Search results

1 – 5 of 5
Book part
Publication date: 14 October 2024

Rishi Manik Das, Shweta Bajaj and Shilpi Gupta

The study aims to investigate the components of photographs that are important in building the perception of tourists towards any destination. The study quantitatively employs…

Abstract

The study aims to investigate the components of photographs that are important in building the perception of tourists towards any destination. The study quantitatively employs secondary data analysis. An extensive literature review is conducted to identify the components of a photograph that impact the tourist perception. These components were analysed for importance using a quality tool called Pareto analysis. The results of the Pareto analysis is categorised under two heads viz Vital few and useful many. The ‘vital few’ are the components of the photograph which are responsible for 80% of the perception building of tourists for a destination. Whereas useful many is the category in which the components are responsible for only 20% of perception building. As depicted in Table 14.1, Visual Aesthetics in Photographs, Nature and Landscape, Colours in Photographs, Excitement Component, People in Photographs and Display of Archaeological Sites fall under the vital few categories as reported by the past literature. Visual Styles of Processing, Shot Composition, Shot Angle, Shot Density and Shot Scale are the components that fall under the category of many. The results of the study will help photographers and destination marketers to understand what builds the perception of the tourist by looking at a photograph. Thus, they can strategise those components accordingly to increase the tourism of a particular destination.

Article
Publication date: 24 October 2024

Qian Long Kweh, Irene Wei Kiong Ting, Jawad Asif and Wen-Min Lu

This study analyses the way various components of intellectual capital (IC), namely, human capital (HC), structural capital (SC), relational capital (RC) and innovation capital…

Abstract

Purpose

This study analyses the way various components of intellectual capital (IC), namely, human capital (HC), structural capital (SC), relational capital (RC) and innovation capital (INNC), act as mediators in the relationship between managerial ability (MA) and a firm’s ability to achieve growth.

Design/methodology/approach

This study employs data envelopment analysis to quantify the MA of 825 Taiwanese listed electronics companies from 2017 to 2022. The proxies of firm growth are return on asset growth, operating income growth and total asset growth. This study then utilises a three-step mediation analysis methodology to examine the relationships between MA, IC and firm growth.

Findings

Findings indicate that HC, SC, RC and INNC mediate the link between MA and firm growth. This suggests that competent managers can capitalise on the potential benefits of these investments to achieve firm growth.

Practical implications

Competent managers can utilise different IC investments to grow the financial performance and strength of their businesses. Managers should continually scan, secure opportunities and adjust their investments in knowledge assets in accordance with the dynamic capabilities view. That is, managers, in general, and operations managers, in particular, can implement guidelines that prioritise IC investments in the future to expedite firms’ development.

Originality/value

This study extends the existing frameworks that study investment variables as mediators between MA and firm outcomes. Most particularly, this study adopts four components of IC for measurement. Moreover, firm performance is measured using dynamic growth indicators rather than static measures.

Details

Management Decision, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 8 April 2024

Maria Rita Blanco and Mariela Golik

This paper aims to explore the Spanish Self-Initiated Expats’ (SIEs) motivations and factors involved in the choice of the host destination.

Abstract

Purpose

This paper aims to explore the Spanish Self-Initiated Expats’ (SIEs) motivations and factors involved in the choice of the host destination.

Design/methodology/approach

Through an exploratory and qualitative study, drawing upon SIE literature on motivations and careers, 22 Spanish SIEs were interviewed in a semi-structured way.

Findings

Most SIEs clearly detailed the line of reasoning behind the host destination choice (specific destination); a second group considered a limited number of potential countries to relocate to (alternative destinations), and the smallest one did not choose a specific location. Career motivations were the most mentioned ones and different degrees of career planning were found: those with a very defined career planning process relied upon one potential destination, while those with a less defined one considered several alternative host destinations. The European Region Action Scheme for the Mobility of University Students experience was one of the most mentioned factors influencing the choice of the host destination, which may be common to other European Union (EU) nationals. As to the limiting ones, the visa requirements outside the EU were identified. Other factors were particular to Spain, such as the perceived need for English proficiency for a successful global career and the degrees of career planning.

