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1 – 10 of 349Yanhong Chen, Man Li, Aihui Chen and Yaobin Lu
Live streaming commerce has emerged as an essential strategy for vendors to effectively promote their products due to its unique content presentation and real-time interaction…
Abstract
Purpose
Live streaming commerce has emerged as an essential strategy for vendors to effectively promote their products due to its unique content presentation and real-time interaction. This study aims to investigate the influence of viewer-streamer interaction and viewer-viewer interaction on consumer trust and the subsequent impact of trust on consumers' purchase intention within the live streaming commerce context.
Design/methodology/approach
A survey questionnaire was conducted to collect data, and 403 experienced live streaming users in China were recruited. Covariance-based structural equation modeling (CB-SEM) was used for data analysis.
Findings
The results indicated that viewer-streamer interaction factors (i.e., personalization and responsiveness) and viewer-viewer interaction factors (i.e., co-viewer involvement and bullet-screen mutuality) significantly influence trust in streamers and co-viewers. Additionally, drawing on trust transfer theory, trust in streamers and co-viewers positively influences trust in products, while trust in co-viewers also positively influences both trust in streamers and products. Furthermore, all three forms of trust positively impact consumers' purchase intentions.
Originality/value
This study enriches the extant literature by investigating interaction-based trust-building mechanisms and uncovering the transfer relationships among three trust targets (streamers, co-viewers and products). Furthermore, this study provides some practical guidelines to the streamers and practitioners for promoting consumers’ trust and purchase intention in live streaming commerce.
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Fangfang Hou, Boying Li, Zhengzhi Guan, Alain Yee Loong Chong and Chee Wei Phang
Despite the burgeoning popularity of virtual gifting in live streaming, research lacks an in-depth understanding of the drivers behind this behavior. Using para-social…
Abstract
Purpose
Despite the burgeoning popularity of virtual gifting in live streaming, research lacks an in-depth understanding of the drivers behind this behavior. Using para-social relationship (PSR), this study aims to capture viewers’ lively social feelings toward the streamer as the key factor leading to the purchase behavior of virtual gifts. It also aims to establish a theoretical link between PSR and viewers’ holistic experience in live streaming as captured by cognitive absorption and aims to investigates the role of technological features (i.e. viewer–streamer and viewer–viewer interactivity, streamer-level and viewer-level deep profiling and design aesthetics) in shaping viewers’ experience.
Design/methodology/approach
Based on 433 survey responses, this study employs a combination of structural equation modeling and neural networks to offer valuable insights into the relationships between the technological environment, viewer experience and viewer behavior.
Findings
Our results highlight the salience of PSR in promoting the purchase of virtual gifts through cognitive absorption and the importance of the technological environment in eliciting the viewer experience. This study sheds light on the development of PSR in a technological environment and its relationship with cognitive absorption.
Originality/value
By applying PSR to conceptualize viewers’ perceived connection with the streamer, this study extends the research on purchase behavior in the non-shopping context by providing an enlightened understanding of virtual gift purchase behavior in live streaming. Moreover, by theoretically linking PSR with cognitive absorption, virtual gift purchase and technological features of live streaming, it enriches the theory of PSR and bridges the gap between the design practice of supporting the IT infrastructure of live streaming and research.
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Dan Yuan, Jiejie Du, Yaguang Pan and Chenxi Li
This study explores the role of industrial co-agglomeration and digital economy in influencing the green high-quality development of the Yellow River National Cultural Park to…
Abstract
Purpose
This study explores the role of industrial co-agglomeration and digital economy in influencing the green high-quality development of the Yellow River National Cultural Park to provide countermeasures and suggestions for promoting the whole-area high-quality development.
Design/methodology/approach
This study is based on panel data from 56 cities from 2010 to 2022. First, a Super-SBM model is built to evaluate green high-quality development. Secondly, location entropy is used to measure industrial co-agglomeration and the entropy weight method is used to measure the digital economy. Finally, the panel Tobit model is used to analyze the impact of industrial co-agglomeration and digital economy on the green high-quality development of Yellow River National Cultural Park.
Findings
This study found that (1) industrial co-agglomeration has a negative implication in green high-quality development, while the digital economy boosts green high-quality development; (2) industrial co-agglomeration is a less critical dependency on the level of development of the digital economy in influencing green high-quality development, while the facilitating effect of the digital economy is more dependent on industrial co-agglomeration and (3) the trend of slow growth in industrial co-agglomeration and digital economy development, with significant regional differences in green high-quality development.
