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While big data analytics can spur innovation among firms, it is unclear whether it can effectively drive value creation, value proposition, value delivery and value capture to deal with disruptions and the ever-changing demands of customers. This study therefore aims to examine how value creation, value proposition, value delivery and value capture can be improved through big data analytics capability (BDAC). This study advances the discourse by investigating how the market environment and strategic orientations play significant but little-studied roles in enhancing or lessening BDAC’s impact on business model innovation (BMI).

Drawing on dynamic capability and contingency perspectives, a model of five hypotheses was developed and validated using survey data from 208 managers of manufacturing firms in Ghana. Covariance-based structural equation modeling was used for the analysis.

The findings revealed that BDAC and strategic orientation (market and learning) directly influence the dimensions of BMI (value creation, value proposition, value delivery and value capture). The findings further showed that strategic orientations partially mediate the BDAC–BMI link. The authors also noted that the BDAC–BMI link is amplified at high levels of market dynamism.

The findings suggest that investing in BDA alone may not be sufficient to drive superior business model innovation. However, market orientation and continuous learning are crucial to fully realizing BDAC’s full potential in enabling value creation, value proposition, value delivery and value capture, especially in a dynamic market environment.

This study contributes to existing BMI literature by being the first to examine how BDAC facilitates value creation, value proposition, value delivery and value capture in developing countries. This paper also advances BM literature by theorizing and validating important but rarely studied roles of strategic orientations and market dynamism. Thus, this paper extends the understanding of the conditions and mechanisms through which the effect of BDAC on value creation, value proposition, value delivery and value capture can be optimized.

This study investigates the impact of religious orientation and patriotism on domestic tourists’ intention to revisit spiritual destinations through two distinct studies: (1) religious sites and historical landmarks and (2) cultural heritage locations.

Using convenience sampling, Study 1 (religious orientation) collected data from 445 Vietnamese tourists, and Study 2 (patriotism) collected data from 492 Vietnamese tourists. Spiritual elements were examined through social identity theory (SIT) and patriotism through the theory of reasoned action (TRA). The cognitive-affective-behavioral (CAB) model serves as the framework for both analyses. The hypotheses were tested using structural equation modeling.

Both patriotism and religious orientation had a positive indirect impact on domestic tourists’ intention to return. While attitudes toward development served as the sole mediator between patriotism and revisit intention, multiple factors mediated the relationship between religious orientation and revisit intention.

Religious marketing campaigns can enhance the destination image of churches and temples, thereby strengthening domestic tourists’ intention to revisit. Programs emphasizing patriotism should be organized to encourage the intention to revisit cultural and historical heritage sites.

This study on spirituality tourism conducted a comparative analysis of two case studies by focusing on the interplay between religious orientation and patriotism regarding revisiting intention by employing frameworks of the SIT, TRA and CAB models. It enriches the existing literature and theoretical foundations of spiritual tourism and provides valuable insights for local policymakers by highlighting the distinctions between the effects of religion and patriotism.

This study investigates the impact of human capital (managers' capital, employees' capital) and orientation (market orientation, entrepreneurial orientation) for accelerating the digitalization process and improving the firm performance. It also studies the role of supply chains as both direct and indirect mediators of the correlation between digitalization and business performance.

This article aims to develop an empirical study using a random sampling technique and survey data collected from 368 managers and owners of different food enterprises in Vietnam. The study adopted a methodological approach quantitatively. Analysis of the relationships and confirmatory factors was performed using structural equation modeling (SEM), a technique to evaluate the proposed relationships.

In line with expectations, the findings emphasize the impact of human capital (managers' capital, employees' capital) and orientation (market orientation, entrepreneurial orientation) for accelerating the digitalization process and the role of supply chains as both direct and indirect mediators of the correlation between digitalization and improving the firm performance, in the context of emerging markets.

