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This study aims to combine two theories, the Theory of Planned Behaviour (TPB) and the Norm Activation Model (NAM), to investigate the relationship between the awareness of reducing single-use plastic waste's environmental cost and the behaviour to limit the use of single-use plastic products (SUPPs) by FPT university students.

Quantitative research methodologies were employed on a sample of 506 university students. The survey data was then examined using SPSS, SPSS AMOS and SmartPLS software.

The overarching conclusion of the study is that awareness of reducing single-use plastic waste's environmental cost has a positive impact on FPT university students' behaviour to reduce their use of single-use plastic products. Another intriguing discovery is how socialisation of responsibility affects pro-environmental behaviour through the interplay between personal norms, subjective norms and behavioural intention.

This study on the relationship between SUPP low-consumption awareness and behaviour and mediating factors is a necessary foundation for future studies related to changing the behaviour of students using SUPPs. That will also be a solid foundation for practical plans to change behaviour using SUPPs through communication campaigns to increase awareness.

This paper is drawn on resource-based theory (RBV), dynamic capability theory (DCV) and situational strength theory (SST). It aims to investigate the relationship of entrepreneurial leadership (EL) on project success (PS) through the mediating role of dynamic capabilities (DCs), big data analytic capability (BDAC) and sustainable resilience (SR). It also explores the moderating effect of knowledge sabotage behaviour (KSB) on the relationship of BDAC and SR with PS.

Data was collected via Questionnaire survey through convenience sampling from the sample of 550 employees working on project in software companies. Of these, 467 response was deemed valid for analysis. The data was analysed using structural equation modelling (SEM) with SMART-PLS tool.

The study revealed a significant impact of EL on PS (p < 0.05). It also confirmed the significant mediating role of BDAC and SR (p < 0.05) in EL and PS relationship. These findings emphasize that adapting an entrepreneurial leadership style provides an environment conducive to achieving project success. Moreover, the presence of DCs like BDAC and SR enhances the organization adaptability, efficiency and firms’ endurance to disruption and strengthens their ability to navigate challenges and drive firm outcomes.

The research provides valuable insight into the role of EL as a contemporary leadership style in project-based firms that are marked by high risk and uncertainty. Also, this research is the first to examine the role of DCs, i.e. BDAC and SR as essential support in the execution of a project. Moreover, the research also highlights the importance of the effective role of DCs in achieving PS by mitigating the moderating influence of KSB. Thus, these DCs are empirically proven to facilitate EL in-driving project success in volatile environment while avoiding counterproductive work behaviour.