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One of the mechanisms to make better bank management rests on improved corporate governance practices with diverse backgrounds including foreign representation. However, bank performance remains poor. The purpose of this study is to investigate whether foreign directors have moderating effects on the influence of board characteristics on the performance of banks in the Nigerian context.

The quantitative explanatory design of this study was based on a cross-sectional survey of respondents (executive and non-executive directors including independent directors) of the population of 285 bank directors in 26 Nigerian banks.

Using a sample of 121 respondents, the structural equation modelling results reveal that foreign nationality had a positive moderating effect on the influence of each board independence and audit committee on banks’ performance. However, foreign nationality negatively moderated the effect of board size and nomination committees on banks’ performance. In addition, foreign directors’ membership on boards positively moderates the relationship between remuneration committees and banks’ performance.

The findings of this study extend our understanding of the strategic composition of the board in Nigerian banks. The findings are useful in encouraging business corporations to further strengthen their corporate governance practices. Also, foreign board members’ effectiveness is case-sensitive and committee-dependent.

Banks desirous of having foreign directors need to ensure that, they have the necessary capacity and fit into the local environment as well as engage foreign directors in tailored integration programmes.

This study aims to understand the kind of content and context that effectively create higher fan social media engagement (SME) through pre-match content posted by sports teams.

This research examines the effect of inspirational, informational, entertaining and warmth content appeal on affective and cognitive responses from fans in the form of likes and shares. Messages on X (previously Twitter), chosen as a representative social media platform, from the teams participating in the Indian Premier League, were analysed using regression models to validate the proposed model empirically.

For sports clubs, entertaining, warmth and inspirational content is more effective than information content in generating likes on social media. Content with high vividness is effective only for sports teams with high performance. Fans of low-performance teams exhibit higher responsiveness to content with inspirational appeal.

This research contributes to the sports marketing literature by examining the influential role of warmth and inspirational content in generating higher SME in the pre-match context.

This study provides prescriptions to sports clubs for leveraging social media platforms to engage their fans through appropriate content. Given the growth of sports leagues in developing and developed countries, this study provides guidelines to sports clubs for effective social media marketing.

To the best of the authors’ knowledge, this study is among the first to integrate social identity theory and elaboration likelihood model theoretical frameworks to study fan engagement with social media content posted by sports clubs.