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Drawing on a constructionist-poststructuralist feminist perspective, this paper aims to extend thinking on the evolution of entrepreneurial ecosystems by exploring how gendered entrepreneurial ecosystems can become more inclusive.

The paper contends path dependency of entrepreneurial ecosystems, maintains embedded gender bias (and biases against disadvantaged or unconventional entrepreneur groups) and builds an argument for path creation to de-bias entrepreneurial ecosystems. A metaphorical descriptor of entrepreneurial ecosystems is probed as contributing to the gendered entrepreneurial ecosystem discourse. Three propositions, namely on path creation, transformative agency and appropriate metaphors, are derived from the extant literature and an illustrative example employed to interrogate these propositions.

We advance path creation via transformative agency as a means for moving towards inclusive entrepreneurial ecosystems. We provide an alternative metaphor to springboard change to the gendered scholarly discourse on entrepreneurial ecosystems. Our illustrative example lends support to our propositions.

This paper helps lay a foundation for new thinking on change towards inclusive entrepreneurial ecosystems. It provides a powerful argument for broadening the mainstream path dependence view of entrepreneurial ecosystems. It is unique in suggesting a constructionist-poststructuralist feminist standpoint to challenge the dominant discourse on entrepreneurial ecosystems.

This study responds to the need in social entrepreneurship research for more empirical studies to clarify the meaning of social value. Specially, it aims to explore the meaning of social value communicated on social media (SoMe) within the local context of a social enterprise (SE).

A multimodal social semiotic approach was applied to several hundred Facebook posts of a Finnish SE providing elderly care solutions, complemented by secondary data from high-quality press sources.

Building on Young’s (2006) dimensions of social value and Hidalgo et al.’s (2021) theorisation of social capital in social entrepreneurship, the authors find that an SE draws on multiple levels of social capital on SoMe to express the meaning of the social value it creates.

Although limited to one case, this study provides a deep contextual understanding of how SEs can give meaning to social value and leverage social capital on SoMe to do so.

The authors offer a contextually embedded framework for SEs to communicate social value through media. This approach enables SEs to engage stakeholders more effectively and improve the quality of support for local initiatives.

Improvements in SEs’ ability to communicate social value will increase their legitimacy, thus enhancing their prospects to survive and create sustained social value.

The authors strengthen the theoretical underpinnings of social value by being among the first to empirically describe its connection to social capital in an SE, thereby deepening previous studies on subjective social value. Methodologically, this study is the first, to the best of the authors’ knowledge, to apply social semiotics to research on SEs.