Research limitations/implications
Undeniably, our study has several limitations. Firstly, as the study area only includes some cities in individual provinces, such as Qinghai, this paper only analyzes at the city level, which does not better reflect the differences between provinces; secondly, this study only adopts one method to determine the digital economy. In the future, other methods can be explored to measure digital economy; finally, in addition to the main role of digital economy and industrial co-agglomeration, other factors may also affect the green high-quality development of YRNCP. Future research should introduce other variables to improve the theoretical framework.
Practical implications
First, it provides countermeasures and suggestions for promoting the green high-quality development of YRNCP. Second, it helps to implement the new development concept, cultivate the new quality productivity of culture and the tourism industry and promote the green high-quality development of YRNCP. Third, it provides references to improve the management measures and related policies of the YRNCP more accurately and efficiently. Fourth, it helps to build a new development pattern and has important practical significance in promoting the high-quality development of the whole basin, protecting and inheriting the Yellow River Culture and helping the Chinese-style modernization and development, which are of great practical significance.
Social implications
The research is carried out from the new perspective of industrial co-agglomeration and digital economy, which provides the theoretical basis and reference for solving the problem of green high-quality development of YRNCP. Second, it broadens the research idea of green high-quality development. Third, it quantitatively analyzes the impact of industrial co-agglomeration and digital economy on the high-quality development of YRNCP, deepening the research on the green high-quality development of YRNCP. Fourth, it helps to enrich and improve the theoretical research related to the national cultural park development and has positive significance in promoting the management and innovation of the cultural industry and the construction of related disciplines.
Originality/value
The paper’s findings illustrate the functional relationship of the digital economy and industrial co-agglomeration with green high-quality development and propose countermeasures to facilitate the high-quality development of the Yellow River National Cultural Park.
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Shikha Pandey, Yogesh Iyer Murthy and Sumit Gandhi
This study aims to assess support vector machine (SVM) models' predictive ability to estimate half-cell potential (HCP) values from input parameters by using Bayesian…
Abstract
Purpose
This study aims to assess support vector machine (SVM) models' predictive ability to estimate half-cell potential (HCP) values from input parameters by using Bayesian optimization, grid search and random search.
Design/methodology/approach
A data set with 1,134 rows and 6 columns is used for principal component analysis (PCA) to minimize dimensionality and preserve 95% of explained variance. HCP is output from temperature, age, relative humidity, X and Y lengths. Root mean square error (RMSE), R-squared, mean squared error (MSE), mean absolute error, prediction speed and training time are used to measure model effectiveness. SHAPLEY analysis is also executed.
Findings
The study reveals variations in predictive performance across different optimization methods, with RMSE values ranging from 18.365 to 30.205 and R-squared values spanning from 0.88 to 0.96. Additionally, differences in training times, prediction speeds and model complexities are observed, highlighting the trade-offs between model accuracy and computational efficiency.
Originality/value
This study contributes to the understanding of SVM model efficacy in HCP prediction, emphasizing the importance of optimization techniques, model complexity and dimensionality reduction methods such as PCA.
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Wei Qian, Carol Tilt and Ping Zhu
This paper aims to examine the role of local/provincial government in influencing corporate social and environmental reporting (CSER) in China, and more specifically, how the…
Abstract
Purpose
This paper aims to examine the role of local/provincial government in influencing corporate social and environmental reporting (CSER) in China, and more specifically, how the underlying economic and political factors associated with local government have influenced the quality of CSER.
Design/methodology/approach
The authors used 234 environmentally sensitive companies listed on the Shanghai and Shenzhen Stock Exchanges during 2013 and 2015 as the research sample to test the relationship between CSER and local government’s political connection and economic prioritisation and the potential mediating effect of local economic prioritisation.
Findings
The analysis provides evidence that local/provincial government’s political geographical connectedness with the central government has directly and positively influenced the level of CSER, while local prioritisation of economic development has a direct but negative effect on CSER in China. In addition, local/provincial prioritisation of economic development has mediated the relationship between local–central political geographical connectedness and CSER.
Practical implications
While local/provincial governments are heavily influenced by the coercive pressure from the central government, they also act in their own political and economic interests in overseeing CSER at the local level. This study raises the question about the effectiveness of the top-down approach to improving CSER in China and suggests that the central government may need to focus more on coordinating and harmonising different local/provincial governments’ interests to enable achieving a common sustainability goal.
Originality/value
The authors provide evidence revealing how the economic and political contexts of local government have played a significant role in shaping CSER in China. More specifically, this paper addresses a gap in the literature by highlighting the importance of local government oversight power for CSER development and how such oversight is determined by local prioritisation of economic development and political geographical connectedness of local and central governments.