This is an important investigation, according to the authors' knowledge, regarding the role of developing human capital (managers' capital, employees' capital) and orientation (market orientation, entrepreneurial orientation) as a key strategy for accelerating the digitalization process and improving the firm performance. Further, the study's novelty reinforces the role of supply chains as both direct and indirect mediators of the correlation between digitalization and business performance in the Vietnamese food companies, where a market economy is emerging.

This study aims to explore how customers’ attitudes toward a restaurant menu featuring local food information influence their visual attention and CSR attitudes. It also examines the moderating effects of environmental consciousness and community attachment.

The study was conducted in an eye-tracking laboratory, and 111 responses were collected in two phases: the eye-tracking phase and the post-study survey. Descriptive statistics, confirmatory factor analysis and PROCESS macro analysis were conducted for data analysis.

The findings revealed that positive menu attitudes not only impact CSR attitudes but also influence customers’ visual attention. Moreover, environmental consciousness moderates the relationship between menu attitudes and visual attention for both central and peripheral cues on the menu.

Restaurant managers can influence customers’ visual attention and CSR attitude by enhancing menu attitudes and implementing effective strategies to present local food information on their menu.

Interweaving signaling theory and the elaboration likelihood model, this research examines individuals’ conscious and unconscious responses to the restaurant menu containing local food information by taking an eye-tracking approach, offering robust findings.

This study integrated the service gap of the PZB model, hidden importance and Taguchi’s quality engineering to develop a new two-dimensional strategic matrix, the Hidden Importance and Relative Quality Performance (HI-RQP) model. The HI-RQP model was then used to determine the managerial implications and improvement direction of memorable dining experience (MDE) attributes of Michelin-starred restaurants (MSRs).

This study collected 619 MDE questionnaires from customers of seven MSRs.

The results reveal that the HI-RQP model comprises four quadrants. Professional and high-quality service, carefully prepared dishes, restaurant style and customer-oriented service attitude are competitive advantages that should be maintained. Conversely, taste and freshness that exceed customers’ expectations and provide extra services to customers are MDE attributes that require urgent improvement.

Besides contributing practically to the enhancement of MDE in MSRs, the findings facilitate a more plausible identification of MDE attributes by integrating various theories into the HI-RQP model.

In the 21st century, libraries are experiencing a significant decline in users due to shifting reading habits and the impact of technology, necessitating library transformation and a heightened emphasis on library marketing. Special libraries, in particular, rely heavily on patrons for survival, often due to their private ownership and limited resources. This paper aims to discuss the aforementioned objectives.

This paper examines the Taste Library, a special library in Hong Kong, and analyzes its current practices based on an interview with its founder, website content, and social media presence. The 7Ps Marketing Mix model is employed to assess the strengths and weaknesses of the library's current market position.

The Taste Library's existing practices exhibit limitations in attracting young patrons. To address this issue, we propose marketing strategies focused on enhancing social network presence, offering digitized content, and engaging in school outreach.

By concentrating on youth marketing, this study offers valuable insights for special libraries in developing strategic plans for transitioning and maintaining sustainability.

Few studies concentrate on marketing small special libraries, particularly in the East, within today's digitized economy.

The implementation of sustainable corporate policies and practices requires that employees engage in green behavior. Understanding the drivers of employee green behavior (EGB) is a fundamental research question. This paper aims to extend the scholarship on the micro-foundations of EGB by examining workplace greenery as an antecedent of EGB.

Drawing from theories in environmental psychology (biophilic design, well-being and nature relatedness [NR]), the paper studies the mediating role of well-being and the moderating role of employee nature-relatedness in a three-wave panel study, conducted nine months apart in a sample of white-collar workers.

Workplace greenery influences the green behavior of employees; whereas the effect is direct for employees with low NR, for employees high in this trait the effect is mediated by well-being.

Workplace greenery emerges as a practical environmental cue that contributes to achieving the environmental goals of the company reducing its environmental impact. Organizations may consider investing in creating greener workspaces as it implies a double dividend: for employees with stronger environmental identities, these plants enhance well-being and indirectly foster green behavior, but it will encourage green behavior in employees without such an identity.

