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Article
Publication date: 25 November 2024

Dina Patrisia, Abror Abror, Yunita Engriani, Maznah Wan Omar, Yasri Yasri, Haseeb Shabbir, Vanessa Gaffar, Ahmad-Ridhuwan Abdullah, Rahmiati Rahmiati, Gesit Thabrani and Yuki Fitria

This study aims to investigate the antecedents of Halal culinary repurchase intention. This research examines the role of health consciousness, past product quality experience…

Abstract

Purpose

This study aims to investigate the antecedents of Halal culinary repurchase intention. This research examines the role of health consciousness, past product quality experience, Halal literacy, subjective norm and attitude on Halal culinary repurchase intention.

Design/methodology/approach

This quantitative research involved 500 domestic tourists as the research subjects. This research was conducted in five cities/municipals in West Sumatra, Indonesia. To obtain the data, 500 questionnaires were distributed to research subjects. In addition, this research used partial least square structural equation model to analyze the data.

Findings

This study found that health consciousness is a significant antecedent of past product quality experience, subjective norms and attitudes. Subjective norms also significantly influence past product quality experience, attitude and repurchase intention. Moreover, past product quality experience leads to attitude and attitude is a significant antecedent to repurchase intention. Finally, halal literacy is a significant influence factor on repurchase intention.

Research limitations/implications

This study is a cross-sectional study that has focused on one-time data collection. Therefore, this study has a limitation for generalization. Second, it was only conducted in one Muslim country (Indonesia). To obtain more comprehensive and conclusive results, this research can be conducted in several other Muslim countries such as Malaysia, Brunei Darussalam and Middle Eastern countries. Finally, this study only addressed health consciousness, past product quality experience and Halal literacy as the antecedents of repurchase intention. Future research can add some consequences and antecedents of repurchase intention such as customer loyalty, environmental awareness and perceived risk.

Practical implications

This study reveals that tourists repurchase intention of Halal culinary products is influenced by some factors such as health consciousness, past product quality experience and Halal literacy. Therefore, to increase the tourist repurchase intention, the management of Halal culinary restaurants in tourist destinations must pay attention on product healthiness. In addition, the management should also focus on the customer experience by conducting a survey regarding customer experience in consuming Halal culinary. Referring to the customer evaluation results, the restaurants can improve their product quality. Finally, the management should also pay special attention to customers’ Halal literacy by educating them with Halal food knowledge, which will make them repurchase Halal food in the future.

Originality/value

This study has addresses health consciousness, past product quality experience and Halal literacy as the antecedents of repurchase intention, especially in the Halal culinary marketing context. Previous studies have addressed health consciousness in the food or culinary studies. However, to the best of the authors’ knowledge, there is currently no study that examines the relationship between health consciousness, past product quality experience, Halal literacy and repurchase intention, especially in the context of Halal culinary product. Second, this study also revealed the link between health consciousness and past product quality experience in Halal culinary business, which has been overlooked.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 14 October 2024

La Ode Alimusa, Ririn Tri Ratnasari, Aidi Ahmi and Trisno Wardy Putra

This study aims to analyse research trends, with particular emphasis on the most influential countries, institutions and top journals, as well as the most frequently cited…

Abstract

Purpose

This study aims to analyse research trends, with particular emphasis on the most influential countries, institutions and top journals, as well as the most frequently cited articles, productive authors and co-authorship networks. In addition, this study identifies and analyses the primary research themes in halal and Islamic tourism and potential future research.

Design/methodology/approach

This research used Scopus from 2004 to 2023, focusing on articles referencing halal and Islamic tourism in the article title. The data were analysed using various software programmes, including the Bibliometrix R Package, VOSviewer, Harzing-PoP and Excel, used to conduct bibliometric and content analyses.

Findings

This study reveals a noteworthy increase in the number of publications related to halal tourism since 2016. The findings demonstrate the existence of four clusters of research in Halal and Islamic tourism literature. These clusters include marketing in halal and Islamic tourism, tourist satisfaction in halal tourism, halal tourism development and halal tourism from the perspective of Muslim tourists.

Research limitations/implications

This study’s bibliometric analysis was based solely on English-language articles in the Scopus database. Therefore, the findings may not be representative of all the research on halal and Islamic tourism.

Originality/value

This study provides valuable insights into the trends and patterns of research on halal and Islamic tourism, which can be used as a foundation for future research and provide a more comprehensive understanding of halal tourism research.

