Search results

The purpose of this study is to investigate the sustainable entrepreneurial attitudes (SEA) and intentions of young women. The study aims to first explore the impact of the external environment on the SEA and then the intention of female tourism and hotel management students at Jordanian universities; and second, to examine the moderating role of prior entrepreneurial training (PET) in the relationship between the external perceived environment and SEA.

A quantitative approach, using a questionnaire with a total sample of 302 participants of female tourism and hotel management students at Jordanian universities, was used to collect data. SmartPLS was used to test the research model and hypotheses.

The findings revealed that the entrepreneurial attitude of young female students in tourism and hospitality toward sustainable entrepreneurship significantly influences their sustainable entrepreneurial intention (SEI). The perceived external environment, including access to finance, government policies and university educational support, has a nonsignificant effect on young women’s SEA; however, their SEA is significantly influenced by society’s perception. Their PET partially moderates the relationships between the perceived external environment and young women’s SEA (PET).

This study creates new insights and contributes toward understanding the SEA and SEI of young women in an emerging economy context, Jordan. It proposes integration and extension, through adding external environment and PET, of the theory of planned behavior to explore young female students’ attitudes and intentions toward sustainable entrepreneurship in tourism and hospitality.

This study aims to present a research model to investigate the potential impact of human capital, structural capital and social capital on e-banking proactiveness. In addition, it reveals the potential impact of e-banking proactiveness on competitive intelligence and competitive agility. Also, it aims to explore the impact of competitive intelligence on competitive advantage and competitive agility. Finally, the impact of competitive agility on competitive advantage will be examined.

In order to gather data, a questionnaire was prepared and administered to 211 respondents in Jordan. The research model and hypotheses were then assessed using Structural Equation Modeling – Partial Least Squares (SEM-PLS).

The study demonstrated a significant impact of human capital, structural capital and social capital on e-banking proactiveness. The findings confirm that e-banking proactiveness significantly impacts competitive intelligence and achieving competition. Moreover, the findings confirm that competitive intelligence significantly impacts competitive agility. Also, the findings revealed a substantial relationship between competitive intelligence and competitive advantage. Finally, the results discovered that competitive agility significantly impacts competitive advantage.

The research gives valuable insights into the elements that drive e-banking proactiveness, which can beautify the proactiveness literature is well-known. By uncovering the position of intellectual capital in fostering proactiveness, this examination contributes to deeper information on the way financial institutions can successfully respond to market modifications, patron needs and technological advancements. Future scholars can build upon these findings to discover proactiveness in different sectors and industries, thereby broadening the understanding of proactive behaviors throughout numerous contexts.