The insights provided about the complex interplay between workplace greenery, NR, well-being and environmental behavior can guide the development of targeted and more strategic workplace interventions that foster greener and happier employees and organizations.

This study contributes to the micro-foundations of EGB in three ways. First, it reveals that workplace greenery, an under-researched organizational factor, may be used as a cultural artifact to promote green behavior among employees. Second, it enriches the authors’ understanding of the psychological mechanisms leading to EGB. Finally, it expands on the individual determinants of EGB, underscoring the importance of considering NR in green human resource management.

As employees face increased turbulence due to uncertain economic and organisational conditions, they are nowadays pushed to be proactive in both their jobs and careers in terms of heightened customisation, adaptability and flexibility. Drawing from the career construction theory, we examine the reciprocal associations of a contemporary career orientation among employees to customise one’s own career (i.e. protean career orientation) vs one’s own job (i.e. job crafting behaviours) as well as the boundary conditions due to the levels of career adaptability.

We conducted a cross-lagged study with three waves using data collected from a sample of Polish employees. The data were analysed using structural equation modelling in AMOS.

Results from a cross-lagged panel study with 168 participants revealed a bidirectional relationship between protean career orientation and job crafting behaviours. The results also confirmed the moderating role of career adaptability between these two variables.

This research is one of the first to examine a reciprocal relationship between protean career orientation and job crafting. Moreover, it examines the moderating role of career adaptability in the aforementioned association.

This study aims to explore various conceptions of global citizenship education (GCE) and pedagogies among frontline Chinese Hong Kong secondary school teachers under the onset of a new political climate of conservative nationalism.

It utilised interview findings with a purposive sample of about 22 experienced secondary school teachers in 2019, which was shortly before the city was caught in huge waves of protests. Interviewees come from different demographics, such as subsidy types of schools and school sponsoring bodies and admit students of different socio-economic status and academic capabilities.

The findings reveal both liberal and nationalistic orientations on knowledge and values of GCE, including sustainability, in recent school education, and the use of discussion and experiential learning for teaching GCE.

A conceptual framework is developed for further research on teaching GCE in different cultural contexts. Developing pedagogies to instil in learners the values, attitudes and behaviours that support responsible global citizenship should become an international research agenda.

The analysis offers insightful views on what, why and how these teachers teach GCE. The authors also construct a framework of teachers' values and teaching beliefs that cultivate global citizens based on the research findings. This framework can inform school leaders, curriculum planners and teacher trainers in developing a more substantial pedagogical framework for GCE.

This research aims to examine the interplay between social media engagement, motivation and materialistic values on purchase intention towards luxury fashion brands among young Chinese consumers in Hong Kong. The study explores three key areas: the correlation between social media engagement and luxury purchase intention, the motivational factors that influence this relationship and the role of materialistic values within this context.

The study employs a moderated mediation analysis approach to explore these relationships. A cross-sectional online survey was completed by 226 young Chinese respondents (aged 18–35) in Hong Kong. The survey aimed to measure the participants’ engagement with luxury fashion brands’ social media (predictor), materialistic values (moderator), intention to purchase luxury items (outcome) and their motivation regulation (mediator).

The study reveals a moderated mediation model. It indicates that consumers’ autonomous motivation, specifically intrinsic and identified regulation, acts as a mediator between social media engagement and luxury purchase intention. Interestingly, social media engagement has a more profound influence on the intrinsic motivation to purchase luxury items among consumers with less materialistic values.

This study pioneers in explaining luxury purchase intention in relation to social media engagement, autonomous motivation and materialism among young Chinese consumers in Hong Kong. Further, it highlights that by engaging in social media, non-materialistic consumers’ intrinsic motivation toward purchasing luxury goods can mirror that of their materialistic counterparts.