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As the novel coronavirus 2019 (COVID-19) impacts the world, software practitioners are collaboratively working remotely from home. The pandemic has disrupted software…
Abstract
Purpose
As the novel coronavirus 2019 (COVID-19) impacts the world, software practitioners are collaboratively working remotely from home. The pandemic has disrupted software practitioners’ productivity forcing changes to agile methodology adopted by software practitioners in software organizations. Therefore, this study aims to provide implication on the issues and recommendations for improving software practitioners’ productivity and also examine the impact of the COVID-19 pandemic on agile software development.
Design/methodology/approach
This paper adopts a narrative literature review to provide early assessment based on secondary data from the literature and available document reports from studies published from 2019 to 2022 to explore software practitioners’ productivity and agile software development during the working from home directive amidst the COVID-19 pandemic. A total of 60 sources which met the inclusion criteria were used to provide preliminary evidence grounded on secondary data from the literature. Descriptive analysis was used to provide qualitative findings from the literature.
Findings
Findings from this study present the significance of working from home directive on agile software development and software practitioners’ productivity. More importantly, findings from the secondary data shed light on software practitioners’ productivity adopting agile software development amidst the COVID-19 pandemic. Additionally, the findings present virtual collaborative platforms used by software practitioners, technical and social barriers of agile software development during the pandemic and recommendations for remote agile software development.
Originality/value
This study explores the significance of working from home directive on software practitioners’ productivity during COVID-19 pandemic and further investigates how are software practitioners’ productivity adopting agile software development practices amidst the COVID-19 pandemic. Besides, this study discusses the challenges software practitioners currently face and offers some strategies to bridge the gaps in agile software development to help software practitioners, system developers, software managers and software organizations adapt to the changes caused by the pandemic.
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Although researchers have carried out considerable work on organizational citizenship behavior (OCB), the questions of whether and how adopting a positive leadership style leads…
Abstract
Purpose
Although researchers have carried out considerable work on organizational citizenship behavior (OCB), the questions of whether and how adopting a positive leadership style leads subordinate employees to engage in interpersonal citizenship behavior (ICB) remain, thus far, unanswered. To address this research gap, this study aimed to uncover the possible underlying mediation mechanism.
Design/methodology/approach
Partial least squares structural equation modeling (PLS-SEM) was used to test the research model using data collected by means of a three-wave online survey with 166 respondents.
Findings
The results indicated that the organization-based self-esteem (OBSE) of subordinate employees mediated the effect of supervisors using a positive leadership style on subordinates engaging in person-focused ICB.
Originality/value
The importance of positive leadership is revealed in the finding of a self-consistency-based positive spillover effect, according to which the use of a positive leadership style directly benefits subordinates by enhancing their OBSE. This subsequently motivates them to engage in person-focused ICB, which benefits their coworkers. Thus, a positive leadership style creates a positive dynamic in the workplace.
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Shikha Pandey, Yogesh Iyer Murthy and Sumit Gandhi
This study aims to investigate the use of 20 commonly applied regression methods to predict concrete corrosion. These models are assessed for accuracy and interpretability using…
Abstract
Purpose
This study aims to investigate the use of 20 commonly applied regression methods to predict concrete corrosion. These models are assessed for accuracy and interpretability using SHapley Additive Explanations (SHAP) and Local Interpretable Model-agnostic Explanations (LIME) analysis to provide structural health monitoring prognostic tools.
Design/methodology/approach
This study evaluated model performance using standard measures including root mean square error (RMSE), mean square error (MSE), R-squared (R2) and mean absolute error (MAE). Interpretability was evaluated using SHAP and LIME. The X and Y distances, concrete age, relative humidity and temperature were input parameters, whereas half-cell potential (HCP) values were considered output. The experimental data set consisted of observations taken for 270 days.
Findings
Gaussian process regression (GPR) models with rational quadratic, square exponential and matern 5/2 kernels outperformed others, with RMSE values around 16.35, MSE of roughly 267.50 and R2 values near 0.964. Bagged and boosted ensemble models performed well, with RMSE around 17.20 and R2 values over 0.95. Linear approaches, such as efficient linear least squares and linear SVM, resulted in much higher RMSE values (approximately 40.17 and 40.02) and lower R2 values (approximately 0.79), indicating decreased prediction accuracy.
Practical implications
The findings highlight the effectiveness of GPR models in forecasting corrosion in concrete buildings. The use of both SHAP and LIME for model interpretability improves the transparency of predictive maintenance models, making them more reliable for practical applications.