Details

Journal of Islamic Accounting and Business Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0817

Keywords

Article
Publication date: 15 October 2024

Rakotoarisoa Maminirina Fenitra, Sri Rahayu Hijrah Hati, Ghazala Khan, Hapsari Setyowardhani, Sri Daryanti and Thurasamy Ramayah

The rapid growth of halal tourism over the past decade has made it a lucrative market, with destinations competing for Muslim travellers. This study examines the factors…

Abstract

Purpose

The rapid growth of halal tourism over the past decade has made it a lucrative market, with destinations competing for Muslim travellers. This study examines the factors influencing tourists' intention to visit halal tourism destinations in Indonesia, using the push-pull-mooring (PPM) model to understand this phenomenon.

Design/methodology/approach

Data were collected using a self-administered questionnaire. A total of 328 usable responses were used to analyse the data. The proposed conceptual framework was tested using covariant-based structural equation modelling (CB-SEM).

Findings

Results indicate that push, pull and mooring motives positively influence visit intention towards halal tourism destinations. Among these motives, novelty seeking, escapism, halal-friendly destination performance, halal attributes of the destination, religiosity and subjective norms were the most critical factors that improved visit intention. Furthermore, the moderating role of mooring factors was also established.

Practical implications

The study makes several strategic suggestions for promoting halal tourism destinations. These include highlighting the destination’s halal index factor to attract Muslim tourists and develop the industry market.

Originality/value

Research in halal tourism is still emerging, and this study aims to enhance our understanding of Muslim travellers. Using the PPM framework, it provides valuable insights into Muslim tourists' intentions to visit halal destinations.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

Open Access
Article
Publication date: 1 November 2023

Saeid Abbasian, Gustaf Onn and Denice Nordberg

This paper aims at from the perspective of the social exchange theory (SET) gaining an understanding of how promotion of halal concept in Sweden is perceived by Swedish hoteliers.

1708

Abstract

Purpose

This paper aims at from the perspective of the social exchange theory (SET) gaining an understanding of how promotion of halal concept in Sweden is perceived by Swedish hoteliers.

Design/methodology/approach

A mixed-methods approach has been used consisting of 62 completed surveys with closed-ended and open-ended questions, follow-up comments and five in-depth interviews with hoteliers in the mid-Sweden region. Content analysis has been employed.

Findings

Three categories of meanings are the main findings: general perception, safeguarding Swedish secular values and financially unjustifiable have been discovered. Most of the respondents have been sceptical towards halal and Muslim-friendly hotel concepts due to financial and cultural challenges these two concepts have for the Swedish tourism and hotel industries. Based on the SET, this entails more costs than benefits and is especially at odds with Swedish-rooted secular values.

Practical implications

This study provides practical implications and increased knowledge for tourism stakeholders including hotels in Sweden.

Originality/value

This is one of the very few studies on halal tourism in Scandinavia and the first Scandinavian study on hoteliers' attitudes towards halal tourism.

Details

Journal of Hospitality and Tourism Insights, vol. 7 no. 4
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 7 July 2023

Nuryakin, Mohd Shamsuri Md Saad and Maghfira Rizky Maulani

Few studies only focus on halal cosmetics, although several previous studies have examined halal food and beverages. This study aims to explore the relationship between knowledge…

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Abstract

Purpose

Few studies only focus on halal cosmetics, although several previous studies have examined halal food and beverages. This study aims to explore the relationship between knowledge, emotional attachment and religiosity on purchase intention, mediated by satisfaction and brand trust. This study stems from the theory of reasoned action (TRA), which merges the knowledge, emotional attachment, religiosity and purchase intention of halal cosmetics.

Design/methodology/approach

The researchers distributed online questionnaires to respondents via Google Form using social media (Instagram)/messaging application (WhatsApp). The respondents were Indonesian and Malaysian millennial Muslims. The sampling technique used was purposive sampling. A total of 528 respondents were involved, consisting of 335 Indonesians and 193 Malaysians. However, data for 381 respondents were successfully screened for normality, outliers and multicollinearity. Furthermore, the data was used for examining the hypotheses proposed.

Findings

The results for Indonesian and Malaysian samples showed that there is a significant positive effect of knowledge, emotional attachments and religiosity on satisfaction and brand trust. But the Indonesia sample showed that there is no significant effect of religiosity on satisfaction. For Indonesia, there is a positive significant mediating role of satisfaction on purchasing intention. For Malaysia, there is no significant mediating role of satisfaction on purchasing intention. For Indonesia and Malaysia, there are positive significant mediating role of brand trust on purchasing intention.

Research limitations/implications

The study compared consumers of the millennial generation in Indonesia and Malaysia with limited samples. For future research, it is suggested to exploring and combining non-Muslims and Muslims in the millennial generation and testing it in more than two countries.

Practical implications

The study provides an accurate understanding of the relationships proposed, such as knowledge, emotional attachment and religiosity, on satisfaction, brand trust and purchasing intention of millennial Muslim woman consumers in Indonesia and Malaysia, because the millennial Muslim woman consumers in Indonesia and Malaysia had the same behavioral characteristics: Muslim consumers and product characteristics.

