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The digital era has revolutionized storytelling, creating intimate connections with audiences through diverse digital mediums. As a link between tradition and modernity, digital storytelling enhances the conveyance of cultural values in our increasingly digitized world. Prioritizing user experience, customization, and seamless integration with social media, digital stories cater to physical and virtual tourists. The chapter explores the transformative impact of digital storytelling on heritage experiences and tourism. The chapter underscores how interactive storytelling immerses audiences, turning them passive observers into active participants. It emphasizes the need for rich, informative, and culturally sensitive content to preserve heritage essence. While storytelling's significance in tourism is acknowledged, comprehensive research on the implementation and impact of digital storytelling is imperative. Quality content curation is vital for effectively communicating cultural heritage. The chapter sheds light on the evolving landscape of digital storytelling and its nuanced influence on heritage tourism, stressing the ongoing necessity for thorough research in the domain.

This study has two main objectives. First, it aims to identify the opportunities and challenges influencing consumer purchase behaviors when ordering food through food aggregator platforms. Second, it seeks to determine consumer preferences for paid, owned and earned media (POEM) channels in the context of food aggregators.

Data were collected through semi-structured interviews with consumers who ordered food via aggregator platforms. Qualitative data analysis was conducted using NVivo 14.

The study identifies eight key themes representing the opportunities and challenges faced by food aggregators: (1) Streamlining and transparency in charges, (2) Enhancing speed, quality and reliability of delivery services, (3) Strategizing discounts and promotions to maximize customer engagement, (4) Ensuring food quality, packaging and accuracy in delivery, (5) Diversifying payment portfolios to cater to different customers, (6) Streamlining the ordering process and timely addressing of issues, (7) Normalizing pricing issues and (8) Ensuring the safety of delivery agents. The results indicate consumer preferences for POEM channels, showing a preference for earned media first, followed by owned media, with paid forms of communication ranking last.

The study enhances the understanding of consumer perceptions and the dynamics of media influence on purchasing decisions, contributing valuable insights to the existing body of knowledge.

The qualitative analysis highlights critical themes and areas that brands must address to maintain customer satisfaction. Identifying opportunities and challenges allows food aggregators to prioritize strategic initiatives effectively. Additionally, understanding customer preferences for POEM channels enables marketers to tailor their communication strategies to better align with consumer expectations.

The study highlights that while food aggregators provide convenience and flexibility for consumers, major concerns such as the quality and packaging of delivered food as well as the safety of delivery partners, also influence customer decisions when ordering through aggregators.

This research is novel in its approach, providing an in-depth qualitative analysis that captures the nuanced perspectives of consumers using food aggregators. By analyzing customer interactions and feedback, the study aims to offer actionable insights for enhancing service quality and meeting consumer expectations.

The purpose of this paper is to examine the market integration and direction of causality of wholesale and retail prices for the chickpea legume in major chickpea markets in India.

In this paper, the authors employ the Johansen co-integration test, Granger causality test, vector autoregression (VAR), and vector error correction model (VECM) to examine the integration of markets. The authors use monthly wholesale and retail price data of the chickpea crop from select markets in India spanning January 2003–December 2020.

The results of this study strongly confirm the co-integration and interdependency of the selected chickpea markets in India. However, the speed of adjustment of prices in the wholesale market is weakest in Bikaner, followed by Daryapur and Narsinghpur; it is relatively moderate in Gulbarga. In contrast, the speed of adjustment is negative for Bhopal and Delhi, weak for Nasik, and moderate for retail market prices in Bangalore. The results of the causality test show that the Narsinghpur, Daryapur, and Gulbarga markets are the most influential, with bidirectional relations in the case of wholesale market prices. Meanwhile, the Bangalore market is the most connected and effective retail market among the selected retail markets. It has bidirectional price transmission with two other markets, i.e. Bhopal and Nasik.

This paper calls for forthcoming studies to investigate the impact of external and internal factors, such as market infrastructure; government policy regarding self-reliant production; product physical characteristics; and rate of utilization indicating market integration. They should also focus on strengthening information technology for the regular flow of market information to help farmers increase their incomes.

Very few studies have explored market efficiency and direction of causality using both linear and nonlinear techniques for wholesale and retail prices of chickpea in India.

Digital technologies have been found to have long-lasting impacts on poverty. This study has been conducted to shed light on the contributions made by digital technologies toward poverty alleviation and also provide future research directions.

The authors thoroughly studied the sample of 258 publications from the Scopus database, covering the period from 1982 to June 2023. Using VOS viewer and Bibliometrix R, various graphs and networks are developed to understand publication trends, research collaborations and intellectual structures.

A significant amount of the existing literature on the impact of digital technologies on poverty alleviation demonstrates the need for more studies in this area. Lack of information and communication technology (ICT) infrastructure and access exhibits less opportunity for work, social networking and entrepreneurship, directly affecting people’s livelihoods in developing countries.

This study will help country planners, regulatory bodies and academicians get a deeper insight into the impact of digital technologies on poverty alleviation and also develop the future research agenda.

This study employs a considerable period of time, from the year 1982 to June 2023. To the best of authors’ knowledge, the current study is a pioneer in using bibliometric analysis to identify the impact of digital technologies on the alleviation of poverty. This attempt will surely be helpful to academicians, researchers and those working on identifying the impact of digital technology on poverty alleviation.

E-retailers face challenges in adding, engaging and retaining customers. Voice interface is a new and more inclusive modality that provides customers with a hands-free, convenient e-shopping option and is relevant for e-retailers. However, the voice interface is significantly different from the text interface that consumers are accustomed to. This study investigates customer experiences with voice interface for search and selection of products on e-commerce platforms and its subsequent impact on customer engagement and enhanced usage.

We conducted 34 in-depth interviews with executive management students. For analysis and findings, we used a grounded theory paradigm and thematic analysis.

Based on in-depth probing and analysis consumers' experiences with voice interfaces in e-commerce platforms, we identified two enablers: customer satisfaction and awe-experience that positively impacted and two inhibitors: risk perceptions and inertia that negatively impacted customer engagement and enhanced usage of voice interface.

Voice interface is transforming the customer journey in the online shopping domain. How customers experience voice interfaces when searching and selecting products on e-commerce platforms impacts their engagement with the platform and their intentions to use voice modality to interact with the e-retailer in the future. The findings substantiate tenets of dual-process theory and found that enabling and inhibiting factors are independent and can coexist. The study identifies the most salient factors that positively and negatively affect customer engagement and enhanced usage of voice interfaces.