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Over some 20 years, the popularity of competitive bodybuilding has increased significantly in India, along with an increase in sponsorship and professionalism in the organisation of events. Multiple competitions are now held at city/town, state, and national levels, organised by a vast range of organisations. The popularity of the sport follows the arrival of muscular bodies in Indian cinema and the attendant rapid growth of the country’s fitness industry. However, what is required for a bodybuilding competition on-stage is not necessarily the same as what actors showcase in movie scenes, specifically orchestrated to underline bodily accomplishments. Nor may it be what clients are after when they enter a gym. This chapter examines how Indian bodybuilders who often make a living as personal trainers navigate different bodily ideals. It foregrounds the notion of ‘muscular capital’ to deepen the understanding of what value a bodybuilder’s body might hold on and off stage and how it is perceived by others. Building on extensive fieldwork in Chennai, Tamil Nadu, this chapter seeks to move beyond the mere economic dimensions of bodybuilding and instead gives prominence to the sociocultural aspects of the body as they reflect an array of different (post colonial) demands and expectations.

The purpose of this multi-voiced paper is to propose a prosocial paradigm for the field of performance management and management control systems. This new paradigm suggests cultivating prosocial behaviour and prosocial groups in organizations to simultaneously achieve the objectives of economic performance and sustainability.

The authors share a common concern about the future of humanity and nature. They challenge the influential assumption of economic man from neoclassical economic theory and build on evolutionary science and the core design principles of prosocial groups to develop a prosocial paradigm.

Findings are based on the premise of the prosocial paradigm that self-interested behaviour may outperform prosocial behaviour within a group but that prosocial groups outperform groups dominated by self-interest. The authors explore various dimensions of performance management from the prosocial perspective in the private and public sectors.

The authors call for theoretical, conceptual and empirical research that explores the prosocial paradigm. They invite any approach, including positivist, interpretive and critical research, as well as those using qualitative, quantitative and interventionist methods.

This paper offers implications from the prosocial paradigm for practitioners, particularly for executives and managers, policymakers and educators.

Adoption of the prosocial paradigm in research and practice shapes what the authors call the prosocial market economy. This is an aspired cultural evolution that functions with market competition yet systematically strengthens prosociality as a cultural norm in organizations, markets and society at large.

Recent calls in international management (IM) research ask scholars to conduct more context-sensitive research, however; little attention has been paid to the methodological particularities that inform such context sensitivity. This paper aims to addresses this shortcoming by exploring how emic concepts implicate IM research processes during qualitative field studies.

We carried out ethnographic fieldwork in Brazilian subsidiaries of three German multinational enterprises. We relied on the researchers’ experiences and data from a larger research project including 63 semi-structured interviews, 7 focus groups, documents and field notes. Adopting a culturally sensitive and self-reflexive lens, we reflect on the researchers’ experiences in the Brazilian sociocultural context from an interpretive paradigm.

Our findings reveal how seven identified emic concepts affect four prototypical phases of the research process: securing access, collecting data, analyzing data and presenting findings. We discuss how these seven emic concepts influenced the research process and impacted research outcomes, as experienced by the researchers.

Findings are limited by our self-reflexive capabilities as foreign researchers, the limited explanatory power of emic categories, our paradigmatic positioning and the research context.

We contribute to research practice by providing eight suggestions for conducting international fieldwork and proposing avenues for future research.

This research contributes to the epistemological and methodological debate on context-sensitive research by arguing that intercultural sensitivity needs to be managed as an integral dimension for any form of international fieldwork. Findings contribute to interpretive approaches showing how emic concepts affect research practices, with implications for critical management perspectives.

To facilitate a goal of hiring more employees with work passion, this research investigates the content job seekers include in recruiting messages to determine if this content changes with job seekers’ work passion.

Study participants were full-time professionals who wrote recruiting messages for their current jobs and answered questions about their work passion and work histories. These recruiting messages were content analyzed for themes. The percentages of recruiting message content for each theme were entered as endogenous variables in a structural equation model with harmonious and obsessive work passion are exogenous variables.

A significantly positive relationship was found between participants’ harmonious work passion and the amount of passion-related content in their recruiting messages.

Findings suggest that organizations may consider including more passion-related content in recruiting messages, if their recruiting strategy aims to attract more high-work-passion job applicants.

This is one of the first studies on the role of work passion in recruiting messages. This study also uses a unique combination of qualitative and quantitative analyses.