Social implications

The study of halal cosmetics can provide a spiritual commitment for Muslims, who consciously prefer socio-religious values in choosing cosmetic products. Therefore, the halal label of the product is also a reason for social and religious values to increase the social awareness of the Muslim millennial generation in Malaysia and Indonesia.

Originality/value

This research discusses the antecedents and consequences of satisfaction and brand trust on the purchasing intention of halal cosmetics. The response of Muslim consumers to halal cosmetics has not been widely studied in Indonesia and Malaysia. Meanwhile, in Indonesia, the halal label on all products has recently been made mandatory by the Indonesian Ulema Council. Therefore, this research offers insights into the attitudes of Muslim consumers towards halal cosmetics products.

Details

Journal of Islamic Accounting and Business Research, vol. 15 no. 8
Type: Research Article
ISSN: 1759-0817

Keywords

Article
Publication date: 16 October 2024

Ririn Tri Ratnasari, Novi Sekar Sari, Aidi Ahmi and Shafinar Ismail

The purpose of this study is to analyze studies on halal tourism in Scopus from 2010 to 2021 and reveal trends, impacts, the most influential articles and future research trends.

Abstract

Purpose

The purpose of this study is to analyze studies on halal tourism in Scopus from 2010 to 2021 and reveal trends, impacts, the most influential articles and future research trends.

Design/methodology/approach

The study used data from Scopus in 2010 to 2021 with the topic of halal tourism and obtained 122 data publications. This study uses bibliometric analysis with Biblioshiny analysis tools.

Findings

Halal tourism attracts the attention of academics and practitioners. This study analyzed 122 publications from 2010 to 2021 in Scopus, showing an increase in author contributions of 39.1% per year, peaking in 2021. The most influential article was the work of Battour and Ismail (2016), which emphasized Islamic principles in halal tourism. Mohamed Battour is the lead author, with Indonesia and Malaysia as the leading countries. Future research trends include halal tourist motivation, marketing strategies, mobile applications and artificial intelligence in supporting halal tourism. Collaboration between halal destinations and other industries is also important.

Research limitations/implications

Database searches were only performed on Scopus, so publications not scanned here could not be analyzed. The search for data from this research is also only based on the title regarding halal tourism. Thus, another article that discusses halal tourism but does not have the word “halal tourism” in the title cannot be analyzed.

Originality/value

This research is different from previous research in that this study examines literature published in Scopus on the study of halal tourism from 2010 to 2021.

Details

Journal of Islamic Accounting and Business Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0817

Keywords

Article
Publication date: 2 July 2024

A. Azizon, Rahmatina Awaliah Kasri, Kenny Devita Indraswari and Wahyu Jatmiko

The recent growth of Islamic bank (IB) assets in Indonesia has been mainly driven by government interventions rather than the organic development on the demand side. A novel…

Abstract

Purpose

The recent growth of Islamic bank (IB) assets in Indonesia has been mainly driven by government interventions rather than the organic development on the demand side. A novel approach to attract new consumers, increase market share and accelerate its development is the need of the hour. This study aims to propose beyond-money framing that promotes the Shari’ah and social dimensions of IB’s products on top of its contemporary marketing strategy. This paper examines whether this technique can advance IBs selection.

Design/methodology/approach

This paper uses the (online) laboratory experiment involving 192 high- and low-literate participants from Generation Z (Gen Z). Using difference tests and Logit regression, this paper examines the impact of beyond-money framing on customers decision-making.

Findings

Beyond-money framing has a significant impact in influencing customers decisions to select profit-and-loss sharing (PLS) products offered by IBs. The effect of the framing accelerates in the high-literate customers.

Research limitations/implications

The contract examined is only the PLS one (mudharabah). Respondents are also restricted to Gen Z. This study does not separate the effect of Shari’ah and social aspects from beyond money framing.

Practical implications

To attract new customers, IBs should emphasise their products’ social and Shari’ah features rather than relying solely on a low-price strategy.

Originality/value

To the best of the authors’ knowledge, this paper is the first study proposing the framing strategy for IBs and examining its impact on IB’s product acceptance in Indonesia.

Details

Journal of Islamic Marketing, vol. 15 no. 10
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 12 August 2024

Luai Abu-Rajab, Tensie Steijvers, Maarten Corten, Nadine Lybaert and Malek Alsharairi

The authors investigate the influence of CEOs’ Islamic religiosity on the level of tax aggressiveness within private family firms. In addition, this study aims to explore the…

Abstract

Purpose

The authors investigate the influence of CEOs’ Islamic religiosity on the level of tax aggressiveness within private family firms. In addition, this study aims to explore the moderating role of the CEO's ownership stake in the firm and the payment of Zakat.