Social implications
Safe infrastructure is crucial to public health. Predicting corrosion and other structural problems improves the safety of buildings, bridges and other community-dependent structures. Public safety, infrastructure durability and transportation and utility interruptions are improved by reducing catastrophic breakdowns.
Originality/value
This study reduces the gap between model accuracy and interpretability in predicting concrete corrosion by proposing a data-driven method for structural health monitoring. The combination of GPR models and ensemble approaches provides a solid foundation for future research and practical applications in predictive maintenance. This comprehensive approach underscores the potential of data-driven methods for predictive maintenance in concrete structures, with implications for broader applications in various industries.
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Shikha Pandey, Sumit Gandhi and Yogesh Iyer Murthy
The purpose of this study is to compare the prediction models for half-cell potential (HCP) of RCC slabs cathodically protected using pure magnesium anodes and subjected to…
Abstract
Purpose
The purpose of this study is to compare the prediction models for half-cell potential (HCP) of RCC slabs cathodically protected using pure magnesium anodes and subjected to chloride ingress.The models for HCP using 1,134 data set values based on experimentation are developed and compared using ANFIS, artificial neural network (ANN) and integrated ANN-GA algorithms.
Design/methodology/approach
In this study, RCC slabs, 1000 mm × 1000 mm × 100 mm were cast. Five slabs were cast with 3.5% NaCl by weight of cement, and five more were cast without NaCl. The distance of the point under consideration from the anode in the x- and y-axes, temperature, relative humidity and age of the slab in days were the input parameters, while the HCP values with reference to the Standard Calomel Electrode were the output. Experimental values consisting of 80 HCP values per slab per day were collected for 270 days and were averaged for both cases to generate the prediction model.
Findings
In this study, the premise and consequent parameters are trained, validated and tested using ANFIS, ANN and by using ANN as fitness function of GA. The MAPE, RMSE and MAE of the ANFIS model were 24.57, 1702.601 and 871.762, respectively. Amongst the ANN algorithms, Levenberg−Marquardt (LM) algorithm outperforms the other methods, with an overall R-value of 0.983. GA with ANN as the objective function proves to be the best means for the development of prediction model.
Originality/value
Based on the original experimental values, the performance of ANFIS, ANN and GA with ANN as objective function provides excellent results.
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Rahmat Aris Pratomo, Zumrotul Islamiah and Bimario Eka Bhaskara
The potential for massive economic growth exists in Samarinda City due to the intensification of activities in built-up areas. This suggests the potential for increased urban…
Abstract
Purpose
The potential for massive economic growth exists in Samarinda City due to the intensification of activities in built-up areas. This suggests the potential for increased urban disease in the relocation of Indonesia’s new capital city to a location adjacent to Samarinda. One of the most striking impacts is the urban heat island (UHI). The increase in this phenomenon can be addressed effectively and efficiently through the provision and arrangement of appropriate vegetation-based actions. Therefore, this study aims to identify priority areas of green open space (GOS) based on UHI levels. In addition, this study also aims to present alternative mitigation measures to reduce the risk of disasters due to UHI.
Design/methodology/approach
A mixed-method approach was used in this research, involving an initial land surface temperature analysis to identify the UHI class. This analysis was complemented by quantitative spatial analyses, such as scoring, overlay and intersect methods, to determine the priority level class and the typology of GOS priority. A qualitative analysis was also conducted through data triangulation or comparison methods, such as examining existing land use, GOS priority maps and spatial plan policies.
Findings
The findings show that the total UHI area in Samarinda City was 6,936.4 ha in 2019 and is divided into three classifications. In Class 1, the UHI area is very dominant, reaching 87% of the total area. Meanwhile, the main results identified two priority classes of GOS in Samarinda, namely, the medium and high categories with an area of 960.43 ha and 113.57 ha, respectively. The results also showed that there were 17 typologies associated with five alternative mitigation measures: green industry, greening parking lots, improving urban green infrastructure and buildings, urban greening and mining restoration.
Research limitations/implications
Specific to assessing UHI, image data were available only in medium spatial resolution, leading to a consequence of detailed accuracy. In addition, since the determination of mitigation considered local policies, the method should be used in other locations requiring adjustments to existing regulations, specifically those related to spatial planning.
Originality/value
This study makes a significant contribution to the understanding of the UHI phenomenon in Indonesia, especially in the urban areas of Kalimantan Island. In addition, the study presents new insights into alternative mitigation actions to reduce the risk of UHI. Innovatively, this study introduces a typology of regions associated with appropriate alternative mitigation actions, making it an important achievement for the first time in the context of this study.
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