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Metaverse is going to change the landscape in every field, sector, and business. This chapter aims to explore the role of marketing in the metaverse focusing on each sector and business. This chapter has adopted bibliometrics analysis to explore the importance of metaverse marketing. The results suggest that the publication and citation of articles have seen a huge jump from 2022 onwards. Keyword co-occurrence analysis shows that metaverse with blockchain, marketing, education, and virtual reality (VR) are hot words in the upcoming time. Metaverse marketing shows that innovation, mixed reality, and extended reality will change the landscape of marketing. Analysis suggests that China, the United States, South Korea, and India are the top contributing countries in the research of metaverse. By understanding the implications of the metaverse on purchaser conduct and promoting systems, organizations can draw in the main interest group and gain esteem in this new advanced scene.

After completion of the case study, students will be able to understand BRalu Profile’s product range, customer base and historical developments; analyze how BRalu Profile’s procurement strategy evolved and its impact on business profitability; calculate and compare procurement costs and evaluate their role in decision-making for different suppliers; examine how market conditions (includes domestic and international dynamics) and pricing strategies influence procurement choices; assess the pros and cons of different procurement options and make informed recommendations based on supply chain principles; and identify potential procurement risks (e.g. currency exchange rates and supplier reliability) and propose strategies to mitigate them.

This case study explored the challenges faced by BRalu Profile, a prominent aluminum profile products company based in Ahmedabad, India. It focused on the critical task of supplier evaluation, selection and the complexities of maintaining relationships with existing suppliers. This case study delved into the intricate dynamics of procurement decisions within the supply chain and their direct impact on the firm’s overall performance. It also emphasized the supply chain’s susceptibility to disruptions and their consequences on company operations and supplier selection criteria. The protagonist, Dhaval Choladiya, had to navigate the complexities of cost-benefit analysis to identify the most suitable supplier, maximizing the firm’s net benefit while considering nonpricing parameters. This case study revealed the critical importance of maintaining strong supplier relationships in a competitive market and offered insights into the complexities of sourcing.

This case study is suitable for an undergraduate or graduate-level course on strategic sourcing or supply chain management or a risk management module in operations, strategy or finance course (e.g. how to deal with input cost fluctuations).

Teaching notes are available for educators only.

CSS 11: Strategy.

The study aims to outline and hierarchically rank the key enablers that support the digital nomad lifestyle, identifying their interrelationships and contextual importance within the ecosystem.

The study utilizes a multi-method approach encompassing modified total interpretive structural modeling (m-TISM) and matrice d’impacts croisés multiplication appliquée à un classement (MICMAC) analysis, complemented by a one-tailed t-test to validate the model.

The research identified nine crucial enablers that facilitate the digital nomad lifestyle. The study effectively maps out their hierarchical relationships and the dynamics of their interactions.

While the study offers significant insights, it relies heavily on expert opinions, which may introduce subjective bias. Additionally, the dynamic nature of digital nomadism might limit the long-term applicability of the findings.

The findings have substantial implications for policymakers and corporate leaders. By understanding the key enablers and their interactions, stakeholders can develop targeted strategies that enhance support for digital nomads, potentially increasing organizational flexibility and global reach.

This study contributes original insights by applying an advanced m-TISM approach to the digital nomad sector, a topic of growing relevance in post-pandemic work arrangements. It provides a comprehensive framework that integrates various theoretical and practical perspectives, which were fragmented previously.

This study proposes that the relationship between the employee's moral identity and unethical behavior might sometimes differ from linearly negative, given certain contextual variations, such as unethical pro-organizational behavior (UPB). The pro-organizational motivation of UPB may appeal to individuals' morality to perform unethical behavior for their organization. Herein, using the social identity perspective, the present study hypothesizes a curvilinear relationship between moral identity and UPB with the moderation of organizational identification.

Data collected in two field studies, from 316 and 185 executives in Study 1 and 2, was analyzed using hierarchical regression analysis.

The results affirmed an inverted U-shaped relationship between moral identity and UPB. Further, organizational identification moderated the relationship such that an increase in organizational identification augmented the UPB tendency for low moral identity individuals while inhibiting the UPB tendency for high moral identity individuals.

The current study uniquely demonstrates how moral identity might promote unethical behavior in pro-organizational contexts. Further, this research shows how high moral identity might mitigate the negative outcomes of high organizational identification.

Autonomous floor-cleaning robots (AFCRs) have become increasingly popular due to their ability to provide efficient and effective cleaning without the need for human intervention. These robots can perform various cleaning tasks, such as vacuum cleaning, mopping, scrubbing or sweeping, in domestic or industrial setups. As the use of floor-cleaning robots continues to grow, this paper aims to document key technological advancements.

