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Modern technologies today are reshaping the field of marketing management. The transformative impact of new-age technologies, such as data analytics, artificial intelligence (AI), automation, social media advancements, virtual reality (VR), and augmented reality (AR), has brought a huge change in the way businesses are developing their strategies and tackling their business rivals. It focuses on the challenges and opportunities that marketing managers face in adapting to these technological changes amidst rising concerns for data security and privacy. The chapter highlights the pivotal role of incorporating new-age technologies in staying ahead in the competitive scenario. The utility of social media platforms is there nowadays more for consumer engagement. Furthermore, it stresses the need for marketing managers to embrace and harness these technologies to stay competitive in a rapidly evolving landscape. The chapter aims to analyze the key new-age technologies, understand their applications in marketing management, evaluate their benefits, and assess various challenges and opportunities faced while implementing these new technologies. The chapter concludes that the integration of new-age technologies into marketing management has brought forward exceptional possibilities for connecting with consumers, driving innovation, and redefining the boundaries of marketing strategies. The synergy between marketing management and new-age technologies is shaping the present and future of business–customer interactions in profound and exciting ways.

Introduction: The current study provides a conceptual base for big data analytics in the insurance industry that might be useful for academics, researchers, and practitioners conducting future studies in the respective field.

Purpose: This study intends to investigate the transformative impact of big data analytics in the insurance industry. It elaborates on how advanced data analytics techniques are reshaping the insurance landscape, from customer acquisition and retention to risk modeling, pricing, and claims management.

Methodology: The current study incorporates a thorough review of existing literature, industry reports and academic articles related to big data analytics in the insurance sector. The aim is to develop an in-depth comprehension of the subject by synthesizing key insights and trends.

Findings: The findings underscore the evolutionary potential of the insurance sector through big data analytics, emphasizing its role as a catalyst for innovation, efficiency, and growth. Embracing data-driven strategies is essential for insurers to adapt to evolving market dynamics, meet customer expectations, and maintain a competitive edge in the digital age.

This paper offers a fresh perspective on this debate by exploring the direct relationship between a firm’s stock price performance and its CSR activities, placing particular emphasis on the underlying intent or motive behind the CSR initiatives.

This research examines the relationship between a firm’s stock price and its corporate social responsibility (CSR) activities, distinguishing between responsive and adaptive CSR. While responsive CSR, often a response to negative events, elicits immediate positive stock performance, adaptive CSR initially triggers negative stock performance. However, long-term analysis reveals adaptive CSR leads to positive stock performance, especially for family firms. The study challenges the notion of market myopia, suggesting the market values responsive CSR in the short term but recognizes the long-term benefits of adaptive CSR over time. Clear communication about adaptive CSR intentions and benefits may help in accurate market valuation.

This research examines the relationship between a firm’s stock price and its CSR activities, distinguishing between responsive and adaptive CSR. While responsive CSR, often a response to negative events, elicits immediate positive market reactions, adaptive CSR initially triggers negative reactions. However, long-term analysis reveals adaptive CSR leads to positive returns, especially for family firms.

The study challenges the notion of market myopia, suggesting the market values responsive CSR in the short term but recognizes the long-term benefits of adaptive CSR over time. Clear communication about adaptive CSR intentions and benefits may help in accurate market valuation.

First, it expands on previous studies by exploring how the different motivations behind CSR activities lead to varying effects on stock returns. Second, it sheds new light on the subject of market myopia. The findings demonstrate that adaptive CSR initiatives can initially trigger market reactions similar to those caused by perceived over-investment, in contrast to the more favorable response to responsive CSR activities.

This study aims to explore the factors that influence millennials’ attitudes toward organic personal care products, focusing on the role of health consciousness, environmental concerns and quality perceptions.

An electronic, self-administered survey was used to collect 377 responses. The data analysis utilized partial least squares structural equation modeling (PLS-SEM).

The findings reveal that environmental concerns, health consciousness and perceived behavioral control play a significant role in shaping millennials’ attitudes toward organic personal care products, while the perceived quality of organic personal care products significantly influences their purchase intentions.

The results of this study provide valuable insights for personal care product manufacturers, retailers and marketers looking to target millennial consumers. By understanding the key factors that influence millennials’ attitudes and purchase intentions, marketers in the personal care product industry can tailor their strategies effectively.

The study’s findings inform strategies that promote healthier and more environmentally conscious consumer behavior. This aligns with broader societal goals of promoting sustainability and health consciousness, contributing to a more environmentally and socially responsible consumer culture.

The study’s contribution lies in its focused exploration of the interplay between health consciousness, environmental concerns and quality perceptions on millennials’ attitudes toward organic personal care products.