Practical implications

These findings may assist Talent Management Managers to align organizational strategies with SIEs motivations. They may also help future Spanish and European SIEs in their individual career management process.

Originality/value

This study contributes to a better understanding of the expatriation motivations and factors influencing the destination location of Spanish SIEs, adding to the SIE and global career literature.

Details

Journal of Global Mobility: The Home of Expatriate Management Research, vol. 12 no. 3
Type: Research Article
ISSN: 2049-8799

Keywords

Article
Publication date: 9 September 2024

Woo-Suk Jun, Ho-Taek Yi and Fortune Edem Amenuvor

This study aims to examine the effect of marketing agility of startup companies on their new product creativity and new product performance while examining the moderating role of…

Abstract

Purpose

This study aims to examine the effect of marketing agility of startup companies on their new product creativity and new product performance while examining the moderating role of technological turbulence.

Design/methodology/approach

Data were collected from 319 South Korean startups and empirically analyzed using structural equations modeling technique.

Findings

First, marketing agility is a potent catalyst that positively influences the novelty and meaningfulness of new products, thereby enhancing new product creativity. Second, marketing agility contributes significantly to new product performance across multiple dimensions, including market, financial, and customer performances. Third, this study underscores the pivotal role of new product creativity, with both novelty and meaningfulness proving to be key drivers of improved new product performance. Technological turbulence is revealed as a moderating force, amplifying the positive relationship between new product novelty and performance. However, while it substantiates some moderating effects, the study does not find significant support for the role of technological turbulence in moderating the relationships among new product meaningfulness, marketing agility, and new product performance.

Originality/value

To the best of our knowledge, this study is the first to analyze the effect of startups’ marketing agility on new product creativity and performance considering the moderating effect of technological turbulence, especially in the South Korean context. This study offers practical insights emphasizing the indispensability of marketing agility for startups operating in rapidly evolving markets. Additionally, it advocates a strategic emphasis on novelty in high-tech turbulence scenarios to bolster new product performance.

Details

Marketing Intelligence & Planning, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 12 March 2024

Nurcan Kilinc-Ata, Abdulkadir Barut and Mücahit Citil

Today, many industries are implementing creative approaches in response to increasing environmental awareness. It is of great importance to answer the question of whether the…

Abstract

Purpose

Today, many industries are implementing creative approaches in response to increasing environmental awareness. It is of great importance to answer the question of whether the military sector, one of the most important sectors, can support renewable energy (RE) adaptation. This study aims to examine how military spending affects the supply of RE in 27 Organization for Economic Cooperation and Development (OECD) nations as well as the regulatory function of factors such as innovation, international trade and oil prices between 1990 and 2021.

Design/methodology/approach

The study examines the effects of military spending, income, green innovation, international trade, oil prices and the human development index on the supply of RE using various econometric approaches, which are the cointegration test, moments quantile regression and robustness test.

Findings

The findings demonstrate that all factors, excluding military spending, quite likely affect the expansion of the renewable supply. Military spending negatively influences the RE supply; specifically, a 1% increase in military spending results in a 0.88 reduction in the renewable supply. In addition, whereas income elasticity, trade and human development index in OECD nations are higher in the last quantiles of the regression than in the first quantiles, the influence of military spending and innovation on renewable supply is about the same in all quantiles.

Practical implications

OECD nations must consider the practical implications, which are essential to assess and update the military spending of OECD countries from a green energy perspective to transition to clean energy. Based on the study’s overall findings, the OECD countries should incorporate the advantages of innovation, economic growth and international trade into their clean energy transition strategies to lessen the impact of military spending on renewables.

Originality/value

The study aims to fill a gap in the literature regarding the role of military expenditures in the RE development of an OECD country. In addition, the results of the methodological analysis can be used to guide policymakers on how military spending should be in the field of RE.

Details

International Journal of Energy Sector Management, vol. 18 no. 6
Type: Research Article
ISSN: 1750-6220

Keywords

1 – 5 of 5