Design/methodology/approach

The authors gathered data through surveys completed by 199 CEOs of Jordanian Islamic family firms. These survey results, along with financial statements, were used for multiple ordinary least squares regression analyses.

Findings

The results of this study reveal a negative relation between the extent of Islamic religiosity of the CEO and the level of tax aggressive behavior. Furthermore, the results suggest that an increase in the CEO’s ownership stake strengthens the negative association between the CEO’s religiosity and the extent of tax aggressive behavior. Finally, the CEO’s involvement in Zakat payments is shown to mitigate the negative association between the CEO’s religiosity and the extent of tax aggressive behavior.

Originality/value

In contrast to prior research that examines the relationship between religiosity and tax aggressiveness within the context of other religions, particularly Christianity, in listed firms, and primarily considers the religiosity of the overall firm environment, the study centers on the CEO’s religiosity in private Islamic family firms. The Islamic context further enables us to investigate whether the fulfillment of Zakat diminishes the moral obligation experienced by religious CEOs to fulfill their tax responsibilities.

Details

International Journal of Islamic and Middle Eastern Finance and Management, vol. 17 no. 5
Type: Research Article
ISSN: 1753-8394

Keywords

Article
Publication date: 26 April 2024

Mohd Hanafi Azman Ong, Norazlina Mohd Yasin and Nur Syafikah Ibrahim

The purpose of this paper is to investigate a distinct set of characteristics that influence Muslim customers’ intentions to purchase Ar-Rahnu Islamic financing contract in…

Abstract

Purpose

The purpose of this paper is to investigate a distinct set of characteristics that influence Muslim customers’ intentions to purchase Ar-Rahnu Islamic financing contract in Malaysia.

Design/methodology/approach

The study studied the impact of perceived value, perceived quality, perceived financial advantages, religious commitment and product knowledge on the purchase intention Ar-Rahnu Islamic financing contract using a quantitative research approach. A Google Form-based online survey was created and distributed through Twitter, Facebook and Instagram, among others. The survey data were analysed using structural equation modelling with a partial-least-square estimation property (PLS-SEM).

Findings

The study results suggested that Muslim customers in Malaysia had a greater propensity to buy Ar-Rahnu Islamic financing contract. Analysis of the data revealed that perceived value, perceived quality, perceived financial benefits and religious commitment had direct effects on the desire to buy Ar-Rahnu Islamic financing contract in Malaysia. In addition, the results reveal that religious commitment, perceived quality and perceived financial benefit are the top three important factors in explaining Ar-Rahnu Islamic financing contract buying intentions in this country.

Practical implications

Muslim customers may use Ar-Rahnu Islamic financing contract as a short-term credit alternative to enhance their financial standing. Ar-Rahnu Islamic financing contract generates a substantial quantity of credit demand and supply, which not only allows Muslim customers to adhere to Islamic standards but also contributes to the expansion of the economy. The result would aid and advise Ar-Rahnu finance resources and legislators in measuring the efficacy of the program in Malaysia, especially among Muslim customers.

Originality/value

Ar-Rahnu Islamic financing contract as a financing alternative has been explored extensively, but this study takes a whole new approach to the subject by looking at dimensions of perceived value, perceived quality and perceived financial benefit along with individual product knowledge and religious commitment. Consequently, this study will contribute to the understanding of how Muslim customers will respond to the Ar-Rahnu Islamic financing contract and will assist financial institutions in increasing the possibility that Muslim consumers would acquire Ar-Rahnu Islamic financing contract.

Details

Journal of Islamic Marketing, vol. 15 no. 10
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 17 May 2024

Ratna Dewi, Hastuti Mulang and Junaidi Junaidi

This study aims to examine the role of religion on Indonesia’ Muslim consumers’ emotional bonding and loyalty.

Abstract

Purpose

This study aims to examine the role of religion on Indonesia’ Muslim consumers’ emotional bonding and loyalty.

Design/methodology/approach

The sample consists of 505 and structural equation modelling was used to confirm research hypotheses.

Findings

The results indicated that religion has a positive and significant effect on Muslim consumers’ emotional bonding; furthermore, emotional bonding play an important role in mediating the relationship between consumers’ religiosity and consumers’ loyalty.

Research limitations/implications

Future research is required to confirm the validity of this study throughout the sector and among Muslim banking consumers.

Practical implications

Bank managers also promote their consumers as change agents to recommend their companies to others. It is also essential in strengthening the relationship between consumers and the companies.

Originality/value

This study provided the Muslim consumers’ loyalty standpoint, the study enlightened bank managers about consumers’ loyalty through religiosity and emotional bonding.

Details

Journal of Islamic Marketing, vol. 15 no. 10
Type: Research Article
ISSN: 1759-0833

Keywords

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