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Social media usage has been documented to affect the psychological well-being of its users. This study aims to examine how social media overload influences cognitive fatigue among individuals in Malaysia.

This study employed a comprehensive research framework based on the stressor-strain-outcome (SSO) model to examine how perceived overload affects social media cognitive fatigue through emotional exhaustion and anxiety. Survey data were gathered from 451 social media users in Malaysia, and data analysis was performed using PLS-SEM.

The findings revealed that information overload, communication overload and interruption overload are antecedents of emotional exhaustion. Communication overload, interruption overload and cognitive overload were identified as antecedents of anxiety, while emotional exhaustion and anxiety were confirmed as predictors of social media cognitive fatigue. However, pathway analysis indicated no relationship between emotional exhaustion and anxiety.

Our study contributes to the literature on media technology and media psychology by examining the psychological mechanisms (emotional exhaustion and anxiety). The findings offer implications for service providers, practitioners and social media users, as they facilitate measures and strategies to mitigate the adverse effects of social media while elevating psychological well-being.