The structure of the present work relies on published research articles excavated from general online research databases such as Google Scholar, Web of Science and Scopus. The authors use a variety of keywords and titles to search for research papers. Finally, 93 research articles are selected for review based on abstracts and key results that match AFCRs.

According to market trends, floor-cleaning robots dominate other cleaning areas. This review mainly focuses on five attributes of floor-cleaning robots: design and development of AFCR, complete coverage path planning, the application of machine learning (ML)/deep learning (DL), optimisation strategies for qualitative output and ethnographic studies. It also consists of discussions based on the results of reported technical works. Hence, AFCRs have dominated the market in the past decade and are likely to be more aggressive in the coming years.

To the best of the authors’ knowledge, only a survey article based on US-granted patents published in 2013 constitutes a review work in the research domain on AFCRs. In 2021, another review conducted a survey on the latest technological advancements in window-cleaning robots. It reviewed in detail the locomotion aspects, control mechanisms, adhesion mechanisms, sensors and actuators required for window-cleaning robots. In 2019, a comprehensive review was published on cleaning robots from a control strategy perspective for domestic applications. Therefore, the authors have crafted this review to understand the evolution of floor-cleaning robots in the past decade.

Crowdfunding is an increasingly popular channel for project fundraising for entrepreneurial ventures. Such efforts require fundraisers to develop and manage a crowdfunding campaign over a period of time and several stages. Thus, the authors aim to identify the stages fundraisers go through in their crowdfunding campaign process and how their engagement evolves throughout this process.

Following a multiple case study research design analysing six successful campaigns, the current study suggests a taxonomy of stages the fundraisers go through in their crowdfunding campaign management process while identifying the types of engagement displayed and their relative intensity at each of these stages.

The study proposes a five-stage process framework (pre-launch, launch, mid-campaign, conclusion and post-campaign), accompanied by a series of propositions outlining the relative intensity of different types of engagement throughout this process. The authors show that engagement levels appear with high intensity at pre-launch, and to a lesser degree also at the post-launch stage while showing low intensity at the stages in between them. More specifically, cognitive and behavioural engagement are most prominent at the pre- and post-launch stages. Emotional engagement is highest during the launch, mid-launch and conclusion stages. And social engagement maintains moderate levels of intensity throughout the process.

This study focuses on the campaign process using engagement theory, thus identifying the differing engagement patterns throughout the dynamic crowdfunding campaign management process, not just in one part.

This chapter argues that the National Basketball Association (NBA) and American mainstream sporting media produce and mediate a representation of India as underdeveloped and as an unmodern subject/nation as a way to enter the Indian basketball marketplace. The chapter emphasizes that the NBA produces the attendant discourse of the ‘white saviour’ through a multi-pronged process. The chapter shows how it draws upon the legacies of British colonialism, along with the expansion of US imperialism, to construct India in particular racialised ways as backward, unmodern, and not cosmopolitan. In this respect, Black NBA players’ modes of basketball reach India as part of the racialisation of Indian basketball. Finally, the chapter engages with the larger global circuits of race and racialisation to understand how India is then imagined within the US sporting landscape. This chapter underscores the capitalist desires of the NBA alongside the desires of South Asian Americans for an Indian basketball hero. Both desires, institutional and personal, showcase racialisation at work. The NBA uses the language and performance of Judeo-Christian modernity through NBA players in India to racialise Indians as in need of NBA mentorship and upliftment. On other hand, diasporic Indians in the US dream of an Indian NBA player as a way to unravel, destabilise, and challenge their racialisation as hypo-masculine subjects. These competing forms of racialisation provide important information on the global flows of capital, desire, and sport.

The recent pandemic (COVID-19) and the continuous ICT advancements have resulted in increased levels of technostress. On this basis, the present work tried to explore how technostress influences employees’ turnover intention with the mediation of work-exhaustion. Deploying the theoretical lens of job demands-resources theory, the authors also aim to investigate the part that positive psychological capital (PsyCap) has to play as a moderator in between technostress and work-exhaustion.

The study utilizes a time-lagged methodological design; data was gathered from 544 Indian IT employees. Additionally, PLS-SEM was used to carry out the aforementioned moderation-mediation analysis.

All the hypotheses proposed were confirmed. It was found that technostress significantly impacts employees’ turnover intention. Additionally, work-exhaustion does mediate the relationship between technostress and employees’ turnover intention. Furthermore, PsyCap did play the role of a moderator between Technostress and work-exhaustion.

This paper provides an augmented understanding of technostress in IT organizations and highlights the role of personal resources in aiding employees’ to deal with technostress.

This study is one of the early studies to highlight the role of positive psychological capital in mitigating the impact of technology-induced exhaustion and employees’ turnover intention.