Educational institutions have a special social responsibility to initiate processes of sustainability transformation in society, nevertheless, activities that effectively address students as well as employees are rather moderate. To initiate change alongside strategic and political decisions, this paper aims to present findings of a gamification intervention (hereafter referred to as climate duel), which was implemented in a field study and tested to assess its potential as a supporting and transformative approach in a university context.

A three-month field study was conducted with two universities of applied sciences. The study included an environmental impact analysis of the two participating university departments, the conception and testing of the intervention and associated surveys to evaluate the effectiveness of the intervention in order to and to obtain feedback that would allow the duel to be scaled up at other universities or institutions.

Three hundred seventy-five people took part and saved 2.6 tons of greenhouse gas emissions through their participation in the climate duel and their corresponding behavioural changes. In addition, feedback from the participants yielded positive results in terms of behavioural changes and generated valuable evidence for future implementations. Nevertheless, there is still room for improvement, especially in terms of supporting communication activities that promote social relatedness to motivate each other, share experiences or deal with implementation difficulties in everyday life.

Building on the promising effects of gamification, the study is a showcase for applied science. With the possibility of testing a theory-based intervention in practice, an implementable, effective and scalable measure for universities that helps to accelerate the transformation process is available.

The emergence of the gig economy, with the growth of technology and increased use of digital solutions, has been transforming the nature of work and its organisation in different ways. The differences in technical infrastructure, access to the internet, availability of cloud computing, and ownership of digital devices influence how countries manage this transition. Besides promoting economic growth and employment opportunities, the expansion of gig work offers wider possibilities for addressing some of the structural problems that the Indian economy has faced in recent years. In this chapter, we review the nature of the gig economy in the context of informalisation, flexibility, and vulnerability associated with gig work. In many contexts, gig workers are neither formal nor informal; they are independent contractors, enjoying no benefits as formal or informal workers do. We explore the links between gig workers and those workers engaged in the informal economy; both operate with a certain degree of flexibility but are vulnerable to many risks associated with occupation, health, and social problems. The discussion also highlights the importance of making gig work more inclusive by extending its flexible employment options to more women, persons with disabilities, and those from marginalised backgrounds and utilising the gig economy in formalising the economy in general.

The ambition of human rights-based research is to generate an evidence base aligned to specific rights and rights holders. This chapter addresses the question ‘How does the ethical communication of research evidence support the achievement of this ambition?’ It outlines a Communication of Evidence For Impact (CEFI) approach that is focused on the realisation of the United Nations Convention on the Rights of Persons with Disabilities (CRPD). CEFI proposes that human rights-based communication is: a public good; a legal imperative in States that have ratified CRPD, and a moral imperative in States yet to sign or ratify; a core research competency and ethical requirement; participatory; and grounded in a culture of inclusion, intersectionality, and allyship. This chapter explores how five actors – States, research ethics committees, researchers, funders, and publishers – can each contribute to ethical communication. Recommendations are made for including and futureproofing CEFI in a disability research ethics framework.

The chapter delves into the transformative journey of Copley Public Schools (CPS) toward creating a more inclusive and just learning environment, mainly focusing on racial equity. The district's history of state control due to academic underperformance led to a shift toward antiracist and equitable practices under former superintendent Danielle Crane. In this chapter, I emphasize the importance of achieving racial equity in schools, highlighting how one large urban school district engaged in a multiyear transformational process toward racial equity. The partnership between CPS and a university's educational leadership department was designed to address racial equity through a multiyear plan involving school and district leaders. The approach centered around Vygotsky's Zone of Proximal Development, emphasizing support for professional growth and equitable student outcomes. I outline a detailed plan grounded in research and best practices, focusing on leadership roles in shaping school culture and driving transformation. Lessons learned from the district's racial equity transformation highlight positive outcomes while addressing challenges such as historical practices influencing policies and systemic barriers to improvement. Leaders worked toward forming coalitions of progress, emphasizing the importance of understanding past influences on present environments and the need for informed decision-making to foster racially equitable educational settings.

This chapter delves into the specific heuristics, biases, and cognitive errors that often arise during decision-making processes in healthcare. It explores how specific mental shortcuts can lead to inconsistencies and irrationalities. Key concepts include statistical evaluation errors, such as the base rate fallacy and the law of large numbers, and causal inference issues like regression to the mean and omitted variables. This chapter also covers common cognitive biases, such as confirmation bias, optimism bias, action bias, halo effect, overdiagnosis, etc., which influence medical professionals and patients in interpreting information and deciding. Recognition of such biases can enhance medical decision outcomes as well as improving the communication between stakeholders.