that the project will be successful.
Research limitations/implications
International construction projects (ICPs) in emerging countries are substantially impacted by PRs, which can have a considerable impact on their success and sustainability. The study is localised and not generic as it is limited to Pakistan, and the risk factors considered are firm-specific but related to PRs.
Practical implications
By identifying key risk factors, these firms can develop targeted risk management strategies, leading to enhanced decision-making and more efficient resource allocation. Effective strategies include diversification, local partnerships and comprehensive risk assessments tailored to the unique challenges faced by international contracting firms in Pakistan.
Social implications
ICPs in emerging countries like Pakistan face critical problems, which include the presence of PRs. Although the larger political environment plays a significant part, the manner in which businesses navigate and mitigate PRs is also influenced by firm-specific elements.
Originality/value
The study is novel in terms of the factors looked at, the data, the conceptual framework and the findings of the study. The dynamic political scene, which is characterised by instability, policy changes, corruption and geopolitical conflicts, poses significant dangers to the timeliness of projects, the expenses of such projects and the investments that are made in those projects.
Details
Keywords
Fatih Koc, Bekir Ozkan, Marcos Komodromos, Ibrahim Halil Efendioglu and Tamer Baran
The primary objective of this study is to examine how trust and religiosity, in relation to halal products, impact Turkish consumers' intention to purchase such goods…
Abstract
Purpose
The primary objective of this study is to examine how trust and religiosity, in relation to halal products, impact Turkish consumers' intention to purchase such goods. Furthermore, the study aims to identify whether attitudes towards halal products play a mediating role in these effects.
Design/methodology/approach
Data were collected from 847 people living in Turkey using an online survey. The authors empirically tested the proposed conceptual model via structural equation modeling.
Findings
The study’s results show that trust in halal products has a positive impact on both the intention to buy halal products and the attitude towards them. Moreover, one’s attitude towards halal products affects the intention to purchase them. Additionally, one’s religiosity-belief level influences the intention to purchase halal products, while religiosity-practice level influences the attitude towards halal products. Furthermore, through indirect effect analyses, it was found that trust in halal products and religious practices has an indirect impact on intention through attitude.
Research limitations/implications
These outcomes significantly contribute to understanding the complex interactions between trust in halal products, levels of religiosity, and attitudes in shaping consumers' purchase intentions and approaches towards halal products. These implications offer valuable insights into how consumers' religious beliefs, trust perceptions, and attitudes influence their purchase of halal-certified products. Validating these conclusions on a larger scale and exploring them in different contexts would be beneficial.
Practical implications
The practice dimension of religiosity pertains to performing actions prescribed by the religion, embodying the practical applications of religious teachings. According to the research findings, the belief dimension of religiosity significantly and positively affects the intention to purchase halal products. This finding aligns with several prior studies.
Social implications
Sharing information on websites, social media platforms, or product packaging can be effective. If businesses genuinely adhere to halal standards and address the genuine needs of consumers who value halal products, they can enhance consumers' interest in such products.
Originality/value
This research was conducted in Turkey, where most people follow the Muslim faith. The main objective of the study was to examine the trust levels of consumers who have strong religious beliefs and are sensitive to consuming halal products. The study looked at trust on three levels: trust in the halal product, trust in the company that produces halal products, and trust in institutions that provide halal certification. The study also looked at the religiosity levels of the consumers using a two-dimensional approach, which included their beliefs and practices.
Details
Keywords
Ahmad Rafiki, Sutan Emir Hidayat and Muhammad Dharma Tuah Putra Nasution
This study aims to examine the moderator effect of religiosity on the relationship between halal brand awareness and habit towards purchasing decisions of halal products.
Abstract
Purpose
This study aims to examine the moderator effect of religiosity on the relationship between halal brand awareness and habit towards purchasing decisions of halal products.
Design/methodology/approach
The quantitative method is used in this study. Descriptive and statistical (multiple and moderated regression) analyses are employed to test the hypothesis according to the research model. The data is collected using a cross-sectional design from 197 respondents consisting of business owners in North Sumatera, Indonesia.
Findings
It is found that both halal brand awareness and habit have a positive and significant effect on the purchasing decision of halal products. Meanwhile, religiosity significantly acts as a moderating variable in the relationship between awareness and purchasing decisions, as well as habit and purchasing decisions.
Research limitations/implications
This study revealed the important factor of religiosity as a moderating factor in purchase decisions of halal products. The government may need to collaborate with Islamic educational institutions to raise awareness of the halal concept and product awareness. It is assumed that individuals who know about the Islamic religion will have a higher degree of awareness of halal products compared to individuals with limited knowledge of Islam; thus, providers of Islamic education play a crucial role in raising the level of awareness of halal products. Schools may serve as catalysts for the dissemination of knowledge of halal products.
Originality/value
Developing halal product markets can be done by enhancing the religiosity level of consumers, one of them through attending formal or informal religious classes.
Details
Keywords
Yudi Fernando, Ratih Hendayani, Muhammed Jawo, Syed Radzi Rahamaddulla, Khairunnisa Abdul Aziz and Nia Maimunah
This paper aims to examine the Islamic marketing literature to uncover potential customer adoption behaviours and enhance the effectiveness of blockchain-based halal logistics…
Abstract
Purpose
This paper aims to examine the Islamic marketing literature to uncover potential customer adoption behaviours and enhance the effectiveness of blockchain-based halal logistics services in catering to customer demands. The findings of this paper provide substantial contributions to the realms of both halal logistics services and Islamic marketing literature, delineating future paths for research. By delving into halal logistics practices, integration procedures and service provider performance, this paper assists stakeholders in enhancing halal logistics services to meet the changing demands of customers effectively.
Design/methodology/approach
This paper uses a systematic review incorporating bibliometric analysis to examine past and contemporary research topics, selecting and appraising contributions while analysing and consolidating data. A methodical approach has been used to identify, assess and incorporate pertinent studies on Islamic characteristics, traceability technology, blockchain integration and halal logistics practices.
Findings
After screening and analysing 139 selected documents with the VOS viewer, it is evident that among a 1,000 keywords, 15 stand out in terms of frequency and link strength. The research highlights the considerable academic interest in themes such as “blockchain”, “halal logistics” and “supply chain”, underscoring their importance. The findings of this paper help bridge the gap in Islamic marketing by linking technology with religious values. It suggests that the integration of blockchain technology in halal logistics enhances operational efficiency while aligning with both operational and Islamic marketing principles, promoting ethical conduct and transparency as key enablers.
Practical implications
The theoretical significance of this paper lies in establishing a correlation among three key research domains: technology, symbolised by blockchain; customer-centric operations, incorporating the halal supply chain and logistics within Islamic marketing. The outcomes reflect consumer behaviour and Shariah compliance. This integration has the potential to introduce innovative theoretical frameworks that encompass religious ethics in marketing, logistics and technological advancements.
Originality/value
This paper comprehensively analyses the intersection between blockchain technology, halal logistics, supply chain management and Islamic marketing. The paper has comprehensively analysed previous studies and outlined the future research path for blockchain technology in halal logistics and its application in Islamic marketing literature.
Details
Keywords
Puneett Bhatnagr, Anupama Rajesh and Richa Misra
This study aims to analyse and understand customer sentiments and perceptions from neobanking mobile applications by using advanced machine learning and text mining techniques.
Abstract
Purpose
This study aims to analyse and understand customer sentiments and perceptions from neobanking mobile applications by using advanced machine learning and text mining techniques.
Design/methodology/approach
This study explores a substantial large data set of 330,399 user reviews available in the form of unstructured textual data from neobanking mobile applications. This study is aimed to extract meaningful patterns, topics, sentiments and themes from the data.
Findings
The results show that the success of neobanking mobile applications depends on user experience, security features, personalised services and technological innovation.
Research limitations/implications
This study is limited to textual resources available in the public domain, and hence may not present the entire range of user experiences. Further studies should incorporate a wider range of data sources and investigate the impact of regional disparities on user preferences.
Practical implications
This study provides actionable ideas for neobanking service providers, enabling them to improve service quality and mobile application user experience by integrating customer input and the latest trends. These results can offer important inputs to the process of user interaction design, implementation of new features and customer support services.
Originality/value
This study uses text mining approaches to analyse neobanking mobile applications, which further contribute to the growing literature on digital banking and FinTech. This study offers a unique view of consumer behaviour and preferences in the realm of digital banking, which will add to the literature on the quality of service concerning mobile applications.